RNS Number:7324F
ASOS PLC
29 November 2004


FOR RELEASE
29 November  2004



                                    ASOS plc

                    ("ASOS" or "the Company" or "the Group")

                       (Leading online fashion retailer)



            INTERIM RESULTS FOR THE SIX MONTHS TO 30 SEPTEMBER 2004


Financial Highlights


*        Group sales up 72% to #4.70m (2003: #2.74m)

*        Gross margin up to 49% (2003: 45%)

*        Group profit before interest, tax and amortisation of goodwill -
         #224,000 (2003: loss #168,000)

*        Profit before taxation #126,000 (2003: loss #283,000)

*        Earnings per share 0.18p (2003: loss per share 0.42p)

*        ASOS.com sales up 75% to #4.32m

*        Cash at bank - #1.26m


Current Trading and Prospects


*        ASOS.com sales up 81% for the period 1 April 2004 to date compared to
         the same period last year

*        419,000 registered users as at 26 November 2004 (369,000 as at 31
         August 2004)

*        Confident that the business can continue to generate substantial sales
         and profit growth


For further information:


ASOS plc

Nick Robertson, Chief Executive                            Tel: 020 7240 7070
Jon Kamaluddin, Finance Director                           Tel: 020 7240 7070


Beattie Financial

Brian Coleman-Smith / Grace Marriner                       Tel: 020 7398 3300
John Moriarty
                                                           Tel: 07971 402 224


Seymour Pierce

Mark Percy / Ewan Leggat                                   Tel: 020 7107 8000




Note to Editors:


ASOS plc is an Internet Retail and Marketing Services Group, established in June
2000 and admitted to AIM in October 2001.


Its principal business is ASOS.com, a leading online fashion and beauty
retailer.  A top five company in the UK clothing and apparel category (Source:
Hitwise), ASOS.com has over 419,000 registered users.  It offers 1300 lines
across womenswear, lingerie, menswear, jewellery, accessories, footwear, beauty
and gifting.  Its primary customers are Internet savvy 18-30 year olds.


                                    ASOS plc

                    ("ASOS" or "the Company" or "the Group")

                       (Leading online fashion retailer)


            INTERIM RESULTS FOR THE SIX MONTHS TO 30 SEPTEMBER 2004



                          Chief Executive's Statement


I am pleased to report continued strong sales growth for the Group and, as
anticipated, our first profit at the half way stage.  The Group made a profit
(before interest, tax and amortisation of goodwill) of #224,000 compared to loss
of #168,000 for the same period last year.  Turnover rose by 72% to #4.70
million compared to #2.74 million for the same period last year.  Earnings per
share are now 0.18p (2003: loss per share 0.42p).

Cash balances have grown from #1m at the March 2004 year end to #1.26m at 30
September 2004 even though we have raised stock levels from #0.52m to #1.07m.
This is due to improved supplier terms.

Sales for ASOS.com have been particularly strong and I am encouraged to see we
are again achieving over 80% growth year on year as we head towards Christmas.

Costs have risen in line with budget (+41%) as we expanded the buying team and
increased our marketing efforts. Gross margin has been maintained at the 49%-50%
level and returns of goods remain static at 18-19%.


Product Range

The last 6 months have been spent expanding our product offer and firmly
establishing ourselves as a leading on-line Fashion and Beauty retailer.  Our
plan was to treble the number of product lines from 500 to 1500 in 18 months.  I
am pleased to inform you that we are well ahead of plan and currently (as at 23
November) offer over 1300 lines across womenswear, lingerie, menswear,
jewellery, accessories, footwear, beauty and gifting.  We intend to continue
with this strategy and will look to double the product range again over the
course of the next 12 months.


Marketing & Site Traffic

Recent initiatives including deals with Egg, HSBC and Wanadoo have significantly
increased traffic to the site and new customer registrations.  In October 2004,
750,000 unique customers visited ASOS.com - up from 530,000 in March 2004.  As
at 26 November, we had 419,000 registered users, up from 369,000 at the end of
August. According to Hitwise, we are regularly the second most visited fashion
site in the UK behind Next.


Logistics

The search for a new 70,000 sq ft warehouse continues.  The move is still
scheduled for Q1/Q2 next year.  In the meantime, interim measures have been put
in place to cope with the Christmas peak.


The Market

On-line retail in the UK continues to flourish.  According to the IMRG there are
now 16m Internet shoppers in the UK with women accounting for 56% of them and
clothing is the fastest growing shopping category on the web with sales up
fivefold in three years.

A survey by ONS claim Britons are the world's second most enthusiastic users of
Internet Shopping after the Danes and are expected to spend over #3 billion
on-line this Christmas.


Entertainment Marketing

At the start of the year we committed ourselves to getting Entertainment
Marketing (UK) Limited, our product placement business, back into a positive
growth cycle.  I am pleased to report that we have started this process.  The
range of services it provides has been broadened and additional new business
resource taken on.   Early signs are encouraging.


Current Trading and Prospects

I am confident that the business can continue to generate substantial sales and
profit growth.  Our task over the coming months is to build the enduring
infrastructure that will support this growth and enable ASOS to compete at the
highest levels.


Nick Robertson
Chief Executive
29 November 2004



Unaudited Profit and Loss Account for The Six Months ended
30 September 2004

                               Unaudited         Unaudited           Unaudited
                             6 Months to       6 Months to        12 Months to
                              30 September      30 September     31 March 2004
                                    2004              2003
                                  #'000s            #'000s              #'000s

Turnover                           4,695             2,736               7,541
Cost of Sales                     (2,292)           (1,355)             (3,711)
                              ------------       -----------           ---------
Gross Profit                       2,404             1,381               3,830

Administrative Expenses           (2,179)           (1,549)             (3,208)
Amortisation of Goodwill            (114)             (114)               (228)
Impairment of Goodwill                 -                 -                   -
                              ------------       -----------           ---------

Operating Profit                     110              (282)                394

Net Interest (payable)/               
receivable                            15                (1)                  3
                              ------------       -----------           ---------
Profit/(Loss) before                 
Taxation                             126              (283)                397

Taxation                               -                 -                 270
                              ------------       -----------           ---------
Profit/(Loss) after                  126              (283)                667
Taxation                      ------------       -----------           ---------

Basic Earnings/(Loss) per           
share                               0.18p            (0.42p)             (1.02p)
Fully Diluted Earnings/            
(Loss) per share                    0.17p            (0.42p)             (1.02p)



Unaudited Consolidated Balance Sheet at 30
September 2004

                               Unaudited         Unaudited           Unaudited
                             6 Months to       6 Months to        12 Months to
                            30 September      30 September            31 March 
                                    2004              2003                2004
                                  #'000s            #'000s              #'000s

Fixed Assets

Intangible Assets                  1,363             1,591               1,477
Tangible Assets                      170               112                 116
                              ------------       -----------           ---------
                                   1,532             1,703               1,593

Current Assets

Stock                              1,068               403                 522
Debtors                              674               314                 780
Cash at bank and in hand           1,261               190               1,004
                              ------------       -----------           ---------
                                   3,002               907               2,306

Creditors: amounts falling        
due within one year               (1,742)             (980)             (1,318)
                              ------------       -----------           ---------
Net Current Assets                 1,260               (72)                988
                              ------------       -----------           ---------
Total assets less current         
liabilities                        2,792             1,631               2,581
                              ------------       -----------           ---------

Capital and Reserves

Called up share capital            2,464             2,379               2,379
Share Premium Account              2,975             2,975               2,975
Profit and Loss Account           (2,647)           (3,724)             (2,773)
                              ------------       -----------           ---------
Shareholders funds                 2,792             1,631               2,581
                              ------------       -----------           ---------





Unaudited Consolidated Summarised Cash Flow Statement for the Six Months Ended
30 September 2004

                               Unaudited         Unaudited           Unaudited
                             6 Months to       6 Months to        12 Months to
                            30 September      30 September            31 March 
                                    2004              2003                2004
                                  #'000s            #'000s              #'000s

Net cash (outflow)/inflow            
from operating activities            243               (21)                822

Net cash (outflow)/inflow
from returns on investments 
and servicing of finance              15                (1)                  3


Net cash outflow from               
investing activities                 (87)              (29)                (61)

Net cash inflow from                  
Financing                             85               216                 215
                              ------------       -----------           ---------
Increase/(Decrease) in cash          256               164                 979
                              ------------       -----------           ---------

Reconciliation of operating profit to net cash inflow from
operating activities


#'000s                         Unaudited         Unaudited           Unaudited
                             6 Months to       6 Months to        12 Months to
                            30 September      30 September            31 March 
                                    2004              2003                2004

Operating profit/(loss)              110              (283)                394

Amortisation charge                  114               114                 228

Depreciation charge                   34                30                  58

(Increase)/Decrease in stock        (546)              209                  90

(Increase)/Decrease in              
debtors                              106                22                (174)

Increase/(Decrease) in               
creditors                            424              (113)                226
                              ------------       -----------           ---------
                                     243               (21)                822
                              ------------       -----------           ---------


Notes to the Accounts


 1. The results for the six months ended 30 September 2004 have been prepared in
    accordance with applicable accounting standards and on the basis of the
    accounting policies set out in the audited accounts of the Company for the
    15 months ended 31 March 2004.


 2. The interim accounts for the six months ended 30 September 2004 are unaudited
    and do not constitute statutory accounts in accordance with section 240 of
    the Companies Act 1985. The financial information for the six months ended
    30 September 2003 and the 12 months ended 31 March 2004 has not been audited
    but has been extracted from the audited financial statements for the 15
    months ended 31 March 2004 upon which the auditors gave an unqualified
    report and which do not contain a statement under Sections 237 (2) or 237
    (3) of the Companies Act 1985. A copy of those financial statements has been
    filed with the Registrar of Companies.


 3. Basic and fully diluted loss per ordinary share has been calculated on the
    Group's profit for the period attributable to shareholders and on the
    weighted number of ordinary shares in issue : 68,903,256 ( 30 September 2003
    : 63,333,857 31 March 2004 : 66,196,857).


 4. The Interim Report will be posted to all shareholders of the Company and
    copies will be available upon application to ASOS plc, 1 Kingsway, London
    WC2B 6XD.






                      This information is provided by RNS
            The company news service from the London Stock Exchange

END
IR FEAFWMSLSEIF

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