Bridgeline Releases Zeus Update with Concept and Image Search
28 3월 2024 - 9:30PM
Bridgeline Digital, Inc. (NASDAQ: BLIN), a provider of marketing
software, announced that Smart Search by HawkSearch, featuring AI
powered concept and image search with Generative AI (GenAI)
capabilities, is now available to the general public.
Smart Search leverages the latest advancements in AI, including
large language models (LLMs) and vector databases, to empower
online shopping search functionality. Smart Search includes three
capabilities:
- Concept Search
- Image Search
- GenAI
Concept Search understands the intent behind a customer’s search
to find products that are more relevant to the customer’s needs. A
customer can describe what they need to automatically create a
shopping list. For example, if a customer tells an online flower
store, “find white flowers to plant in Southern California with
fragrant blooms to attract bees,” SmartSearch would return Gardenia
and Star Jasmine.
Image Search allows online shoppers to shop with photos from
their cell phone or online images. A shopper could go to the above
gardening website and upload a photo of a garden to automatically
load their shopping cart with similar flowers and trees.
GenAI improves an online store’s ranking in search engines and
the customer’s overall experience by automatically creating,
correcting, or expanding descriptions of products in your catalog.
GenAI also creates landing pages with strong keywords for each
product. GenAI increases efficiency for site administrators, SEO
teams and content creators.
Smart Search supports 50 languages, allowing for global
accessibility, even if the site is primarily in English.
Prior to today’s release of Smart Search to the public, select
companies including Max Warehouse, a key player in the building
materials sector, Nail Gun Depot, and Rainbow Resource Center, have
used Smart Search in its limited release with outstanding
results.
“I’ve spent most of my life in AI research and the last 24
months have seen more progress in AI than the last 24 years,” said
Ari Kahn, CEO of Bridgeline. “AI has changed expectations for
online shoppers and Smart Search powers Bridgeline’s customers to
bound past their competitors with a more intuitive shopping
experience that converts online visitors to online buyers. This
release affirms our dedication to fostering our customers' success
in the increasingly competitive online marketplace.”
For a walk through of the new features and functionality in this
release, called Zeus, register for our webinar on April 11th, 9am
PST / 12 EST.
https://www.hawksearch.com/webinar/meet-zeus-hawksearchs-newest-release
About Bridgeline DigitalBridgeline helps
companies grow online revenue by increasing traffic, conversion
rates, and average order value. To learn more, please visit
www.bridgeline.com.
Contact:Danielle ColvinSVP of MarketingBridgeline
Digitalpress@bridgeline.com
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