PARIS, August 13, 2010 /PRNewswire/ -- eServGlobal
Limited (LSE: ESG & ASX: ESV), a global telecoms software
vendor specializing in Mobile Money and Value-Added Services (VAS),
today reported increased revenue for its FlexiContent
customers.
FlexiContent, available through over a dozen operators during
the 2010 soccer world cup in South
Africa, allows operators to quickly capitalize on subscriber
needs during popular events by providing the much sought-after
information and entertainment tools.
Including Games & Information Services, FlexiContent allowed
subscribers to use Premium SMS to access world cup match progress
reports and results in REALTIME. FlexiContent also includes a
variety of games, such as instant lottery and betting services,
where subscribers play for airtime rewards or gifts.
Revenue is created through customers' Premium SMS transactions.
More than 250,000 subscribers registered for FlexiContent services
during the 'world cup' month alone, creating an additional revenue
source for operators, leading to higher ARPU for all of
eServGlobal's clients using FlexiContent. One operator in
particular, registered exceptional subscriber interest, with more
than 10% of its total customer base signing-up for FlexiContent
services.
"After launching FlexiContent only four months before the world
cup, we are extremely proud of its immediate success", said COO of
eServGlobal, Craig Halliday. "We are
confident that its revenue-share model, quick time-to-market and
immediate returns will continue to impress operators looking for a
way to create higher ARPU while increasing customer satisfaction at
the same time."
About eServGlobal
eServGlobal specializes in Mobile Money solutions and
Value-Added Services (VAS), to help Telco Service Providers
increase their revenue and gain and maintain customer
ownership.
eServGlobal invests heavily in product development, using
carrier-grade, next-generation technology and aligning with the
requirements of more than 60 customers in over 45 countries. For 24
years, mobile, fixed, Internet and multiplay telco providers have
used our capabilities to lead and innovate in their local markets,
leveraging their core assets and their trusted agent and subscriber
relationships.
With 13 offices globally, eServGlobal provides full "end-to-end"
and "any account to any account" Mobile Financial Services and
International Money Transfers. Our HomeSend solution is the only
mobile-centric international remittance hub to gain endorsement
from the GSM Association.
Our Value Added Services in promotions, loyalty, messaging, and
multiplay are focused around the transaction and enable service
providers to engage with the subscriber in a personalized and
dynamic manner.
To reduce time-to market and manage exposure to CAPEX, we now
offer multiple licensing alternatives, including SaaS-based
flexible, revenue-share pricing.
eServGlobal is listed on the Australian Securities Exchange
(ESV) and the London Stock Exchange AIM (ESG). More information at:
http://www.eservglobal.com
For further information, please contact:
eServGlobal http://www.eservglobal.com
Sally Bennett, Communication Manager T: +33-1-46-12-77-46
sally.bennett@eservglobal.com F: +33-1-46-12-77-49