AIX-EN-PROVENCE, France--Prudential PLC (PUK) Chief Executive Tidjane Thiam said Sunday the group was well on track to meet its profit target for 2013 in Asia, as the region's solid economic growth rides over global woes.

"We are ahead on every matrix, we will double profits in four years," Mr. Thiam said on the sidelines of a conference in Aix-en-Provence, Southern France.

"We are accelerating our growth in Asia with a focus on South-East Asia--our sweet spot, as we describe it," he said.

Prudential, the U.K.'s largest insurer by market value, said it would double its profits in Asia between 2009 and 2013, where it has a strong presence in Indonesia, Malaysia, Singapore, Thailand, Hong Kong, Vietnam and Philippines.

The group has also been expanding in the U.S., where in May 2012 it took over Swiss Re's (SRENH.VX) U.S. life insurance business for $621 million.

"I have always been very clear that we want a balance between variable annuity and fixed annuity businesses. The acquisition we made is really aimed at rebalancing the business," said Mr. Thiam. "From time to time, as the variable annuity business grows larger and larger, we will have to make some of these acquisitions."

The group will however remain very "selective" on potential future deals, said Mr. Thiam.

"Organic growth in Asia is very strong, so we don't need to do deals to grow," he said.

Mr. Thiam declined to comment on recent media reports that Prudential had placed a bid for the life insurance joint-venture of the CIMB Group and Aviva PLC (AV) in Malaysia.

-Write to Noemie Bisserbe at noemie.bisserbe@dowjones.com