Marketron Outlines Product Roadmap for 2005
03 2월 2005 - 5:14AM
PR Newswire (US)
Marketron Outlines Product Roadmap for 2005 TV Sales to Gain New
Flight Plan and Inventory Management Modules; TV Traffic to Add
Media Ocean Integration and 100 New Features; Marketron Radio
Slated for Two Major Updates BURLINGAME, Calif., Feb. 2
/PRNewswire/ -- Marketron International today outlined its product
roadmap for 2005. Each of the company's three main product lines,
TV Sales, TV Traffic and Radio Traffic will gain substantial
enhancements. Marketron will also continue client-driven
development of its Corporate Analysis product that enables
corporate managers to tap into sales and inventory information for
individual stations or the entire group. "Marketron invests heavily
in research, development and client services," said Mike Jackson,
CEO of Marketron International. "More than 150 Marketron employees
are dedicated to delivering continual innovation and outstanding
support. Our multi-million dollar investment in the Marketron
hosting platform enables us to serve more than 40 groups and 5,000
individuals each day. Marketron's longstanding leadership in the TV
and Radio industries is built on our strong commitment to providing
ever-improving technology that helps our clients succeed."
Marketron TV Sales-Two New Modules in 2005 Marketron TV Sales is
the number one, best-selling sales, research and proposal software
for television stations. It is used by more television sales
executives than any other solution and exchanges data with all
leading TV Traffic systems. Marketron TV Sales added a new Ranker
in 2004, making it the first to give Account Executives numerical
program rankings. It offers two new strategies for developing sales
stories: the beat report and the parity report. Marketron also
added the ability to view and automatically post Nielsen's Meter
and Local People Meter (LPM) data. Marketron TV Sales will gain two
rebuilt modules in 2005. Both will feature new interfaces designed
to streamline workflow and give users unprecedented flexibility.
Flight Plan will speed and simplify the development of avails and
proposals and add a variety of new flighting options. Inventory
Management, which combines a station's rate card with estimates,
will receive significant functional enhancements to enable sales
managers to better optimize their inventory. Marketron TV
Traffic-Adding Media Ocean Integration and 100 New Features in 2005
Built for multi-station and multi-market operating environments,
the Marketron TV Traffic solution reduces redundant data entry,
optimizes inventory and increases revenues. It stores all station
advertising revenue and inventory data in a single system and
creates electronic workflow between departments. In 2004, Marketron
TV Traffic added support for IBM's DB2 Universal Database, the
leading database for large enterprises, making it the first and
only traffic solution to enable large broadcast groups to operate
from a single database. Marketron has been working closely with its
more than 100-station strong TV Traffic client base to develop new
enhancements and functionality. Marketron's TV Traffic automation
interface, currently in controlled release, is poised to provide
real-time integration with the leading automation systems. In 2005,
Marketron will complete integration with Media Ocean. This will
enable two-way communication between stations and agencies to
minimize makegoods, discrepancies and redundant data entry. Several
newly designed Marketron TV Traffic modules are also due in 2005,
including Sales Order, Order Manager and Copy. Marketron
Radio-Major Updates Due in Q1 and Q3 The Marketron Radio solution
provides integrated sales, traffic and billing applications to the
largest broadcast groups and independent stations alike. The system
features the industry's best reporting, easiest log editing, most
advanced Accounts Receivable and most effective inventory
optimization tools. Marketron has planned two major upgrades for
its Radio Traffic solution in 2005. The first, Marketron Radio
version 5.7, is currently in controlled release. It offers enhanced
credit restrictions, priority acceptance levels on avails,
Windows-authenticated user sign-on and station-specific
advertiser/competitive separation periods. Later in the year,
Marketron Radio will gain a new automation module that enhances
two-way communication between a station's traffic and automation
systems. About Marketron International Marketron International is a
leading provider of broadcast management solutions for the Radio
and TV industries. Marketron's fully integrated suite of sales,
traffic, finance and business intelligence solutions automates
workflow from proposal to billing, enabling groups to optimize
inventory and increase revenues. Today, 80% of the top broadcast
groups in North America license Marketron solutions. Marketron
International is headquartered in Burlingame, Calif., with five
offices across North America. The company is privately held and its
investors include Darwin Group, Internet Capital Group, Pisces
Group and Rosewood Capital. For more information, please visit
http://www.marketron.com/. DATASOURCE: Marketron International
CONTACT: Lauren Carpenter of Marketron International,
+1-650-548-2230, or mobile, +1-415-816-5419, or Web site:
http://www.marketron.com/
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