TIDMESG
eServGlobal Limited
15 February 2011
eServGlobal to supply mobile money solution to Syriatel on trial
basis
Paris, 15 February 2011
eServGlobal Limited (LSE: ESG & ASX: ESV), a global telecoms
software vendor specializing in Mobile Money and Value-Added
Services (VAS), has announced that Middle East operator Syriatel
has agreed to extend the utilisation of the innovative PayMobile
solution to offer Mobile Money services to its subscriber base, on
trial pending authorities approvals in Syria.
Syriatel, the largest operator in Syria with over 6.4 million
subscribers, has been successfully using eServGlobal solutions for
several years to assist in leading and innovating in their local
market.
As well as offering a complete recharge solution, PayMobile will
enable the operator to expand its services to the world of Mobile
Money. Syriatel is contemplating taking advantage of the solution
to provide its subscribers with access to domestic money transfer,
bill payment and salary disbursement.
PayMobile is eServGlobal's unified mobile money and recharge
solution, deployed in more than 30 countries, used every day by
more than 250 million prepaid subscribers worldwide.
Syriatel first adopted eServGlobal's technology in 2005 to
manage their recharge needs, initially with voucher recharge and
then introducing electronic recharge in 2008, a move which
generated significant savings in terms of distribution costs. Just
six months after the launch, electronic recharge accounted for 73%
of all Syriatel's recharges (increasing from 1% pre-installation).
The following year, electronic recharge topped 97%, the highest
rate in the world.
Already in 2010, this aggressive and dynamic operator has
extended their offering by utilising PayMobile to offer electronic
post paid bill payment, allowing subscribers to enjoy quick and
convenient bill settlement. With the introduction of the complete
PayMobile suite, Syriatel aims to ensure their continued leadership
by offering their subscribers access to the latest in mobile
payment technologies.
PayMobile also natively interfaces with the HomeSend(R)
international remittance hub, providing operators with a complete
national and international mobile remittance offering.
"In recent years we have built on eServGlobal's technologies to
offer solutions which have enriched our service offering and
significantly lowered our OPEX," commented Ammar Khateeb, Sales
Director, Syriatel, "The agility, responsiveness and
professionalism of eServGlobal made them the natural choice when we
wanted to extend our services in this area."
"PayMobile has been developed with a focus on our operators'
evolving needs and an in-depth knowledge of the telecommunications
landscape," said Katia Hilal, VP Marketing & Alliances,
eServGlobal, "We are proud to offer a comprehensive solution which
helps operators drive new revenue, retain their customers and
decrease their distribution costs."
About Syriatel
Syriatel mobile telecom has been seeking since its inception to
remain the national preferred GSM operator by providing a quality
network and state of the art products and services to its
subscribers.
Syriatel's CSR strategy is to be a good citizen, to protect the
environment and to create employment opportunities for the talented
local youth.
Syriatel has succeeded in having 55% of the Syrian market. Its
network covers 99% of the residential areas and it serves more than
6.4 million subscribers through its 59 points of service and three
call centers in Damascus, Aleppo, and Homs.
It has formed a special team which is dedicated to serving the
corporate and industrial sector and facilitating their business
24/7, moreover, it presents the best and the cheapest ways of
advertising to these sectors, for example via SMS, advertising
engine , and cell broadcast on mobile devices .
In order to encourage internet usage via 3.5G service; Syriatel
launched a variety of special offers to fit all society segments:
bank employees, students, teachers, companies and associations.
As well as providing subscribers with various services during
2010 like Push-email, GPRS bundles, SMS bundles and the very
special one (Abili Fatora) which saved customers' time by enabling
them to pay their bills easily in its selected sub dealers outlets
all over Syria, Syriatel has also launched new economy and
businessmen packages for post paid subscribers.
All in all Syriatel's team is working very hard to do the best
always and to raise the name of its beloved country and contribute
to its progress and development.
About eServGlobal
eServGlobal specializes in Mobile Money solutions and
Value-Added Services (VAS), to help Telco Service Providers
increase their revenue and gain and maintain customer
ownership.
eServGlobal invests heavily in product development, using
carrier-grade, next-generation technology and aligning with the
requirements of more than 60 customers in over 45 countries. For 24
years, mobile, fixed, Internet and multiplay telco providers have
used our capabilities to lead and innovate in their local markets,
leveraging their core assets and their trusted agent and subscriber
relationships.
With 13 offices globally, eServGlobal provides full "end-to-end"
and "any account to any account" Mobile Financial Services and
International Money Transfers.
Our Value Added Services in promotions, loyalty, messaging, and
multiplay are focused around the transaction and enable service
providers to engage with the subscriber in a personalized and
dynamic manner.
To reduce time-to market and manage exposure to CAPEX, we now
offer multiple licensing alternatives, including SaaS-based
flexible, revenue-share pricing.
For further information, please contact:
eServGlobal www.eservglobal.com
Alison Cheek, Communication Manager T: +33 6 87 96 77 46
alison.cheek@eservglobal.com F: +33 1 46 12 77 49
This information is provided by RNS
The company news service from the London Stock Exchange
END
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