- Beauty Leader to Launch Signature Scents for
Iconic Italian Lifestyle Brand Vespa
NEW YORK, Feb. 17, 2014 /PRNewswire/ -- Leading global
beauty company Coty Inc. (NYSE: COTY) and Piaggio
Group (PIA.MI) the leading European manufacturer of
two-wheel motor vehicles, announced today the formation of an
exclusive partnership to create, develop and distribute a
signature duo of fragrances for men and women under the Vespa
name.
(Photo: http://photos.prnewswire.com/prnh/20140217/NY64525)
Vespa is one of Italy's most
iconic brands. A symbol of Italian style, technology,
creativity and elegance worldwide, Vespa is not just a scooter, but
an icon. Having sold over 18 million scooters since its
creation in 1946, Vespa's success is a truly unprecedented
phenomenon.
The duo Vespa fragrance line is expected to debut in
May 2014.
About Coty Inc.
Coty is a leading global beauty
company with net revenues of $4.6
billion for the fiscal year ended June 30, 2013. Founded in Paris in 1904, Coty is a pure play beauty
company with a portfolio of well-known fragrances, color cosmetics
and skin & body care products sold in over 130 countries and
territories. Coty's product offerings include such global brands
as adidas, Calvin Klein,
Chloe, Davidoff, Marc Jacobs, OPI,
philosophy, Playboy, Rimmel and Sally
Hansen.
About Vespa
Manufactured by the Piaggio Group since 1946,
Vespa is one of the most popular and best-known Italian
products. In recent years Vespa has had extraordinary
commercial success: from 2004 - when overall sales reached 58,000
units - the numbers grew to 122,000 in 2009, 165,000 in 2012,
and 188,633 Vespas sold in 2013. Vespa tripled its
production in ten years, during which more than a million of new
Vespas hit the streets all over the world. Today Vespa is more
than ever a global brand, a true citizen of the world, and it is
manufactured in three production sites: Pontedera, in Italy, where Vespas have been produced without
interruption from 1946, destined for Europe and the western markets, including the
Americas; Vinh Phuc, in
Vietnam, which serves the local
market and the Far East; in India,
in the brand new Baramati plant where Vespas for the Indian market
are produced.