PRL Prolong International Corp

Experienced Sales Executive Joins Prolong New VP of Sales Looks to Invigorate Sales Growth IRVINE, Calif., May 25 /PRNewswire-FirstCall/ -- Prolong International Corporation (AMEX:PRL) (http://www.prolong.com/), a technology driven holding company and parent of Prolong Super Lubricants, Inc., manufacturer and marketer of high tech, cost-saving, consumer, commercial and industrial products, is very pleased to announce the appointment of Mark Moreno as Vice President of Sales. Mr. Moreno has a broad background in both sales and sales management, with experience in retail, commercial and industrial markets, most recently at Pep Boys. His early career with Champion Spark Plug/Cooper Automotive, Inc. was marked by continual performance accomplishments and progressively responsible positions. He was promoted from Direct Marketer Specialist to District Manager, and then to National Account Manager. While responsible for National Accounts, Mr. Moreno was twice the recipient of the Cooper Gold Circle Award for the highest percentage increase in sales and repeatedly brought Vendor of the Year recognition to the company. During his career as a sales executive, Mr. Moreno has been involved with new product development, conducted national sales training events, and established new avenues for promoting products in innovative and cost effective ways. At the Pep Boys organization, where he was employed for the last five years, he served as Director of National Accounts and Special Markets for Pep Boys, where he was instrumental in helping to grow the company's commercial division, initiating national programs for major customers. "Mark Moreno's seasoned experience in the marketplace and unique problem solving ideas will create value for Prolong and its shareholders," stated CEO Elton Alderman. "We need top line sales growth here at Prolong, and I believe Mark Moreno can deliver on this requirement. Mark has been on both sides of the desk, as a seller and as a buyer. He understands first hand the pressures and objectives of Prolong's customers, he appreciates and supports the efforts of our manufacturer representatives, and he is a real go-getter. Mark's experience and enthusiasm line up perfectly with Prolong's aggressive push for sales growth, flexible strategic thinking and implementation of a sales growth plan in today's market. Mark Moreno will be directly involved in all areas of sales, and will be looking to create profitability within all of the Company product lines." "I have had my eye on Prolong for several years," affirms Mr. Moreno. "I have always been impressed with the technology and quality of the company's products and I continue to be amazed at the growing spectrum of sales opportunities presenting themselves. Prolong products, including the core product line and the new oil stabilizer and motor oils provide outstanding cost saving benefits to factories, fleets and consumers alike. I clearly understand that we have considerable opportunities to gain much greater market share, which is always appealing to a sales oriented person like me. I am convinced we can grow sales significantly, and that my experience and commitment can make a valuable contribution." Prolong Super Lubricants, Inc. is an operating subsidiary of Prolong International Corporation. Prolong International Corporation (AMEX:PRL), a consumer products holding company headquartered in Irvine, California, through its operating subsidiaries, manufactures, markets and distributes a complete line of patented lubricant and proprietary automotive, commercial/industrial and household products. The company's products are marketed and sold under the brand name Prolong Super Lubricants(R) and are used in automotive, industrial, commercial and consumer applications. Prolong products are sold throughout the United States at major chain stores, auto retailers, industrial supply stores and in international markets. More information about Prolong International Corporation and its products can be obtained at http://www.prolong.com/. Forward-Looking Statements Certain statements in this news release that relate to financial results, projections, future plans, events, or performance, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended and involve significant risks and uncertainties, including, but not limited to, the following: competition, cost of components, product performance and market acceptance of new products. The words "estimate," "project," "potential," "intended," "expect," "anticipate," "believe" and similar expressions or words are intended to identify forward-looking statements. The Company's actual results could differ materially from those anticipated in such forward-looking statements as a result of a number of factors and conditions. These risks and uncertainties, and certain other related factors, are discussed in the Company's Form 10-K, Form 10-Q and other filings with the Securities and Exchange Commission. In light of the significant uncertainties inherent in the forward-looking information included herein, the inclusion of such information should not be regarded as a representation by the Company or any other person that the Company's objectives or plans will be achieved. These forward-looking statements are made as of the date of this release and the Company assumes no obligation to update such forward-looking statements. DATASOURCE: Prolong International Corporation CONTACT: Thomas C. Billstein, Investor Relations of Prolong International Corporation, +1-949-587-2700 Web site: http://www.prolong.com/

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