Lights, Camera, Fashion: QVC Returns to Bryant Park for Its Largest Display at Mercedes-Benz Fashion Week
09 9월 2009 - 4:57AM
PR Newswire (US)
Multimedia Retailer Scheduled to Unveil Collections by Vivienne
Tam, Erin Fetherston and Rachel Zoe WEST CHESTER, Pa., Sept. 8
/PRNewswire/ -- When it comes to Mercedes-Benz Fashion Week, front
row is the preferred - if not the only - way to go. Thanks to QVC,
its viewers will be provided with this exclusive access when the
multimedia retailer returns to the Tents at Bryant Park for its
largest display ever. (Logo:
http://www.newscom.com/cgi-bin/prnh/20070923/NESU001LOGO ) Joining
forces with IMG Fashion, a driving force in the global fashion
business, QVC's runway broadcasts - LIVE FROM MERCEDES-BENZ FASHION
WEEK - are scheduled to air Saturday, September 12, from 8-12 PM
(ET) and Wednesday, September 16, from 9-11 PM (ET), with
additional live hits throughout the week. During its two primetime
broadcasts, QVC is scheduled to launch collections by Vivienne Tam,
Erin Fetherston and Rachel Zoe. Designer Cynthia Steffe is also
scheduled to present her Ava Rose collection. Additionally, QVC
will showcase couture-inspired fashions from some of its most
popular designers, including Bradley Bayou, Chloe Dao, Marc Bouwer
and Lori Goldstein. Designer Pamela Dennis and style expert Jaye
Hersh are also scheduled to return to QVC to unveil their new fall
collections. "Getting the perfect look, at the right price, has
never been more important. We're thrilled to bring our customers
fashions from some of the industry's most celebrated designers, at
a terrific value," said Claire Watts, QVC's president of U.S.
Commerce. "Our third appearance at Mercedes-Benz Fashion Week
promises to be our best - we're excited to give our customers
exclusive, insider access to this premier fashion event." In
addition to its two live runway shows, QVC will feature QVC
Designer Charms for Charity to benefit Fashion Targets Breast
Cancer (FTBC). A joint initiative with the Council of Fashion
Designers of America (CFDA), the Designer Charms for Charity
collection will include charms by some of the industry's top
fashion and jewelry designers, including CFDA members Robert Lee
Morris, Anthony Nak, Bradley Bayou, George Simonton and Marc Bouwer
- plus a 15th Anniversary FTBC charm. Throughout the week, QVC will
also feature special interviews with some of the industry's most
notable designers, style tips from QVC's fashion experts and
behind-the-scenes looks at what it takes to produce each of the
Fashion Week shows. QVC's original Mercedes-Benz Fashion Week
content will be featured both on-air and online at QVC.com. For
additional information on LIVE FROM MERCEDES-BENZ FASHION WEEK,
visit QVC.com. ABOUT QVC QVC, Inc., a wholly owned subsidiary of
Liberty Media Corporation attributed to the Liberty Interactive
Group (NASDAQ:LINTA), is one of the largest multimedia retailers in
the world. QVC is committed to providing its customers with
thousands of the most innovative and contemporary beauty, fashion,
jewelry and home products. Its programming is distributed to more
than 167 million homes worldwide. The company's Web site, QVC.com,
is ranked among the top general merchant Internet sites. With
subsidiaries in the United Kingdom, Germany and Japan, West
Chester, Pa.-based QVC has shipped more than a billion packages in
its 23-year history. QVC, Q, and the Q Ribbon Logo are registered
service marks of ER Marks, Inc.
http://www.newscom.com/cgi-bin/prnh/20070923/NESU001LOGO
http://photoarchive.ap.org/ DATASOURCE: QVC, Inc. CONTACT: Tara
Hunter, +1-484-701-8163, , or Erin Mulholland, +1-484-701-2179, ,
both of QVC, Inc. Web Site: http://www.qvc.com/
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