Marketron Wins Contract From Una Vez Mas Television Group
05 12월 2005 - 10:02PM
PR Newswire (US)
Leading Television Broadcaster Selects Marketron to Provide
Centralized Sales and Inventory Management Solution Across All
Stations BURLINGAME, Calif., Dec. 5 /PRNewswire/ -- Marketron
International today announced a multi-year contract with the
television station group Una Vez Mas. Under the terms of the
agreement, Marketron will provide integrated Sales, Traffic and
Billing systems to all Una Vez Mas stations. The broadcaster cited
Marketron's integration and workflow technology, multi-channel
capabilities and corporate reporting as key factors in its
decision. Dallas-based Una Vez Mas is the largest owner/operator of
broadcast television stations affiliated with the Azteca America
network. Its salespeople will use the best selling Marketron TV
Sales solution to research, negotiate, manage and post advertising
schedules across multiple stations. The group's traffic personnel
and accounting departments will manage inventory and accounts
receivables with the Marketron TV Traffic solution. "We need sales
and traffic solutions that can grow with us," said Nora Crosby,
Vice President of Operations for Una Vez Mas. "After a rigorous
search process, Marketron emerged as the clear winner due to its
centralization technology and proven ability to deliver outstanding
value over the long term." By storing all station advertising
revenue and inventory data in a single system and creating
electronic workflow between departments, the Marketron solution
will enable better decision-making and accountability. Built for
multi-channel and multi-market operating environments, the solution
reduces redundant data entry, optimizes inventory and increases
revenues. "Una Vez Mas joins a growing class of broadcasters that
are looking to boost efficiency and profitability by retooling
station operations," said Mike Jackson, CEO of Marketron
International. "Station groups can gain significant competitive and
financial advantages by centralizing inventory and sales data and
multi-casting content across multiple channels. Marketron is proud
to offer the industry's only enterprise-class platform capable of
centralizing large station groups in a single system and database."
Una Vez Mas will utilize Marketron's hosting platform, which was
launched in 2000 and currently serves more than 40 broadcast groups
and 6,500 individual subscribers. Marketron Hosting provides
anytime, anywhere access to inventory management applications and
data, enabling staff to work productively from any computer with an
Internet connection. Implementations are fast and easy as there is
no proprietary desktop software to install or update. Marketron
Hosting's enterprise-grade protections include best-in-class system
hardware, expert IT maintenance, top-shelf data security and
disaster recovery. Una Vez Mas will save on hardware costs as
Marketron's hosting center bears the data processing and storage
burdens, eliminating the need for station desktop and server
upgrades. The first Una Vez Mas implementations of the Marketron
solution began in November 2005. About Marketron International
Marketron International is a leading provider of broadcast
management solutions for the Radio, TV and Cable industries.
Marketron's fully integrated suite of Sales, Traffic, Finance and
Business Intelligence solutions automates workflow from proposal to
billing, enabling groups to optimize inventory and increase
revenues. Today, 1,600 broadcasters in North America license
Marketron solutions. Marketron International is headquartered in
Burlingame, Calif., with five offices across North America. The
company is privately held and its investors include Darwin Group,
Internet Capital Group, Pisces Group and Rosewood Capital. For more
information, please visit http://www.marketron.com/. DATASOURCE:
Marketron International CONTACT: Lauren Carpenter of Marketron
International, +1-650-548-2230, or mobile, +1-415-816-5419, or Web
site: http://www.marketron.com/
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