Christmas Trading Statement


 

TIDMTBK 
 
RNS Number : 2280F 
Ted Baker PLC 
08 January 2010 
 

 
 
 
 
 
 
 
 
 
 
8 January 2010 
 
 
TED BAKER PLC 
("TED BAKER") 
 
 
CHRISTMAS TRADING STATEMENT 
FOR THE PERIOD 1 NOVEMBER 2009 TO 24 DECEMBER 2009 
 
 
Ted Baker, the British designer brand is pleased to announce a 19.1% increase in 
retail sales for the period 1 November 2009 to 24 December 2009 (the "period"), 
compared to the same period last year. Average retail square footage rose by 
14.3% over the period to 209,255 sq.ft (2008: 183,031 sq.ft). 
 
 
The UK continued to perform ahead of expectations during the 
period demonstrating the strength of our innovative product design. Outside of 
the UK there were some improvements in performance, although trading conditions 
remain mixed. Lower promotional activity during the period resulted in gross 
margins being some 2.5% above last year and in line with the margins achieved in 
2007. 
 
 
The trends seen during the period have continued into the New Year. Trading in 
the post Christmas sales period has been strong and we expect to end the season 
with a clean stock position. 
 
 
We expect to announce our preliminary results for the 52 weeks to 30 January 
2010 on Thursday 25 March 2010. 
 
 
Commenting on trading, Ray Kelvin, Founder and Chief Executive, said: 
 
 
"I am pleased to report that trading continued to exceed our expectations in a 
very competitive environment. This performance is testament to our innovative 
product design, quality, attention to detail and excellent customer focus. I 
would like to thank the team at Ted Baker for their continuing hard work and 
dedication. 
 
The outlook for 2010 is again uncertain but we remain well placed to deal with 
the challenges ahead. Our collections continue to be positively received by our 
customers and the brand is well positioned globally to benefit when growth in 
consumer demand returns. We remain focussed on investing in the business through 
our multi-channel distribution strategy." 
 
 
Enquiries: 
 
 
+--------------------------------------------+---------------------------+ 
| Ted Baker                                  | Tel: 020 7255 4800        | 
+--------------------------------------------+---------------------------+ 
| Lindsay Page, Finance Director             |                           | 
+--------------------------------------------+---------------------------+ 
|                                            |                           | 
+--------------------------------------------+---------------------------+ 
| Hudson Sandler                             | Tel: 020 7796 4133        | 
+--------------------------------------------+---------------------------+ 
| Michael Sandler / Kate Hough / Alex        |                           | 
| Brennan                                    |                           | 
+--------------------------------------------+---------------------------+ 
 
 
This information is also available on Ted Baker's Investor Relations site at 
www.tedbaker.com 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
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