TIDMASC

RNS Number : 0669F

ASOS PLC

24 October 2018

24 October 2018

ASOS Plc

(the "Company")

Director/PDMR Shareholding

Under the ASOS Plc Long-Term Incentive Scheme (the "ALTIS"), the senior executives (including the Executive Directors) and other ASOS employees may be annually granted awards over Ordinary Shares subject to a three-year vesting period and stretching performance conditions.

The Company announces the following transaction, in accordance with Article 19 of the EU Market Abuse Regulation:

 
 1     Details of the person discharging managerial responsibilities/person 
        closely associated 
 a)    Name                                       Nick Beighton 
      ----------------------------------------  --------------------------------------------- 
 2     Reason for the notification 
      --------------------------------------------------------------------------------------- 
 a)    Position/status                            PDMR - Chief Executive Officer 
      ----------------------------------------  --------------------------------------------- 
 b)    Initial notification                       Initial notification 
        / Amendment 
      ----------------------------------------  --------------------------------------------- 
 3     Details of the issuer, emission allowance market participant, 
        auction platform, auctioneer or auction monitor 
      --------------------------------------------------------------------------------------- 
 a)    Name                                       ASOS Plc 
      ----------------------------------------  --------------------------------------------- 
 b)    Legal Entity                               213800H8DBB8JSKDW630 
        Identifier 
      ----------------------------------------  --------------------------------------------- 
 4     Details of the transaction(s): section to be repeated 
        for (i) each type of instrument; (ii) each type of transaction; 
        (iii) each date; and (iv) each place where transactions 
        have been conducted 
      --------------------------------------------------------------------------------------- 
 a)    Description of                            Conditional shares under the ASOS Long 
        the financial                             Term Incentive Scheme ("ALTIS"), subject 
        instrument, type                          to performance conditions measured over 
        of instrument                             the period 1 September 2018 - 31 August 
                                                  2021 as below: 
                                                  30% EPS 
                                                  30% TSR 
                                                  30% Sales growth 
                                                  10% NPS (Net promoter score). 
        Identification 
        code                                      GB0030927254 
      ----------------------------------------  --------------------------------------------- 
 b)    Nature of the                             Award of conditional shares 
        transaction 
      ----------------------------------------  --------------------------------------------- 
 c)    Currency                                  GBP 
      ----------------------------------------  --------------------------------------------- 
 d)    Price(s) and                                    Price(s)               Volume(s) 
        volume(s) 
      ----------------------------------------  ---------------------  ---------------------- 
   Nil                                                                   21,027 
  -------------------------------------------------------------------  ---------------------- 
 
 e)    Aggregated information                     N/A single transaction 
        - Aggregated 
        volume 
        - Price 
        - Aggregated 
        total 
      ----------------------------------------  --------------------------------------------- 
 f)    Date of the transaction                    24 October 2018 
      ----------------------------------------  --------------------------------------------- 
 g)    Place of the                              London Stock Exchange, AIM 
        transaction 
      ----------------------------------------  --------------------------------------------- 
 
 
 ASOS Plc                                   Tel: 020 
  Nick Beighton, Chief Executive Officer     7756 1000 
  Greg Feehely, Director of Investor 
  Relations 
  Website: www.asosplc.com/investors 
 Instinctif Partners                        Tel: 020 
  Matthew Smallwood / Justine Warren         7457 2020 
  / Tom Berger 
 JPMorgan Cazenove                          Tel: 020 
  Michael Wentworth-Stanley / Caroline       7742 4000 
  Thomlinson/ Bill Hutchings 
 Numis Securities                           Tel: 020 
  Alex Ham / Luke Bordewich / Tom Ballard    7260 1000 
 

Background note

ASOS is a global fashion destination for 20-somethings, selling all the freshest styles complemented by exclusive content, making ASOS.com the hub of a thriving fashion community and giving our audience the confidence to be whoever they want to be. ASOS sells over 87,000 branded and ASOS Brand products through localised app and mobile/desktop web experiences, delivering from fulfilment centres in the UK, US and Europe. ASOS curates a mix of our in-house designed labels, ASOS DESIGN, ASOS EDITION, ASOS WHITE and ASOS 4505, with global and local brands sold through our own channels to deliver a locally relevant offer. Our ground-breaking propositions help bring our amazing products to almost every country in the world and we serve customers globally with increasingly tailored local experiences: relevant languages, payment methods and delivery and return options. You can currently shop ASOS in over 200 markets, in eight languages, using an ever greater number of different payment methods, with hundreds of local deliveries and returns options from pick up and drop off networks to Next-Day Delivery. We aim to give all our global customers a truly frictionless experience.

ASOS's websites attracted 157.2m visits during August 2018 (August 2017: 135.7m) and as at 31 August 2018 had 18.4m active customers1 (31 August 2017: 15.4m), of which 6.0m were located in the UK and 12.4m were located in international territories (31 August 2017: 5.2m in the UK and 10.2m internationally).

(1) Defined as having shopped in the last twelve months as at 31 August

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END

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October 24, 2018 08:27 ET (12:27 GMT)

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