NEW YORK, Aug. 3 /PRNewswire/ -- The American Stock Exchange(R) (Amex(R)) today began trading the common stock of BabyUniverse, Inc., under the ticker symbol BUN. BabyUniverse, Inc. is a leading online retailer of brand name baby, toddler, and maternity products in the United States. The company offers over 33,500 products from 450 manufacturers exclusively through its website http://www.babyuniverse.com/ . "It is our pleasure to welcome BabyUniverse to the American Stock Exchange," said John McGonegal, senior vice president of the Amex Equities Group. "We hope to provide the company with the value-added services a growing company needs to thrive in a competitive marketplace." "The Initial Public Offering of our common stock and our listing on a major stock exchange are important milestones in the growth of our company," said John Textor, BabyUniverse's chairman and chief executive officer. "We believe the Amex, and the associated Wall Street visibility, will greatly enhance BabyUniverse's dual strategy of organic and acquisition growth. The specialist in BabyUniverse, Inc. will be HBH Specialists, LLC. For more information on BUN, or any Amex-listed company, please visit http://www.amex.com/ . The American Stock Exchange(R) (Amex(R)) is the only primary exchange that offers trading across a full range of equities, options and exchange traded funds (ETFs), including structured products and HOLDRS(SM). In addition to its role as a national equities market, the Amex is the pioneer of the ETF, responsible for bringing the first domestic product to market in 1993. Leading the industry in ETF listings, the Amex lists 164 ETFs to date. The Amex is also one of the largest options exchanges in the U.S., trading options on broad-based and sector indexes as well as domestic and foreign stocks. For more information, please visit http://www.amex.com/ . DATASOURCE: The American Stock Exchange CONTACT: Javier David, of American Stock Exchange, +1-212-306-1440, or Web site: http://www.amex.com/

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