TIDMELE 
 
RNS Number : 4772M 
Electric Word PLC 
25 May 2010 
 
 
+----------------+--------------------+--+----+----------------------------+--------+ 
|                                        |                                          | 
+----------------------------------------+------------------------------------------+ 
|                                        |                                          | 
+----------------------------------------+------------------------------------------+ 
| TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARESi                                   | 
|                                                                                   | 
+-----------------------------------------------------------------------------------+ 
|                                                                                   | 
+-----------------------------------------------------------------------------------+ 
|                                             |                                     | 
+---------------------------------------------+-------------------------------------+ 
| 1. Identity of the issuer or the underlying | Electric Word Plc                   | 
| issuer                                      |                                     | 
| of existing shares to which voting rights   |                                     | 
| are                                         |                                     | 
| attached: ii                                |                                     | 
+---------------------------------------------+-------------------------------------+ 
| 2 Reason for the notification (please tick the appropriate box or boxes):         | 
+-----------------------------------------------------------------------------------+ 
| An acquisition or disposal of voting rights                              |  Yes   | 
+--------------------------------------------------------------------------+--------+ 
| An acquisition or disposal of qualifying financial instruments which may |  No    | 
| result in the acquisition of shares already issued to which voting       |        | 
| rights are attached                                                      |        | 
+--------------------------------------------------------------------------+--------+ 
| An acquisition or disposal of instruments with similar economic effect   |  No    | 
| to qualifying financial instruments                                      |        | 
+--------------------------------------------------------------------------+--------+ 
| An event changing the breakdown of voting rights                         |  No    | 
+--------------------------------------------------------------------------+--------+ 
| Other (please  |                                                         |  No    | 
| specify):      |                                                         |        | 
+----------------+---------------------------------------------------------+--------+ 
| 3. Full name of person(s) subject   | ISIS EP LLP                                 | 
| to the                              |                                             | 
| notification obligation: iii        |                                             | 
+-------------------------------------+---------------------------------------------+ 
| 4. Full name of shareholder(s)      | Baronsmead VCT 4 plc holds 3.12%            | 
|  (if different from 3.):iv          | Baronsmead AIM VCT plc holds 9.78% *        | 
|                                     | All other clients hold less than 3%         | 
+-------------------------------------+---------------------------------------------+ 
| 5. Date of the transaction and date | 20/05/2010                                  | 
| on                                  |                                             | 
| which the threshold is crossed or   |                                             | 
| reached: v                          |                                             | 
+-------------------------------------+---------------------------------------------+ 
| 6. Date on which issuer notified:   | 24/05/2010                                  | 
+-------------------------------------+---------------------------------------------+ 
| 7. Threshold(s) that is/are crossed | 3%                                          | 
| or                                  |                                             | 
| reached: vi, vii                    |                                             | 
+-------------------------------------+---------------------------------------------+ 
|                |                    |  |    |                            |        | 
+----------------+--------------------+--+----+----------------------------+--------+ 
 
*Baronsmead AIM VCT plc and other clients are interested in The Wood Street 
Microcap Investment Fund which holds a 0.72% interest in Electric Word plc. 
 
+--------------+-----------------+----+------+------------+----+--+----------------------+-+------+----+-----------+-------+---------------------+----+--+-------------+ 
| 8. Notified details:                                                                                                                                                 | 
+----------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| A: Voting rights attached to shares viii, ix                                                                                                                         | 
+----------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Class/type   | Situation previous                               | Resulting situation after the triggering transaction                                               | 
| of           | to the triggering                                |                                                                                                    | 
| shares       | transaction                                      |                                                                                                    | 
| if possible  |                                                  |                                                                                                    | 
| using        |                                                  |                                                                                                    | 
| the ISIN     |                                                  |                                                                                                    | 
| CODE         |                                                  |                                                                                                    | 
+              +--------------------------------------------------+----------------------------------------------------------------------------------------------------+ 
|              | Number                      | Number             | Number                 | Number                | % of  voting rights x                             | 
|              | of                          | of                 | of                     | of                    |                                                   | 
|              | Shares                      | Voting             | shares                 | voting                |                                                   | 
|              |                             | Rights             |                        | rights                |                                                   | 
+              +                             +                    +------------------------+-----------------------+---------------------------------------------------+ 
|              |                             |                    | Direct                 | Direct xi | Indirect  | Direct                           | Indirect       | 
|              |                             |                    |                        |           | xii       |                                  |                | 
+--------------+-----------------------------+--------------------+------------------------+-----------+-----------+----------------------------------+----------------+ 
|              | 6,971,992                   | 6,971,992          |                        |           |           |                                  | 3.12%          | 
|              | (2.94%)                     | (2.94%)            |                        |           | 7,396,992 |                                  |                | 
| Ord 1p       |                             |                    |                        |           |           |                                  |                | 
| GB0003083622 |                             |                    |                        |           |           |                                  |                | 
+--------------+                             +                    +                        +           +           +                                  +                + 
|              |                             |                    |                        |           |           |                                  |                | 
+--------------+-----------------------------+--------------------+------------------------+-----------+-----------+----------------------------------+----------------+ 
|                                                                                                                                                                      | 
+----------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| B: Qualifying Financial Instruments                                                                                                                                  | 
+----------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Resulting situation after the triggering transaction                                                                                                                 | 
+----------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Type of financial                   | Expiration        | Exercise/                             | Number of voting                             | % of voting         | 
| instrument                          | date xiii         | Conversion Period                     | rights that may be                           | rights              | 
|                                     |                   | xiv                                   | acquired if the                              |                     | 
|                                     |                   |                                       | instrument is                                |                     | 
|                                     |                   |                                       | exercised/                                   |                     | 
|                                     |                   |                                       | converted.                                   |                     | 
+-------------------------------------+-------------------+---------------------------------------+----------------------------------------------+---------------------+ 
|                                     |                   |                                       |                                              | Nil                 | 
+-------------------------------------+-------------------+---------------------------------------+----------------------------------------------+---------------------+ 
|                                                                                                                                                                      | 
+----------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| C: Financial Instruments with similar economic effect to Qualifying Financial Instruments xv, xvi                                                                    | 
+----------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Resulting situation after the triggering transaction                                                                                                                 | 
+----------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Type of financial              | Exercise  | Expiration      | Exercise/                 | Number of voting              | % of voting rights                        | 
| instrument                     | price     | date xvii       | Conversion                | rights instrument             | xix, xx                                   | 
|                                |           |                 | period                    | refers to                     |                                           | 
|                                |           |                 | xviii                     |                               |                                           | 
+--------------------------------+-----------+-----------------+---------------------------+-------------------------------+-------------------------------------------+ 
|                                |           |                 |                           |                               | Nominal                     | Delta       | 
|                                |           |                 |                           |                               |                             |             | 
+                                +           +                 +                           +                               +-----------------------------+-------------+ 
|                                |           |                 |                           |                               |                             |             | 
+--------------------------------+-----------+-----------------+---------------------------+-------------------------------+-----------------------------+-------------+ 
|                                                                                                                                                                      | 
+----------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Total (A+B+C)                                                                                                                                                        | 
+----------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Number of voting rights                                                                | Percentage of voting rights                                                 | 
+----------------------------------------------------------------------------------------+-----------------------------------------------------------------------------+ 
| 7,396,992                                                                              | 3.12%                                                                       | 
+----------------------------------------------------------------------------------------+-----------------------------------------------------------------------------+ 
|              |                 |    |      |            |    |  |                      | |      |    |           |       |                     |    |  |             | 
+--------------+-----------------+----+------+------------+----+--+----------------------+-+------+----+-----------+-------+---------------------+----+--+-------------+ 
 
+--------------------------------------+-----------+------------------------------+ 
| 9. Chain of controlled undertakings through which the voting rights and/or the  | 
| financial instruments are effectively held, if applicable: xxi                  | 
+---------------------------------------------------------------------------------+ 
|                                                                                 | 
| ISIS EP LLP                                                                     | 
|                                                                                 | 
| ·     Baronsmead VCT 4 plc holds 3.12%                                          | 
| ·     Baronsmead AIM VCT plc holds 9.78%                                        | 
| ·     All other clients hold less than 3%                                       | 
|                                                                                 | 
| Registered name: Chase Nominees Limited                                         | 
|                                                                                 | 
+---------------------------------------------------------------------------------+ 
|                                                                                 | 
+---------------------------------------------------------------------------------+ 
| Proxy Voting:                                                                   | 
+---------------------------------------------------------------------------------+ 
| 10. Name of the proxy holder:                    | ISIS EP LLP                  | 
+--------------------------------------------------+------------------------------+ 
| 11. Number of voting rights proxy holder will    | N/A                          | 
| cease                                            |                              | 
| to hold:                                         |                              | 
+--------------------------------------------------+------------------------------+ 
| 12. Date on which proxy holder will cease to     | N/A                          | 
| hold                                             |                              | 
| voting rights:                                   |                              | 
+--------------------------------------------------+------------------------------+ 
|                                                                                 | 
+---------------------------------------------------------------------------------+ 
| 13. Additional information:          |                                          | 
+--------------------------------------+------------------------------------------+ 
| 14. Contact name:                    | Karen Huxley                             | 
+--------------------------------------+------------------------------------------+ 
| 15. Contact telephone number:        | 020 7506 5643                            | 
+--------------------------------------+------------------------------------------+ 
|                                      |           |                              | 
+--------------------------------------+-----------+------------------------------+ 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 HOLPGUMGAUPUUMA 
 

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