Mexico-based Consumer Products Company
Poised for Major Sales Growth in New Sales
DALLAS, May 6, 2024
/PRNewswire/ -- Betterware de Mexico S.A.P.I. de C.V. (NASDAQ: BWMX),
("Betterware" or the 'Company"), has expanded to the U.S. market as
Betterware U.S. The brand recognized for its dedication to
creating high-quality, innovative consumer products that enhance
everyday living will have its new office headquarters located in
Dallas, Texas. International
expansion is one of the cornerstones of Betterware's growth
strategy and the U.S. launch coincides with the company's
multi-year period of consistent, organic growth.
The decision to expand into the U.S. was a natural choice
because of its proximity to Mexico, and an untapped customer base that
already has some familiarity with the brand. The company
thoughtfully chose Dallas as the
home for its U.S. headquarters because of the city's superior
distribution network and access to Texas' growing talent pool. Betterware's
Global CEO Andres Campos believes
the U.S. expansion is key to unlocking further growth.
"For more than 29 years, we've succeeded in providing value and
quality in the consumer products we make, only constrained by our
geographical location," said Campos. "Our industry knowledge
reinforces our belief that U.S. consumers will continue to seek out
well-designed products to simplify their lives.
Founded in 1995, Betterware has been the leading direct to
consumer company in Mexico,
focused on product innovation. In addition to its reputation for
providing the ultimate 'life-hack' products, the company also
creates opportunities for entrepreneurship through its direct sales
model resulting in its position as the 17th largest
direct-selling company in the world according to Direct Selling
News.
Betterware's strong manufacturing relationships allow the
company to produce quality-tested, on-trend, and innovative
consumer products, with over 250 new products slated for 2024. From
kitchen to garden, at home or on-the-go, Betterware has
thoughtfully crafted better-living solutions with products that
make life easier. U.S. consumers can now shop a curated portfolio
on www.betterware.com and have it delivered right to their
door.
Notably, Dallas has always been
a friendly city for entrepreneurs and home to some of the most
respected direct sales organizations and Fortune 500 companies.
Coinciding with the launch of Betterware's direct to consumer
business, it also will expand its direct selling arm to its
headquarters in Dallas as well as
San Antonio and McAllen.
For more information about Betterware U.S. and its products,
visit betterware.com or follow Betterware on Facebook and
Instagram.
About Betterware de México, S.A.P.I. de C.V.
Founded in 1995, Betterware de Mexico is the leading direct-to-consumer
company in Mexico focused on
creating innovative products that solve specific needs regarding
organization, practicality, space saving and hygiene within the
household. Betterware's wide product portfolio includes home
organization, kitchen, commuting, laundry, and cleaning, as well as
other categories that include products and solutions for every
corner of the household.
All products are designed by the Company and under the
Betterware brand name through its various sources of product
innovation. The Company's state-of-the-art infrastructure allows it
to safely and timely deliver its products to every part of the
country, backed by the strategic location of its national
distribution center.
Supported by its asset light business model and its three
strategic pillars of Product Innovation, Business Intelligence and
Technology, Betterware has been able to achieve sustainable
double-digit growth rates by successfully expanding its household
penetration and share of wallet.
Media Contacts
Meagan
Byrne
meagan@thepowergroup.com; (914) 374-2662
Chrisa Head
chrisa@thepowergroup.com; (214) 551-0832
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SOURCE Betterware U.S.
