ST.
PAUL, Minn., Dec. 12,
2023 /PRNewswire/ -- Augeo, a global leader in
engagement platforms, announced today that its digital asset
technology subsidiary, Kigo, has acquired America's most
trusted offer network, Entertainment®, from
Cardlytics, Inc. (NASDAQ: CDLX).
Kigo acquires Entertainment®, digitally
reimagining the delivery of rewards through universal loyalty
wallet technology.
As Augeo marks its 18th consecutive year of growth,
nearing half a billion in annual revenue, the acquisition advances
Kigo's mission to transform loyalty engagement through dynamic
digital experiences. Entertainment brings strong merchant
relationships across major offer categories, experienced sales and
technology teams, as well as tens of thousands of value-rich,
hyper-local and national offers. The combination means Kigo is
positioned to offer more personalized, localized, relevant rewards
delivered seamlessly through its proprietary digital asset delivery
system and industry-leading universal loyalty wallet
technology.
By tokenizing rewards or incentives, Kigo has reimagined how
people will engage with and experience offer content. Rewards that
had static value in the past can be dynamically configured to
increase engagement and create more compelling brand experiences.
Incentives delivered to one party can now be shared or gifted to
others, expanding brand impressions and customer acquisition
opportunities.
"The integration of Entertainment into Kigo and the overarching
Augeo engagement ecosystem is instrumental in driving continued
growth and transformational innovation for our clients and
partners," said Augeo Founder and CEO David
Kristal. "It's all about expanding opportunities for clients
to elevate engagement with customers, employees, members or fans.
By digitally reimagining the delivery of rewards through universal
loyalty wallet technology, loyalty programs become more enticing
and compelling for consumers."
The Kigo platform, enriched with Entertainment offer content,
will enable incentive solutions to boost current rewards with
deeper value and personalization on a local and national level. "A
simple and powerful new way to deliver offer content and reward
redemptions, powered by the Kigo platform, creates experiences that
drive higher engagement versus transactional outcomes," said Kigo
CEO Peter Schultze. "Delighting
people with new ways to receive, unwrap, experience and share
offers will significantly extend impact and reach for brands. New
possibilities for surprise airdrops, gamified value delivery,
shareable rewards and cross-brand collaborations are all part of
the core reason we are excited to bring Open Loyalty™ solutions to
more organizations."
Entertainment GM Pam Langdon
noted, "People know Entertainment and have benefited from our
extensive offer content for over 60 years. Combining with the
technology and team at Kigo was a natural complement for us as we
continually seek to bring the most innovative, valuable offer
content to people worldwide."
Valor Siren Ventures participated with Augeo as a source of
funds for the acquisition. Valor and Augeo have partnered together
in the past and enjoy a growing and highly productive
partnership.
Needham & Company served as financial advisor and Alston
& Bird LLP served as legal advisor to Cardlytics on the
transaction.
About Augeo
Augeo is a global leader in engagement platform technologies and
data-driven experiences that foster people connections and
cultivate brand advocates worldwide. Utilizing proven
strategies and innovative technologies, we elevate engagement and
strengthen relationships for our clients through flexible and
scalable solutions in Engagement, Experiential, Social Activation,
Loyalty and Digital Asset Experiences.
With more than 45 years of experience, Augeo serves hundreds of
clients including over 70 Fortune 500 companies, representing
millions of people across the globe through our engagement
solutions. Our mission is inspiring people to achieve more—one
interaction, transaction and experience at a time.
For more information, visit
augeomarketing.com.
Media Contact:
Michael
Walsh, APR, ABC, MBC
MichaelWalshCommunications.com
612.718.8952
About Kigo
Kigo, a subsidiary of Augeo, is a digital asset technology company
pioneering a new era of Open Loyalty™. Built by a team of loyalty
leaders and blockchain innovators, Kigo's platform and
industry-leading universal loyalty wallet technology enable
companies to expand customer and employee engagement through new
forms of digital rewards and shareable experiences powered by
blockchain.
For more information, visit Kigo.io.
About Entertainment®
For 60 years, Entertainment® has been the leading
provider of unbeatable local discounts throughout the U.S. and
Canada. Consumers enjoy doing more
for less cost while supporting local businesses in the community.
Throughout the years, consumers have saved over $22 billion through Entertainment.
For more information, visit Entertainment.com.
About VSV
The Valor Siren Ventures (VSV) mission is to
be the leading innovation engine and investor in early-stage food,
food technology, retail, retail technology and sustainability
investing. Rooted in Valor's history of food and retail technology,
Valor believes there is an opportunity to develop a new model for
venture investing with VSV. Our team aspires to create value by
generating differentiated investment opportunities, applying our
intellectual capital and accelerating the growth of portfolio
companies through operations assistance in scaling.
For more information,
visit valorep.com/valor-siren-ventures-vsv.
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SOURCE Augeo