Back-to-Back Offerings from H-P - Analyst Blog
18 9월 2012 - 7:45PM
Zacks
Hewlett-Packard
Co.’s (HPQ) new products are not limited to PCs alone.
Yesterday, H-P launched a web-enabled viewer aimed at publishing
houses to help them add zest to their publications. The page can
only be viewed through HP MagCloud, which is a web-service
dedicated to publishers that can upload and distribute content over
the web on their own. The publishers can also choose to make their
content free or paid.
The web viewer will allow readers to select content, read, share
and buy a printed publication or a PDF copy. Apart from this,
readers can use the web-viewer for all types of MagCloud
publications, irrespective of their format via Internet on their
tablet, PC or smartphone. Also, with the hyperlink option,
publishers and readers can navigate to related web-pages and draft
e-mails as per requirements.
In a way, we can say that HP MagCloud users will experience the
benefits of eBook readers such as the ones from key players like
Amazon.com Inc. (AMZN) and Barnes &
Nobel (BKS). We think that the introduction of the
web-viewer could boost the deployment of MagCloud.
Apart from this, H-P also extended the scope of its customer
communications management (CCM) solution, HP Exstreme. In order to
deliver ultimate customer streaming experience, the company has
added features like SmartVideo and digital mailbox. With
SmartVideo, users will be able to share video-content through
emails. On the other hand, the digital mailbox will help firms
offer their customers personalized email accounts, with facilities
such as printing files, and receiving alerts and reminders.
We believe that these new offerings could act as catalysts and lend
some support to the dwindling PC business. The company has high
hopes for its new PC offerings, featuring the yet-to-be released
Microsoft Corp.’s (MSFT) Windows 8. But similar
offerings from the likes of Dell Inc. (DELL) and
ASUS, an upcoming tablet from Microsoft and soft demand from the
consumer vertical could put a lid on H-P’s product momentum.
Currently, H-P has a Zacks #3 Rank, implying a short-term Hold
rating.
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