Marketron to Address Radio Growth Strategies for the New 'Less Is More' Landscape
15 6월 2005 - 6:01AM
PR Newswire (US)
Marketron to Address Radio Growth Strategies for the New 'Less Is
More' Landscape Leading Radio Systems Executive Will Discuss
Emerging Technologies for Deploying New Inventory, Pricing and
Customer Strategies at Interep's Radio Symposium, June 16, 2005
BURLINGAME, Calif., June 14 /PRNewswire/ -- Marketron International
today announced that it will address radio growth strategies for
the new "Less is More" landscape. Marketron Senior Vice President
Kristen Fechner will discuss emerging technologies for deploying
new inventory, pricing and customer strategies at Interep's Radio
Symposium 2005 held in New York City on June 16, 2005. "Marketron
clients are at the vanguard of the radio industry," said Kristen
Fechner, Senior Vice President of Corporate Strategy for Marketron
International. "While initiatives such as Less is More are
generating lots of attention, getting the best results requires
rigorous testing and measurement of new sales and inventory
strategies. Marketron has been working with our leading edge
clients to develop technologies that give them more control and
better insights in this rapidly changing market." Top radio
companies including Emmis, Radio One, Cox Radio, Susquehanna,
Univision and Greater Media license Marketron software to manage
inventory and billing across the broadcast group. Recently, small
and mid-market radio stations have embraced the company's newest
offering, Marketron OnDemand, which offers a "best of both worlds"
combination of premium features and affordability. (See companion
announcement: "Marketron Adds More than 200 New Radio Clients,"
released June 14, 2005.) Marketron clients consistently cite
real-time reporting, centralization capabilities and best-in-class
traffic functionality as key reasons for their choice. Marketron's
Business Intelligence tools enable corporate managers to tap into
sales and inventory information for individual stations, multiple
stations or the entire group on demand. As the provider of the
industry's only hosted solution, Marketron also enables
broadcasters to eliminate IT hassles while offering secure remote
access, disaster recovery and centralization capabilities. About
Marketron International Marketron International is a leading
provider of broadcast management solutions for the Radio, TV and
Cable industries. Marketron's fully integrated suite of sales,
traffic, finance and business intelligence solutions automates
workflow from proposal to billing, enabling groups to optimize
inventory and increase revenues. Today, 1,600 broadcasters in North
America license Marketron solutions. Marketron International is
headquartered in Burlingame, Calif., with five offices across North
America. The company is privately held and its investors include
Darwin Group, Internet Capital Group, Pisces Group and Rosewood
Capital. For more information, please visit
http://www.marketron.com/. DATASOURCE: Marketron International
CONTACT: Lauren Carpenter of Marketron International, office,
+1-650-548-2230, or mobile, +1-415-816-5419, or Web site:
http://www.marketron.com/
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