Blavod Extreme Spirits PLC
21 September 2005

     Blavod Extreme Spirits Grows Restaurant Business in the United States

FRANKLIN, Tenn. - September 21, 2005 - Blavod Extreme Spirits (LSE:BES) has
launched an aggressive campaign to further place its spirits and wines in
restaurants throughout the United States.  Recently, Blavod Black Vodka and
Players Extreme Caramel Infused Vodka were placed in Emeril's at Universal
Studios and The Hard Rock Hotel and Casino, both in Orlando, Florida and Smith &
Wollensky in Columbus, Ohio.  Wines represented by BES were added to Emeril's
menu in Florida and at Johnny Carino's in the state of Oklahoma.

Smith & Wollensky, one of America's most renowned steakhouses with 16 U.S.
locations, recently featured a dedicated cocktail menu for Players Extreme
Caramel Infused Vodka in its Columbus, Ohio location.  The menu included "The
Extreme Caramel Macchiato Martini," "The Extreme Caramel Appletini," "Caffe
Caramel," and "The Sugar Daddy."

Emeril Lagasse's restaurant, Emeril's in Orlando, Florida's Universal Studios,
is featuring Blavod Black Vodka and Players Extreme Caramel on its martini
menu.  Emeril's also will feature two of BES's wines, Baroncini's Vernaccia and
Bruno Rocca's Rabaja.  Also in Orlando, The Hard Rock Cafe is adding Blavod and
Players Extreme Caramel Vodka to its cocktail menu.

Other highlights:

   *Season's 52 in the state of Florida features Blavod's Midnight Martini at
    its four restaurants and is adding Players Extreme Caramel Vodka to the
    martini list.
   *Portobello Yacht Club at Disney World in Orlando, Florida has placed
    Bruno Rocca and Baroncini's Morellino on its wine list and is adding Players
    Extreme Caramel Vodka.
   *Charley's Steakhouse in Orlando and Kissimmee in the state of Florida has
    added Bruno Rocca and Players Extreme Caramel Vodka.
   *Baroncini's Chianti Classico del Giglio will be added to Johnny Carino's
    in the state of Oklahoma.


Media Contact:         Tim Robertson , Cardew Group (0)20 7930 0777
                       Donna Schwartze              (314) 330 3488

About Blavod Extreme Spirits:
Blavod Extreme Spirits, plc (LSE: BES), is an international spirits company
based in London with U.S. offices in Franklin, Tenn.  Formed by the 2003 merger
of Blavod Black Vodka plc and Extreme Beverage Company, Blavod Extreme Spirits
produces and sells its black-colored vodka, aptly called Blavod, throughout the
world.  BES also produces and sells the award-winning, intensely flavored line
of Players Extreme vodkas and rums.  In the United States, BES is the exclusive
distributor of an elite wine portfolio of fine Italian wines.  For more
information on the company, please visit www.blavodextreme.com.

About Smith & Wollensky
The Smith & Wollensky Restaurant Group develops, owns and operates high-end,
high-volume restaurants in major cities across the United States.  The original
Smith & Wollensky, a traditional New York steakhouse, opened in 1977 and is
currently the largest-grossing a la carte restaurant in the country.  Since its
inception, the company has grown to include 16 restaurants, including Smith &
Wollensky in Miami Beach, Chicago, New Orleans, Las Vegas, Washington, D.C.,
Philadelphia and Columbus, Ohio, New York, Dallas, Houston, and Boston.
www.smithandwollensky.com

About Emeril's
Emeril Lagasse is the chef-proprietor of nine restaurants including three in New
Orleans, two in Las Vegas, two in Orlando, one in Atlanta and one in Miami.  He
opened Emeril's Orlando at Universal Studios City Walk in 1999.  www.emerils.com
About Hard Rock International Hotels and Casinos
Hard Rock Hotels and Casinos, is one of the world's most globally-recognized
brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's
greatest collection of music memorabilia, which is displayed at its locations
around the globe. Hard Rock is also known for its collectible fashion and
music-related merchandise, Hard Rock Live performance venues and an
award-winning website. Hard Rock International, Inc. is owned by The Rank Group
Plc (NASDAQ: RANKY). For more information on Hard Rock, visit www.hardrock.com.

About Johnny Carino's
Fired Up, Inc., the parent Company of Johnny Carino's Italian Restaurants has
contractual agreements for 490 Johnny Carino's to be developed by 21 franchise
partners throughout the United States and the Middle East over the next 15
years.  Fired Up Inc. intends to expand 10 to 12 Company restaurants per year
and continue aggressive growth of multi-unit Johnny Carino's through strategic
development partnerships making Johnny Carino's one of the fastest growing
concepts in the restaurant industry.  www.carinos.com
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