Kindle Touch 3G Goes International - Analyst Blog
02 4월 2012 - 5:00PM
Zacks
Amazon.com
Inc.(AMZN) is trying to gain a foothold in the intensely
competitive tablet market with the shipping of Kindle Touch 3G
across 175 countries from April 27. The device is now available for
pre-orders and will be available in six additional languages namely
German, French, Italian, Spanish, Brazilian, Portuguese and British
English.
The company entered the tablet
market with the shipping of Kindle Fire in late 2011. This segment
is already crowded with tablet makers such as Research In
Motion Ltd. (RIMM), Hewlett-Packard Co.
(HPQ), Dell Inc. (DELL), Samsung, Cisco
Systems Inc. (CSCO) to name a few. Apple
Inc. (AAPL) is leading the race so far, with record unit
shipments of its iconic iPad. According to the research firm IDC,
Kindle Fire is currently iPad’s most significant competitor, having
captured 16.8% of the tablet market (4.7 million units shipped
during the fourth quarter of 2011), followed by Samsung, which had
a 5.8% share of the market.
The Kindle Touch 3G is the
touchscreen version of Amazon’s popular eBook reader. The device,
like the previous Kindles will offer Wi-Fi support. However, free
and global 3G connectivity is one of its main advantages when
compared to the wi-fi only Kindle Touch.
The new Kindle will allow readers
to browse all the passages in a book, its ideas and characters, and
check details on them from Wikipedia. Besides, Kindle Touch
3G will also be fitted with built-in speakers that offer support
for text-to-speech, audiobooks and mp3s.
We view Amazon’s expansion into the
tablet market as a defensive move, designed to protect its leading
share of the e-reader market and book sales through Kindle. As in
any competitive consumer market, share losses are inevitable. But
the market leader should continue to grow, as long as the market is
expanding. Since we do not expect the growth to taper off any time
soon, we remain optimistic about the company’s prospects here.
At the same time, we think there is
a certain amount of uncertainty regarding Amazon’s investment
plans, which could continue over the next few quarters. While it is
true that these investments are going to drive the next phase of
itsgrowth, near-term earnings will remain under pressure.
Currently, Amazon has a Zacks #4
Rank, which implies a Sell rating in the near term.
APPLE INC (AAPL): Free Stock Analysis Report
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HEWLETT PACKARD (HPQ): Free Stock Analysis Report
RESEARCH IN MOT (RIMM): Free Stock Analysis Report
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