Change reinforces a commitment to
simplifying health and financial wellness for all
ISELIN,
N.J., March 5, 2025 /PRNewswire/ -- U.S.
Retirement & Benefits Partners (USRBP) announces today it has
rebranded to Daybright Financial, a significant step in its history
and mission to simplify workplace benefits and retirement
planning.
Since its founding in 2008, USRBP has grown through the
acquisition of over sixty businesses and brands that have been
trusted members of their communities for decades.
"Our new simple and uplifting corporate brand reflects our
ongoing commitment to improving the health and financial wellness
of people around the country, and reinforces our leadership serving
the public sector, particularly the K-12 community," said
Megan Schneider, CEO of Daybright
Financial, formerly USRBP. "The transition will strengthen our
company and enhance our 1,400+ team members' mission to better
serve clients by simplifying workplace benefits, retirement plans,
and their associated compliance needs."
"The Daybright Financial brand will give us the flexibility to
better serve employers, financial advisors, third-party
administrators, individuals, and their families," said Patrick Simonds, EVP and Chief Revenue
Officer of Daybright Financial, formerly USRBP. "Today we
are also announcing the creation of a dedicated independent
divisional team, Daybright Broker Solutions, to further enhance the
services, support and marketing resources to grow the businesses of
benefits brokers and consultants and enabling professional employer
organizations (PEOs) to bring more to the table for their clients —
through the seamless delivery of Fortune 500-level health and
financial wellness solutions."
These changes reflect the first stage of a multi-step process
that will continue into 2027 and eventually see most of its partner
firms adopting the Daybright brand.
"As we continue to grow, our goal is to make it even easier for
existing and prospective clients, individual plan participants, and
future partners to navigate our full range of offerings, so that we
can provide more value to them," added Schneider. "As our new
tagline states, 'It's that simple.'"
About Daybright Financial
Simply put, we are one of the nation's largest independent,
privately held firms specializing in employee benefits, retirement
plans, and all their associated compliance needs. Since 2008, we
have grown by acquiring over 60 local and national firms that have
been trusted members of their communities for decades. We hold the
coveted "Best Places to Work - USA," certification and serve more than18,000
employer groups and 3.6 million plan participants nationally.
For more information on Daybright Financial, visit
daybright.com. Follow Daybright on LinkedIn, Instagram, Facebook
and YouTube.
Benefits brokers, consultants and PEOs, please visit
Daybright Broker Solutions at daybrightsolutions.com
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SOURCE U.S. Retirement & Benefits Partners
