Marketron Adds More Than 200 New Radio Clients
15 6월 2005 - 6:02AM
PR Newswire (US)
Marketron Adds More Than 200 New Radio Clients Small and Mid-Sized
Radio Stations Opt for Remote Access, Peace of Mind and
Affordability of the Marketron OnDemand Hosted Traffic System
BURLINGAME, Calif., June 14 /PRNewswire/ -- Marketron International
today announced that it has added more than 200 new radio stations
to its client roster over the past year and a half. Since the 2004
introduction of Marketron OnDemand, small and mid-market stations
have quickly embraced its "best of both worlds" combination of
premium features and affordability. Marketron's new wins include
group deals with Pamal Broadcasting, Artistic Media Partners, Mega
Communications, Good News Radio, Mapleton Communications, Route 81
Radio, NextMedia and Curtis Media Group. These new Marketron
clients consistently cite real-time reporting and better traffic
functionality as key reasons for their switch. As the industry's
only hosted solution, Marketron OnDemand also eliminates IT hassles
while offering secure remote access, disaster recovery and
centralization capabilities. "We are excited that so many stations
are joining the ranks of longtime Marketron clients such as Emmis,
Cox Radio, Univision, Radio One, Susquehanna and Greater Media,"
said Mike Jackson, CEO of Marketron International. "We created
Marketron OnDemand because we believe that small and mid-sized
stations deserve the opportunity to sell more, know more and do
more. Marketron OnDemand eliminates the need to choose between a
system that can deliver great reporting, centralization
capabilities and disaster recovery and one that is affordable."
Marketron OnDemand enables managers to easily check AUR, pacing and
sell-out levels anytime, anywhere. The reporting engine queries
live sales and inventory data to deliver up-to-the-minute views
that can be drilled into for spot, salesperson and
advertisers/agency details. The Marketron OnDemand hosting platform
was launched in 2000 and currently serves more than 40 broadcast
groups and 5,000 subscribers. It enables station personnel to
access the system from any computer with a Web connection, ensuring
that staff members who are away from the office can still work
productively. Groups seeking to centralize traffic in hubs or a
single location can do so without having to invest in costly IT
infrastructure to connect multiple stations. Enterprise-class
protections include best-in-class system hardware, expert IT
maintenance, top-shelf data security and disaster recovery.
Broadcasters save on hardware costs as Marketron's hosting center
bears the data processing and storage burdens, eliminating the need
for station desktop and server upgrades. About Marketron
International Marketron International is a leading provider of
broadcast management solutions for the Radio, TV and Cable
industries. Marketron's fully integrated suite of sales, traffic,
finance and business intelligence solutions automates workflow from
proposal to billing, enabling groups to optimize inventory and
increase revenues. Today, 1,600 broadcasters in North America
license Marketron solutions. Marketron International is
headquartered in Burlingame, Calif., with five offices across North
America. The company is privately held and its investors include
Darwin Group, Internet Capital Group, Pisces Group and Rosewood
Capital. For more information, please visit
http://www.marketron.com/. DATASOURCE: Marketron International
CONTACT: Lauren Carpenter of Marketron International,
+1-650-548-2230, or mobile, +1-415-816-5419, or Web site:
http://www.marketron.com/
Copyright