HaloSource Corporation astrea launches innovative bottle & subscription
11 10월 2018 - 3:00PM
RNS Non-Regulatory
TIDMHAL
HaloSource Corporation
11 October 2018
HaloSource Corporation
("HaloSource" or the "Company")
astrea(TM) Launches Innovative Water Bottle with Subscription
Platform for Filter Delivery
Clean water innovator HaloSource Corporation announced today the
launch of its innovative filtering water bottle and filter
replacement subscription service on astreawater.com. The astrea(TM)
ONE bottle is the first and only filtering bottle to be certified
by the Water Quality Association (WQA) for the reduction of lead
and other common contaminants that can be found in tap water.
Official certification was announced on 2 October 2018 and
certification documents can be viewed on the WQA website at:
https://www.wqa.org/find-products/ctl/detail/mid/1054/cid/halosource_inc/sid/3/keyword/halosource
In support of the bottle launch, the Company is unveiling its
new astrea website, a platform designed to enable consumers sign up
for subscription plans that ship the replacement filters directly
to their homes.
The launch of the astrea(TM) ONE bottle is a major step forward
for HaloSource as it gives the Company a "one of a kind" product
that offers critical and relevant benefits (like lead reduction) to
consumers in the US, the largest filtered water market in the
world. The Company successfully launched the filtering bottle
concept on crowdfund platform Indiegogo earlier this year and is
now selling the astrea(TM) ONE bottle with filter subscription
plans on astreawater.com.
HaloSource CEO James Thompson commented, "Because of the aging
infrastructure and the state of water quality in the US, we believe
that all reusable water bottles should have a filter. Lead in water
is not just a Flint, Michigan problem. It is showing up in homes in
Chicago, schools in Detroit and in other cities across America and
as a parent, it is really concerning. With this launch, we are
providing families with the first mobile solution that helps solve
the very serious problem of contamination of our drinking water
with lead and other heavy metals. Never before has a portable
solution existed that offers the certified performance of our
astrea bottle and filters, and we also are making it easy for
consumers to maintain that performance by shipping the replacement
filters straight to their door. We see the astrea ONE as the next
generation reusable bottle because other bottles are only as good
as the water put in them, but our bottle will give users confidence
in the water they drink from it."
The Bottle
The astrea(TM) brand team used market research, personal
experience with filtering bottles and consumer feedback to ensure
that the innovative reusable water bottle has features that make it
easy for its customers to use. "Most filtering bottles on the
market today were designed for camping and backpacking. They offer
little protection from common contaminants found in tap water and
they are not always easy to drink from," said astrea(TM) General
Manager Greg LaFata. "From the start, our product team set out to
design the first everyday filtering water bottle that could make
the water taste great, offer real protection from common tap water
contaminants and be easy to drink from. Because our customers will
use this bottle everyday, we obsessed over the details and included
many features that would make it easy to use and easy to maintain
its certified performance, and that's why offering filter
subscription plans was important to the product offering from the
start."
The 20oz astrea(TM) ONE bottle (15oz capacity with filter
installed) is made from 18/8 kitchen-grade stainless steel, has a
seamless interior that makes it easy to clean and double-wall
construction that insulates the bottle, keeping water cold for up
to 12 hours. The exterior of the bottle has a durable "no sweat"
powder-coating and all parts are BPA-free. The bottle makes staying
hydrated easy through a number of innovative features, including a
patent-pending fill-through lid and easy-sip straw. The
fill-through lid enables users to fill the bottle without having to
take the lid off, a major consumer pain point identified by the
team in its product development process. The easy-sip straw is
covered with a soft, food-grade coating and stows in the lid when
not in use, offering an additional level of spill protection. When
you drink from the straw, the water is filtered as you drink, so
there is no wait time for filtered water.
The Filter
The astrea(TM) ONE uses a high-performance media invented by the
Company's team of water scientists and it is the first bottle to
earn the NSF53 certification for the reduction of lead, copper,
cadmium, mercury, trivalent chromium and benzene, as well as the
NSF42 certification for the reduction of chlorine and zinc from the
WQA. Each filter is certified to filter 80L (approximately 20
gallons) of water which lasts about two months with average use. A
color-coordinated filter change reminder is located on the straw to
ensure that users know when they should expect to change the filter
and receive a filter in the mail if they are on the monthly
subscription plan. Using the astrea(TM) ONE to get filtered water
is about 1/10 the cost of bottled water and each filter saves up to
160 plastic water bottles from being thrown away.
Subscription Plans
HaloSource is now offering two basic subscription plans on
astreawater.com, a month-to-month plan and an annual plan. Users
signed up for the month-to-month plan will be billed $12 upon
shipment of their replacement filter every two months. The annual
subscription costs $60 a year ($10/filter) and the Company will
mail all six replacement filters for the year in one shipment. In
the case of both plans, the user is in control of the subscription
and can pause or cancel at any time. While enrolled in the plan,
all cartridge deliveries are eligible for free shipping. "We know
people are busy and everyone with a filtering refrigerator has a
story about never changing their filter because it's a pain to find
the right one and they don't have time to figure it out," said
Justin Howard Director of E-Commerce. "With astrea, we see the the
delivery of filters directly to our customers' homes as an
integrated part of our product offering and a convenience for our
customers. We don't want them to lose the certified performance of
their bottle because they didn't have a filter on-hand when they
needed it. In addition to the filter delivery, our customers can
also receive notifications for filter replacement, access to
special offers and exclusive perks. We think clean, great tasting
water everywhere you go for as little as $5/month is a great
value."
In addition to selling on its own site, the Company also expects
the bottles to be available in all Sur La Table stores nationwide,
on surlatable.com, and on amazon.com within the next few weeks.
Enquiries:
HaloSource Corporation
James Thompson, Chief Executive
Officer (425) 419-2258
Craig Crowell, Chief Financial
Officer (425) 419-2248
WH Ireland Limited (NOMAD and Broker)
Tim Feather / Chris Viggor +44 (0) 20 7220 1666
3rdCoastPR (Media Contact)
Rachel Johnson (312) 841-1099
Rachel@3rdCoastPR.com
About HaloSource
HaloSource Corporation innovates and integrates technologies to
deliver clean drinking water solutions to partners with trusted
brands around the world. The Company works with scientists and
industry experts across the globe in search of new ways to improve
drinking water quality and has been awarded more than 30 patents
for its ground-breaking chemistries, which provide safe drinking
water for millions of consumers globally. The Company's
class-leading HaloPure(R) Drinking Water technology has the highest
global certifications, including registration with the US EPA.
Founded in Seattle, Washington, HaloSource has grown to become
an influential leader in drinking water purification. HaloSource is
headquartered in the US with operations in China and India. Learn
more about the Company's research and development and future novel
technologies by visiting www.halosource.com or
www.astreawater.com.
The HaloPure(R) and astrea(TM) brands are trademarks of
HaloSource Corporation. All other trademarks, brand names or
product names belong to their respective holders.
This document contains certain forward-looking statements
relating to the Company. The Company considers any statements that
are not historical facts as "forward-looking statements". They
relate to events and trends that are subject to risk and
uncertainty that may cause actual results and the financial
performance of the Company to differ materially from those
contained in any forward-looking statement. These statements are
made by management in good faith based on information available to
them and such statements should be treated with caution due to the
inherent uncertainties, including both economic and business risk
factors, underlying any such forward-looking information.
This information is provided by RNS, the news service of the
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END
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