HP Unveils New Printer for SMBs - Analyst Blog
07 7월 2011 - 12:28AM
Zacks
Hewlett-Packard Co. (HPQ) has always remained
pro-active on the SMB (small & medium businesses) front.
Recently, the tech monster enriched its much coveted printer
portfolio with the launch of LaserJet Pro 100 color MFP M175nw,
which is targeted at the business needs of SMBs.
The newest printer in the family is smaller in size. It features
“automatic on/off and instant on” technologies, which will conserve
energy and reduce carbon dioxide emissions.
The printer can also be connected to the Internet through
Ethernet as well as wireless options. So users can take printouts
from remote locations via smartphones, notebooks or other mobile
gadgets.
HP has integrated these advanced printing technologies in its
new printer and has made it more pocket friendly for SMBs. The new
HP LaserJet Pro 100 promises superior quality prints in no time and
at lower cost. Apart from printing, the printer allows scanning and
copying. HP with such an economical tool expects to happily
capitalize on the demand for printers in the segment.
Apart from PCs, HP also leads the printer market. The company
has also entered into the 3D (three dimensional) printer market
through a partnership with Stratasys Inc. (SSYS),
thereby making its position more enviable.
HP’s Imaging and Printing Group (IPG) witnessed revenue growth
of 5.0% year over year with 17.0% growth in operating margin in the
recently concluded second quarter. Management commented that IPG
continued to deliver strong performance with share gains in all
printing categories. Total printer unit shipments increased 12.0%,
with commercial and consumer printer units up 41.0% and 4.0%,
respectively. IPG continued to drive innovation and momentum with
the new ePrint platform, graphic arts and other commercial print
solutions.
Despite the company’s market position and compelling product
line, we remain cautious about future growth, especially as
competition from other big technology players, such as
Cisco Systems (CSCO), Apple Inc.
(AAPL), Acer, Microsoft Corp (MSFT), and
Dell Inc. (DELL) heats up. Moreover, the natural
disaster in Japan may dampen HP’s growth prospects in the near
term.
Currently, Hewlett Packard has a Zacks #3 Rank, implying a
short-term Hold rating.
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