ESG Eservglobal Limited

 

TIDMESG 
 
RNS Number : 9773M 
eServGlobal Limited 
08 February 2009 
 
9 February, 2009 
eServGlobal Limited 
("eServGlobal" or "the Company") 
 
Launch of Revolutionary Social Networking Software 
eServGlobal Limited (LSE: ESG & ASX: ESV), a worldwide supplier of independent 
and flexible telecommunications Value Added Services for Messaging and Charging 
solutions, today announces the launch of its revolutionary Social Relationship 
Manager (SRM) software that joins mobile telephone networks with popular 
internet social networking sites. 
The new SRM software allows telco operators to launch a new kind of value added 
mobile service, one which provides incentives to their subscribers, who in 
return choose to share their personal profile information. Thus, the operator 
acquires a new type of business intelligence and uses its customers' social 
influence to retain the most valuable subscribers. Further, the operator enjoys 
reduced churn and has the opportunity to acquire its subscribers' friends 
through the application of suitable referral rewards - all managed inside the 
application. The service is compatible with most of the popular social 
networking sites. 
Since the advent of 3G, the operator community has struggled to find the "killer 
application" for always-on devices. However, with more than 650 million 
subscribers to the top 10 social networking sites, end-users can now enjoy the 
benefit of mobile data services, by constantly checking or updating lightweight 
content, which perfectly suits both the mobile device and access networks. 
Operators have recognised this trend and have reacted by offering cheap data 
bundles or customised handsets for social networking but, until now, have found 
no way to move up the value chain, by either offering dedicated content or 
compelling applications around the Social Networking domain. The eServGlobal SRM 
allows operators to participate in the social networking phenomenon, while 
maintaining their role as the underlying platform for communications. 
Designed to be effective in markets approaching all-you-can-eat subscriptions or 
ultra-low cost per minute, this new service will help operators keep ARPU high 
by stimulating the user base to communicate frequently inside the operator 
domain. 
Ian Buddery, Executive Chairman of eServGlobal, said: "The coming year is sure 
to be challenging for operators. They will have to balance the need to stimulate 
existing subscribers and increase market share, while at the same time reduce 
the "cost to serve" of Value Added Services. By offering the SRM as an adjunct 
module to an existing system, eServGlobal is able to provide a compelling 
business case for telecom operators who wish to attract new subscribers and 
increase revenue." 
eServGlobal has worldwide patents pending for the SRM application, the business 
intelligence algorithms and the unique deployment options which are available. 
eServGlobal will demonstrate the Social Relationship Manager at a launch 
attended by telecom operators from across the globe at the GSMA Mobile World 
Congress in Barcelona from 16 to 19 February. Visit Stand 8A69 in Hall 8. 
 
For further information: 
+------------------------------------------+-----------------------------------------------+ 
| Ian Buddery                              | Numis Securities Limited                      | 
| Executive Chairman                       | Brent Nabbs (NOMAD) / David Poutney (Broking) | 
| eServGlobal Limited                      | Tel: +44 (0) 20 7260 1000                     | 
|                                          |                                               | 
+------------------------------------------+-----------------------------------------------+ 
| ICIS (financial PR)                      | eServGlobal Limited                           | 
| Christian Taylor-Wilkinson / Bob Huxford | Sally Bennett, Communications Manager         | 
| Tel: +44 (0) 20 7651 8688                | sally.bennett@eservglobal.com                 | 
|                                          | T: +33 1 46 12 77 46                          | 
+------------------------------------------+-----------------------------------------------+ 
 
 
About eServGlobal 
eServGlobal (AIM: ESG & ASX: ESV) develops and implements solutions for mobile 
payment, convergent charging and rating, network services and messaging 
products, for telecom service providers, across all legacy and next generation 
telecom networks. 
eServGlobal provides comprehensive services ensuring the success of projects 
with worldwide implementation, integration and support services. Its innovative 
solutions help service providers to grow new revenues, reduce churn and lower 
their costs. 
Over 80 of the world's leading service providers, with over 400 million mobile 
subscribers in more than 50 countries, are taking advantage of eServGlobal's 
end-to-end solutions and expertise to quickly deliver revenue-generating 
services. With 16 offices around the world and staff from 30 different 
countries, it provides flexible solutions with ongoing product development, 
based on a deep understanding of its customers' challenges. 
eServGlobal is listed on the Australian Stock Exchange (ASX: ESV) and the London 
Stock Exchange AIM market (LSE: ESG). In the year to 30 June 2008, eServGlobal 
reported revenue of AU$177.9 million, representing organic growth of 15.9% over 
FY07. Net profit after tax of AU$10.4 million was achieved, up 91.5% from the 
previous year. A dividend of 3 cents per share was paid for the full year ended 
30 June, 2008, an increase of 50% over the previous year's dividend payment. 
More information can be found at: www.eservglobal.com 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
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