RNS Number:9071M
Ultimate Finance Group PLC
27 June 2003

                       DEALINGS BY DIRECTORS


1)  NAME OF COMPANY

ULTIMATE FINANCE GROUP PLC


2)  NAME OF DIRECTOR

BRIAN RICHARD SUMNER


3)  Please state whether notification indicates that it is in respect of
    holding of the shareholder named in 2 above or in respect of a
    non-beneficial interest or in the case of an individual holder
    if it is a holding of that person's spouse or children under the
    age of 18 or in respect of an non-beneficial interest

AS IN (2)


4)  Name of the registered holder(s) and, if more than one holder, the
    number of shares held by each of them. (If notified)

FITEL NOMINEES LIMITED:
A/C NO. C45637 (15,000 SHARES)
A/C NO. C4743 (10,000 SHARES)


5)  Please state whether notification relates to a person(s) connected
    with the Director named in 2 above and identify the connected person(s)

N/A


6)  Please state the nature of the transaction. For PEP transactions
    please indicate whether general/single co PEP and if discretionary/non
    discretionary

MARKET PURCHASE


7)  Number of shares/amount of
    stock acquired

25,000


8)   (0.22%)
    of issued Class



9)  Number of shares/amount
    of stock disposed

N/A


10)  ( N/A %)
    of issued Class



11) Class of security
   
ORDINARY SHARES OF 5P


12) Price per share

15P


13) Date of transaction

26/6/03   (15,000)
27/6/03   (10,000)


14) Date company informed

27/6/03


15) Total holding following this notification

1,201,845


16) Total percentage holding of issued class following this notification

10.71%


     IF A DIRECTOR HAS BEEN GRANTED OPTIONS BY THE COMPANY PLEASE
                    COMPLETE THE FOLLOWING BOXES

17) Date of grant



18) Period during which or date on which exercisable



19) Total amount paid (if any) for grant of the option



20) Description of shares or debentures involved: class, number.



21) Exercise price (if fixed at time of grant) or indication that price
    is to be fixed at time of exercise



22) Total number of shares or debentures over which options held
    following this notification



23) Any additional information



24) Name of contact and telephone number for queries



25) Name and signature of authorised company official responsible for
    making this notification

    PETER JACKSON (W.H. IRELAND LIMITED)

    Date of Notification     27/6/2003                                 



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