WOODLAND HILLS, Calif., July 14 /PRNewswire-FirstCall/ -- HealthSport, Inc. announced today that it has entered into a strategic alliance with Destiny Productions, LLC and Content Marketing Solutions, Inc. for strategic marketing, content development, distribution, and sale of HealthSport's unique and proprietary edible film-strip technology and products. Destiny Productions and Content Marketing Solutions are owned by David Krieff and Tim Tennant, respectively, and will provide HealthSport with high-level expertise in the direct marketing, distribution and consumer products communications arenas. "The alignment of HealthSport's leading-edge technology and products with Destiny/Content Marketing Solutions' expertise and proven record of success with multiple consumer products across multiple distribution channels should provide significant growth opportunities for our companies," stated Jeff Wattenberg, HealthSport's President. "Both David and I, who have worked together on numerous projects over a 20 year period, believe HealthSport is the most exciting technology and delivery system for nutritional products that exists in the marketplace today. It is our goal to package celebrity talent with strategic brand partners and to create marketing programming that engages and educates the public in unique ways. We simply believe the public only needs to learn about the value of HealthSport's product delivery technology to stimulate significant sales," stated Tim Tennant. About HealthSport, Inc. HealthSport, Inc. (http://healthsportinc.com/) is a fully integrated developer, manufacturer and marketer of unique and proprietary branded and private label edible film strip nutritional supplement and over-the-counter drug products. HealthSport's wholly-owned subsidiary, InnoZen, Inc. (http://www.innozen.com/), is the preeminent formulator, developer and manufacturer of edible film strips that deliver drug or dietary supplement actives through buccal (between the cheek and gum) absorption as well as normal ingestion. InnoZen's proprietary edible film strip delivery technology is superior to any other competitive, edible film strips currently available on the market. InnoZen has five patents pending and has developed numerous trade secrets which it incorporates in the development and manufacturing process of its edible film strip products. About Destiny Productions, LLC Destiny Productions was formed in 1989 and has led the branded media programming space ever since; combining top personalities with a broad range of products and promotions, attracting sponsorship and developing top-rated music, fashion, fitness and sports entertainment programming space. Destiny projects - both independent and cooperative ventures - have included original television specials, film, interactive media, home video, infomercials and live events with media companies including FOX, MTV, Showtime, CBS, AOL-In Demand, PPV, Sony, NBC, Fox Sports, Disney, Paramount, Guthy-Renker, Rodale Media & Publishing, Universal and Warner Bros. Destiny's founder and President, David Krieff is a true pioneer and innovator in his field. A talented producer with fresh eyes and a maverick's mentality, Mr. Krieff's unique approaches to production and marketing have helped multiple companies and brands exceed their goals in an ever-changing, competitive environment. Having successfully leveraged his brand and content development and producing skills, David currently has three reality TV shows in production with The Wolper Organization/Warner Brothers. In addition, Mr. Krieff partnered with direct marketing powerhouse, Guthy-Renker, to create "Malibu Pilates with TV star Susan Lucci. Malibu Pilates has transformed traditional Pilates from a costly, often overly strenuous exercise regime to a user-and- budget-friendly, highly effective chair-based workout. Malibu Pilates direct response program currently airs regularly both nationally and internationally and has produced in excess of $100 million in sales in less than one year. About Content Marketing Solutions, Inc. Content Marketing Solutions ("CMS") was founded in 2008 to provide consultancy services to brands and businesses for the development and activation of content focused marketing strategies. Corporate and business leaders come to CMS when they need to move millions of people to do something. Whether it's buying a product or joining a cause, CMS motivates people to build passionate communities of interest and to action through stories that people notice, share and move into popular culture. Tim Tennant, CMS's founder and CEO, is an award-winning, veteran media executive with deep roots in both the marketing and entertainment industries. With more than 25 years of Madison Avenue and Hollywood experience, Mr. Tennant is a strategic, cross-media content creator who helps advertisers and entertainment companies with innovative marketing, content creation, and distribution management. Mr. Tennant is an authority on cross-platform brand extension, brand storytelling, distribution and content as it relates to technology and consumer lifestyle engagement. Having founded, built, purchased and held senior executive positions within several significant companies, Mr. Tennant is known for bridging the gap between the entertainment and marketing worlds. His influence can be seen in the film, technology, advertising and entertainment domains and attest to his expertise for integrated success. Mr. Tennant's current and past clients include: Nestle, Stouffers and Lean Cuisine brands, Unilever Dove, AXE, Slim Fast and Degree brands, Miller Brewing Company MGD brand, The National Hockey League, Lucent Technology, Sony Electronics, Sony Pictures, Universal Studios, Warner Bros., Home Entertainment, Ford Motor Company, Purina, Jeep, Atari, HBO, Paramount Pictures and others. DATASOURCE: HealthSport, Inc. CONTACT: Mike Sclafani of HealthSport, Inc., +1-303-903-2090 Web Site: http://healthsportinc.com/

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