SFX Screen Fx

RNS Number:5869W
Screen FX PLC
15 May 2007


Press Release                                                      15 May 2007


                                  ScreenFX plc

                          ("ScreenFX" or "the Group")

             Indication of interest by a major advertising company

ScreenFX plc (AIM:SFX), the digital advertising and communications specialist,
announces today that the Group is pursuing strategic alternatives with respect
to its retail (Malls) business unit, and, in connection therewith, has signed a
non-binding indication of interest with a major advertising company, which
grants the company exclusive rights for a limited period of time to finalise an
agreement for the acquisition of the retail (Malls) business unit.

Following the announcement in April in which the Group secured the digital
rights to 13 'super' malls owned by Land Securities, ScreenFX's retail portfolio
now consists of 40 'super' malls throughout the UK that have an annualised
footfall estimated at 750 million consumers.  It has been the scale of this
potential audience coupled with the advertising industry's well documented move
from traditional outdoor formats to digital that has allowed the Group to enter
into these discussions.

The outdoor media market in the UK, as well as in the US, continues to make the
transition from traditional to digital formats.  This industry trend has been
highlighted by a number of recent announcements by major companies detailing
their own expansion into digital format advertising.  This trend is clearly
illustrated by the recent tenders for Heathrow Terminal 5 and TfL London
Underground which required digital executions in their outdoor contracts.

Mike Cottman, Executive Chairman, said: "The signing of this indication of
interest with a major advertising company is a significant milestone for the
Group.  If concluded successfully, then we believe that this agreement will
vindicate the strategy that ScreenFX has implemented since its inception and
will provide us with the proceeds to develop other digital screen based
advertising sectors, notably our TrainFX franchise.

"Whilst ScreenFX has been successful in building the critical mass in our retail
business unit, we have not had sufficient internal resources and expertise to
maximise the advertising revenues in this comparatively new medium.  We believe
that the major advertising company we are in discussions with has the scale and
market positioning to deliver the necessary volumes onto the ScreenFX platform.
We look forward to further updating the market on these exciting discussions
when it is appropriate."

                                    - Ends -


For further information:

ScreenFX plc
Mike Cottman, Executive Chairman                     Tel: +44 (0) 161 428 5544
mikec@screenfx.com                                            www.screenfx.com


Seymour Pierce Limited
Stuart Lane / Sarah Jacobs, Corporate Finance        Tel: +44 (0) 20 7107 8000
sarahjacobs@seymourpierce.com                            www.seymourpierce.com



Media enquiries:
Abchurch
Henry Harrison-Topham / Gareth Mead                  Tel: +44 (0) 20 7398 7700
henry.ht@abchurch-group.com                             www.abchurch-group.com




                      This information is provided by RNS
            The company news service from the London Stock Exchange
END

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