TIDMASC

RNS Number : 7145H

ASOS PLC

02 June 2011

ASOS plc

Global Online Fashion Store

Audited Final Results for the year ended 31 March 2011

"Investing for Growth"

Summary results table

 
 GBP'000s                                       2011      2010     Change 
-------------------------------  -------------------  --------  --------- 
 Group revenues(1)                           339,691   222,999        52% 
 Retail sales                                324,100   205,491        58% 
 UK retail sales                             184,072   147,571        25% 
 International retail sales                  140,028    57,920       142% 
 Gross profit                                131,690    93,136        41% 
 Gross margin                                  38.8%     41.8%   (300bps) 
 Retail gross margin                           46.6%     45.6%     100bps 
 Profit before tax and 
  exceptional items                           28,648    20,339        41% 
 Profit before tax                            15,705    20,339      (23%) 
 Diluted underlying earnings 
  per share(2)                                 25.6p     18.7p        37% 
 Diluted earnings per share(3)                 13.7p     18.7p      (27%) 
 Net funds(4)                                  4,679    15,645      (70%) 
-------------------------------  -------------------  --------  --------- 
 

(1) Includes retail sales, postage and packaging (P&P) income and 3(rd) party revenues

(2) Underlying earnings per share has been calculated using profit after tax but before exceptional items

(3) Earnings per share has been calculated using profit after tax and exceptional items of GBP12.9m

(4) Cash and cash equivalents less bank borrowings

Highlights:

-- Retail sales up 58% (UK retail sales up 25%, International retail sales up 142%)

-- International retail sales accounted for 43% of total retail sales (2010: 28%) and over 50% during the fourth quarter

-- Profit before tax and exceptional items up 41% to GBP28.6m

-- USA, French and German websites launched

-- ASOS Marketplace and ASOS Fashion Finder websites launched

-- ASOS Mobile site and Facebook stores launched

-- New warehouse transition on track and on budget. An exceptional charge of GBP12.9m has been taken during the year to reflect the direct costs of the transition.

Nick Robertson, CEO, commented:

"I am pleased to report another successful year for ASOS, with retail sales up 58% to GBP324.1m and profit(5) up 41% to GBP28.6m.

"Our International expansion programme remains firmly on track with International retail sales up 142% on last year. During the year we launched country specific sites in the USA, France and Germany and we plan to launch three further country specific sites in the coming financial year.

"We have continued our investment programme to meet anticipated growth targets. Key to this is the ongoing transition to a new 530,000 sq ft warehouse in Barnsley, which will be fully operational by June 2011.

"We remain positive in our outlook for 2012 and are excited by the opportunities for both our UK and international businesses."

2 June 2011

(5 ) Profit before tax and exceptional items

Investor and Analyst Meeting

There will be a meeting for investors and analysts that will take place at 9.30am today 2 June 2011 in The Auditorium at J.P. Morgan Cazenove, 20 Moorgate, London, EC2R 6DA.

For further information:

 
 ASOS plc 
 Nick Robertson, Chief Executive        Tel: 020 7457 2020 (Today) 
 Nick Beighton, Finance Director        Tel: 020 7756 1017 (Thereafter) 
 Website: www.asos.com 
 
 College Hill 
 Matthew Smallwood / Justine Warren /   Tel: 020 7457 2020 
  Jamie Ramsay 
 
 JPMorgan Cazenove 
 Luke Bordewich / Gina Gibson           Tel: 020 7742 4000 
 
 Numis Securities 
 Alex Ham                               Tel: 020 7260 1000 
 
 

Background note

ASOS.com is a global online fashion and beauty retailer and offers over 50,000 branded and own label product lines across womenswear, menswear, footwear, accessories, jewellery and beauty. ASOS has websites targeting the UK, USA, France and Germany and also ships to over 190 other countries from its central distribution centre in the UK.

Aimed at fashion forward 16-34 year olds, ASOS attracts over 13 million unique visitors a month and as at 31 March 2011 had 5.3 million registered users and 3.2 million active customers from 160 countries (defined as having shopped in the last 12 months).

www.asos.com

www.us.asos.com

www.asos.de

www.asos.fr

m.asos.com

marketplace.asos.com

fashionfinder.asos.com

ASOS plc ("the Group")

Global Online Fashion Store

Final Results for the year ended 31 March 2011

Business Review

We have had another successful year, with Group revenues up 52% to GBP339.7m (2010: GBP223.0m) and profit before tax and exceptional items up 41% on prior year at GBP28.6m (2010: GBP20.3m). Profit before tax was down GBP4.6m on prior year to GBP15.7m (2010: GBP20.3m) due to exceptional warehouse transition costs of GBP12.9m incurred during the year.

Total retail sales grew 58% to GBP324.1m (2010: GBP205.5m). The key driver of growth continues to be our international business (up 142%) although UK growth remains strong with sales up 25% on last year. The international portion of our retail sales mix has continued to increase during the year and now accounts for over 50% of total retail sales. During the year we launched 3 country specific sites in the USA, France and Germany and we plan to launch another 3 during the current financial year.

Our retail gross margin improved by 100bps in the year; however, as anticipated, our overall gross margin was down 300bps to 38.8% (2010: 41.8%) as a result of our increased investment in free shipping and free returns in our key territories. Offering free delivery and returns remains one of our strategic aims over the medium term and a key differentiator of our customer offer from others in the marketplace. For the time being we will continue to use free delivery and returns in a planned and budgeted manner, but over time we aim to use it as part of the ongoing service proposition once the business' scale can support it.

We continue to migrate from being a UK based shop into a global fashion destination, by creating new ways to drive traffic and encourage customer engagement. During the year we launched ASOS Marketplace(6) and ASOS Fashion Finder(7) as well as Europe's first transactional Facebook shop. We also launched ASOS mobile, a channel which we believe will be very significant in the future, especially on the International stage.

During the year we saw the number of items available for sale to customers increase to 50,000, up from 36,000 last year. This does not include the inventory now available through ASOS Marketplace or ASOS Fashion Finder. We added some significant new brands including River Island and Barbour to the range and introduced a number of International brands from our key territories. ASOS own brand continues to grow and we introduced two new 'own label' initiatives; ASOS Reclaimed and ASOS White.

Technology remains at the forefront of what we do and we continue to invest in our underlying technology platform as well as a number of customer facing enhancements. Improvements include a new buying and merchandising system and a significantly enhanced search and recommendation solution.

We commenced the transition of our four distribution facilities in Hemel Hempstead to a single warehouse in Barnsley in March 2011. This project will allow us to meet our projected sales growth targets and is on track and budget for completion in June 2011.

(6 ) ASOS Marketplace is a platform allowing small boutiques, independent designers and ASOS customers to showcase and sell their fashion product to all ASOS visitors.

(7) ASOS Fashion Finder is a platform that enables us to present great fashion to our customer from brands that we might not necessarily sell, but which we believe our customers would appreciate.

Outlook

We remain positive about the outlook for 2012 and remain on track to deliver our ambitious plan of GBP1bn of sales by 2015.

Trading operations

It was another successful year for both our UK and International businesses. On a daily basis we are now in the top five most visited fashion retail websites on the planet and our International business accounts for over 50% of our retail sales.

Our UK website has seen visitor growth of 25% year on year, and Comscore data has shown we have continued to maintain our 2(nd) place position in the UK for traffic.

We successfully launched our USA, French and German sites in the year. The three country specific sites are performing well, with visitors, orders and average selling price significantly up year on year. Based on Comscore data we have risen in the USA to 37th at March 2011 (February 2010: 79th); France to 20th (February 2010: 41st); and Germany to 26th (February 2010: 61st).

Total Group revenue was up 52% driven by 142% growth in our International retail sales and 25% growth in our UK retail sales. Gross profit was up 41% on last year to GBP131.7m (2010: GBP93.1m). Retail margin improved as a result of improved buying terms and effective stock management. As anticipated however, our overall gross margin was lowered by our continued investment in free delivery and returns.

Revenue

 
 GBP'000s                UK             International              Group Total 
-----------------  --------                                       ------------ 
                                 USA       EU      RoW     Total 
-----------------  --------  -------  -------  -------  --------  ------------ 
 Retail sales       184,072   18,642   73,385   48,001   140,028       324,100 
 Growth                 25%     235%      86%     275%      142%           58% 
 
 Delivery 
  receipts            6,814      634    3,063    2,574     6,271        13,085 
 Growth               (33%)      70%    (10%)      98%       24%         (14%) 
 
 Third party 
  revenues            2,506        -        -        -         -         2,506 
 Growth                  9%                                                 9% 
 
 Group revenues     193,392   19,276   76,448   50,575   146,299       339,691 
 Growth                 21%     225%      78%     258%      132%           52% 
-----------------  --------  -------  -------  -------  --------  ------------ 
 

Total retail sales were up 58% on last year. The impact of our three country specific sites can be seen in the year on year sales growth of the USA, up 235%, and the EU, up 86%. The Rest of the World segment has been boosted by our strong performance in Australia, Russia and the Far East.

As expected, overall delivery receipts were down 14% on last year as we continued our investment in customer delivery and returns. In November 2010, we launched our global free shipping offer which has reduced the growth in full year international delivery receipts to 24% on last year, compared to 110% on last year in the first half of 2011.

Third party revenues, which mainly comprise advertising revenues from the website and the ASOS magazine, grew 9% in the year to GBP2.5m, despite removal of banner advertising from our website.

Trading Key Performance Indicators

Our key metrics again show strong gains. Average basket value is up by 2%, average selling price is up 7%, visits are up 59% with traffic in both the UK and all our major markets significantly ahead of prior year. The number of active customers, defined as having shopped in the last 12 months, increased by 51%. Units per basket fell during the year, a direct consequence of our investment in free delivery.

 
                                        International 
                                                                         Group 
 KPIs 2011           UK        USA         EU        RoW      Total      Total 
------------  ---------  ---------  ---------  ---------  ---------  --------- 
 Average 
 basket 
 value(1)      GBP64.21   GBP61.50   GBP74.10   GBP84.99   GBP74.91   GBP67.53 
 Growth              2%       (7%)       (7%)       (7%)       (6%)         2% 
 
 Average 
  units per 
  basket           2.41       2.36       2.92       3.49       2.98       2.58 
 Growth            (6%)      (10%)      (12%)       (8%)      (10%)       (5%) 
 Average 
 selling 
 price per 
 unit(1)       GBP26.68   GBP26.05   GBP25.38   GBP24.34   GBP25.15   GBP26.13 
 Growth              9%         3%         5%         1%         4%         7% 
 Number of 
  orders 
  ('000)          5,375        385      1,404        626      2,415      7,790 
 Growth             36%       315%       101%       351%       160%        60% 
 
 Unique 
  visitors 
  ('000) 
  (2)                                                                   13,000 
 Growth                                                                    73% 
 
 Total 
  visits 
  ('000) 
  (2)           148,507     24,847     81,580     42,570    148,997    297,504 
 Growth             25%       176%        93%       143%       117%        59% 
 
 Active 
  customers 
  ('000) 
  (3)             2,080        213        612        255      1,080      3,160 
 Growth             26%       280%        97%       254%       147%        51% 
------------  ---------  ---------  ---------  ---------  ---------  --------- 
 

(1) Including VAT

(2) During March 2011

(3) As at 31 March 2011, defined as having shopped during the last 12 months

Gross profit

The Group generated gross profit of GBP131.7m, up 41% on last year. Gross profit in the UK increased by 14% to GBP75.9m, whilst International gross profit grew by 108% to GBP55.8m.

 
                                                                         Group 
 GBP'000s            UK                 International                    Total 
------------  ---------                                              --------- 
                               USA         EU        RoW      Total 
------------  ---------  ---------  ---------  ---------  ---------  --------- 
 Gross 
  profit         75,877      6,940     29,149     19,724     55,813    131,690 
 Growth             14%       157%        66%       201%       108%        41% 
 
 Retail 
  gross 
  margin          44.6%      55.2%      47.4%      49.9%      49.3%      46.6% 
 Change         (20bps)    (90bps)     250bps   (680bps)      70bps     100bps 
 
 Gross 
  margin          39.2%      36.0%      38.1%      39.0%      38.1%      38.8% 
 Change        (220bps)   (950bps)   (280bps)   (740bps)   (450bps)   (300bps) 
------------  ---------  ---------  ---------  ---------  ---------  --------- 
 

The Group retail margin increased by 100bps to 46.6% (2010: 45.6%) as a result of improved buying and markdown management. These gains were mitigated by the underlying cost increases from labour and raw material inflation. Increased levels of promotional activity were also prevalent in the second half, particularly in the UK. Retail margin in the Rest of World declined during the year due to an increased mix of markdown purchases from countries which are counter-seasonal. In 2012, we expect to continue to offset sourcing pressures with volume leverage.

Gross margin was down 300bps in the year to 38.8% (2010: 41.8%) as a result of increased investment in the customer delivery proposition including the launch of free shipping and free returns in the USA, free returns in France and Germany, and the launch of our global free shipping offer.

ASOS Marketplace and ASOS Fashion Finder

ASOS Marketplace was launched in November 2010 and is a platform allowing small boutiques, independent designers and ASOS customers to showcase and sell their fashion product to all ASOS visitors. ASOS Fashion Finder was launched in March 2011 and is a platform that enables us to present great fashion to our customers from brands that we might not necessarily sell, but which we believe our customer will appreciate. These two initiatives are part of our strategy to be not just an online store but a global fashion destination with the aim of driving incremental traffic, and customer engagement. Both platforms are still in their infancy but are performing in line with our expectations.

Investment in our operating resources

The Group increased its investment in its operating resources and capability by 41% to GBP102.8m, excluding exceptional items. The operating leverage delivered by the Group has again strengthened the underlying operating and financial performance. The Group's operating cost ratio improved by 240 basis points from 32.7% to 30.3%. The table below details the operating costs incurred by the Group, excluding exceptional items.

 
 GBP'000s                                    2011     2010     Change 
---------------------------------------  --------  -------  --------- 
 Payroll and staff costs                   35,717   25,877        38% 
 Warehousing                               22,543   19,399        16% 
 Marketing                                 14,280    9,252        54% 
 Production                                 2,621    1,999        31% 
 Technology costs                           5,629    3,277        72% 
 Other operating costs                     17,118    9,699        76% 
 Depreciation                               4,932    3,322        48% 
---------------------------------------  --------  -------  --------- 
 Operating costs excluding exceptional 
  items                                   102,840   72,825        41% 
 % of sales                                 30.3%    32.7%   (240bps) 
---------------------------------------  --------  -------  --------- 
 

Payroll and staff costs increased by 38%, thereby delivering further operating cost improvement. The main increases in our headcount were in our international, technology and retail teams.

Warehouse costs, excluding exceptional items, were GBP22.5m, down from 8.7% of sales in 2010 to 6.6% of sales during 2011. This was delivered through the benefits of greater scale and continued productivity gains. Costs associated with the ongoing transition of our warehousing facilities to the new warehouse site have been recognised within exceptional items.

The operational cost improvements delivered during the year were partly re-invested in increased marketing expenditure both in the UK and internationally to drive higher customer awareness. We have continued to invest in our editorial resource and website look and feel to enhance the shopping experience.

Technology costs increased by 72% year on year principally due to the strategic investment in our technological platforms, including a new buying and merchandising system, international websites, and the ASOS Marketplace and ASOS Fashion Finder websites. During the year we launched ASOS mobile which we believe will be a significant proportion of our traffic and business in the near future. We also enhanced a number of key areas of the site, from site speed in our International markets to a much improved search and recommendations solution.

The increase in other operating costs during the year was driven by increased credit card handling fees resulting from the number of transactions processed and increased property rental costs and professional fees.

Group Profit

The Group generated profit before tax and exceptional items up 41% on prior year at GBP28.6m (2010: GBP20.3m).

 
 GBP'000s                                         2011        2010   Change 
------------------------------------------  ----------  ----------  ------- 
 Revenue                                       339,691     222,999      52% 
 Cost of sales                               (208,001)   (129,863) 
------------------------------------------  ----------  ----------  ------- 
 Gross profit                                  131,690      93,136      41% 
 Administrative expenses excluding 
  exceptional items                          (102,840)    (72,825) 
------------------------------------------  ----------  ----------  ------- 
 Operating profit before exceptional 
  items                                         28,850      20,311      42% 
 Share of post tax losses of joint 
  venture                                          (3)        (69) 
 Net finance income/(costs)                      (199)          97 
------------------------------------------  ----------  ----------  ------- 
 Profit before tax and exceptional 
  items                                         28,648      20,339      41% 
 Exceptional items                            (12,943)           - 
 Profit before tax                              15,705      20,339    (23%) 
 Income tax expense                            (4,856)     (5,759) 
------------------------------------------  ----------  ----------  ------- 
 Profit after tax                               10,849      14,580    (26%) 
------------------------------------------  ----------  ----------  ------- 
 Effective tax rate excluding exceptional 
  items                                          29.1%       28.3% 
------------------------------------------  ----------  ----------  ------- 
 

Exceptional items

Exceptional costs of GBP12.9m reflect the direct costs of the ongoing transition to our new warehouse. This is composed of GBP3.0m impairment of held-for-sale assets to net realisable value, which is non-cash, and further one-off costs associated with the reorganisation of distribution totalling GBP9.9m. These include dual site decollation costs, redundancy and relocation costs, staff training and other one-off costs. The cash outflow in 2011 as a result of these exceptional costs was GBP6.6m.

The main components of the exceptional charge are as follows:

 
 GBP'000s                        Total 
-----------------------------  ------- 
 Dual site decollation costs     2,088 
 Pre go-live occupancy and 
  employee costs                 7,830 
 Impairment of assets            3,025 
 Total                          12,943 
-----------------------------  ------- 
 

In the coming financial year, we expect to incur additional exceptional charges of GBP6-7m relating to dual site running, stock transfer costs, relocation and retention costs and other one-off costs.

Finance income and expense

Net finance costs were GBP199,000, compared to net finance income in the prior year of GBP97,000. The increase in finance costs is as a result of the reduction in the net cash position in the year as a result of the exceptional costs and capital expenditure relating to the new warehouse transition.

Taxation

The effective tax rate (pre exceptional items) for the Group was 29.1%, 80bps higher than last year and 110bps above the UK corporation tax rate of 28.0%. Including exceptional items the effective tax rate was 30.9% (2010: 28.3%). Our cash tax effective rate (pre exceptional items) was 12.6% due to the tax benefit related to the exercise of share options recognised in equity. Going forward, we would expect the effective rate of tax to be around 1% higher than the prevailing corporation tax rate.

Earnings per share

Basic underlying earnings per share(8) increased by 37% to 27.3p per share (2010: 20.0p), and diluted underlying earnings per share(8) increased by 37% to 25.6p per share (2010: 18.7p), reflecting the increase in profit after tax excluding exceptional items in the year.

Basic earnings per share(9) decreased by 27% to 14.6p per share (2010: 20.0p), and diluted earnings per share(9) decreased by 27% to 13.7p per share (2010: 18.7p), reflecting the exceptional costs incurred during the year offsetting the growth in underlying profit after tax.

Dividend

The Board is of the opinion that shareholder's interests are best served by continuing to reinvest the cash generated by the business to exploit the substantial growth opportunities both in the UK and Internationally. Accordingly, it has proposed not paying a dividend for 2011. This policy remains under regular review.

Statement of Financial Position

The Group has a strong financial position. Net assets increased by GBP26.6m to GBP72.1m (2010: GBP45.5m).

As at 31 March 2011, the Group has reclassified property, plant and equipment held at our Hemel warehouse to a disposal group classified as held for sale. The assets have been impaired to their net realisable value of GBP2.8m, based on an independent valuation. This impairment is included within exceptional costs.

(8) Underlying earnings per share has been calculated using profit after tax but before exceptional items.

(9) Earnings per share has been calculated using profit after tax and exceptional items.

Statement of Cash Flows

The Group cash balance was GBP4.7m at 31 March 2011, down from GBP15.6m at 31 March 2010. The summary cash flow is detailed below.

 
 GBP'000s                                                    2011      2010 
------------------------------------------------------  ---------  -------- 
 Operating profit                                          15,907    20,311 
 Exceptional items                                         12,943         - 
------------------------------------------------------  ---------  -------- 
 Operating profit before exceptional items                 28,850    20,311 
 Depreciation and amortisation                              4,932     3,322 
 Working capital                                          (7,541)   (9,470) 
 Share based payments charges                               1,165       918 
 Taxation                                                 (5,509)   (4,373) 
------------------------------------------------------  ---------  -------- 
 Cash inflow from operating profit before exceptional 
  items                                                    21,897    10,708 
 Operating cash outflow relating to exceptional items     (6,615)         - 
------------------------------------------------------  ---------  -------- 
 Cash inflow from operating profit                         15,282    10,708 
 Capital expenditure on new distribution centre          (15,058)         - 
 Other capital expenditure                               (10,685)   (8,439) 
 Payments to acquire investments in joint venture               -      (60) 
 Proceeds from issue of ordinary shares                     1,100       557 
 Purchase of own shares by Employee Benefit Trust         (1,406)     (805) 
 Net interest (paid)/received                               (199)        97 
 Total cash outflow                                      (10,966)     2,058 
------------------------------------------------------  ---------  -------- 
 

Cash inflow from operating profit increased by GBP4.6m to GBP15.3m, driven by growth in operating profit before exceptional items of GBP8.5m and a GBP1.9m lower outflow from working capital, offset by a cash outflow of GBP6.6m related to operating exceptional warehouse transition costs.

The Group continues to monitor working capital tightly. Inventories increased by 75% to GBP66.1m at year end as we increased stock levels to service future business growth. Trade payables increases have not been as marked as inventory increases due to continued efficient payment of suppliers to take advantage of early settlement discounts.

The operating cash inflow was offset by capital expenditure of GBP25.7m (GBP15.0m related to the new distribution facilities and GBP10.7m other capital expenditure).

Our investments are funded by operating cash flows, with additional short term and medium term facilities to support the working capital movement and planned capital expenditure. The Group renegotiated its financing facilities during the year and at 31 March 2011 had in place a GBP10m overdraft facility to be used for general corporate purposes including working capital and an undrawn GBP10m revolving credit facility which is available until 14 February 2013.

Fixed asset additions

 
 GBP' 000                         2011    2010 
-----------------------------  -------  ------ 
 IT                              9,726   5,470 
 Office fixtures and fit-out       977     758 
 Warehouse                      17,781   2,211 
 Total                          28,484   8,439 
-----------------------------  -------  ------ 
 

In addition to the GBP9.7m invested in our technology platform, we made fixed asset additions of GBP17.8m for the fit out of our new distribution facility in Barnsley. The new warehouse will become fully operational in June 2011 and the fixed asset additions to date give the business the operating capacity for annual sales of GBP600m.

We forecast further fixed asset additions, in relation to the new distribution facility, of GBP10m in 2012. These additional investments are dependent on future business growth and will enable the new facility to deliver annual sales processing capacity of over GBP1 billion.

Future Change in Accounting Classification

The Group is considering reclassifying its delivery costs to operating expenses as delivery investment is increasingly deployed as a marketing expenditure. Note 5 to this release provides restated numbers if we were to implement this change.

Audited Consolidated Statement of Comprehensive Income

For the year ended 31 March 2011

 
                                     31 March          31 March        31 March    31 March 
                                         2011              2011            2011        2010 
                                       Before                             After 
                                  exceptional       Exceptional     exceptional 
                                        items             items           items 
                                      GBP'000           GBP'000         GBP'000     GBP'000 
 
 Revenue                              339,691                 -         339,691     222,999 
 Cost of sales                      (208,001)                 -       (208,001)   (129,863) 
                                 ------------  ----------------  --------------  ---------- 
 
 Gross profit                         131,690                 -         131,690      93,136 
 
 Administrative expenses            (102,840)          (12,943)       (115,783)    (72,825) 
                                 ------------  ----------------  --------------  ---------- 
 
 Operating profit                      28,850          (12,943)          15,907      20,311 
 
 Share of post tax losses 
  of joint venture                        (3)                 -             (3)        (69) 
 
 Finance income                            16                 -              16          97 
 Finance expense                        (215)                 -           (215)           - 
                                 ------------  ----------------  --------------  ---------- 
 
 Profit before tax                     28,648          (12,943)          15,705      20,339 
 
 Income tax expense                   (8,337)             3,481         (4,856)     (5,759) 
 
 Profit for the year and 
  total comprehensive income 
  attributable to owners 
  of the parent                        20,311           (9,462)          10,849      14,580 
                                 ============  ================  ==============  ========== 
 
 
 
 
 Earnings per share(1) 
 
 Basic                             14.6p   20.0p 
 Diluted                           13.7p   18.7p 
                          ------  ------  ------ 
 
 Underlying earnings per 
  share(2) 
 
 Basic                     27.3p           20.0p 
 Diluted                   25.6p           18.7p 
                          ------  ------  ------ 
 

(1 ) Earnings per share is calculated in accordance with IAS 33 'Earnings per share' and includes exceptional items.

2 Underlying earnings per share excludes exceptional items.

Audited Consolidated Statement of Changes in Equity

For the year ended 31 March 2011

 
 
                            Called                               Employee 
                                up                                Benefit 
                             share     Share        Retained        Trust     Total 
                           capital   premium     earnings(1)      reserve    equity 
                           GBP'000   GBP'000         GBP'000      GBP'000   GBP'000 
 
 Balance as at 1 April 
  2009                       2,590     3,608          22,383      (2,872)    25,709 
 
 Shares allotted in 
  the year                      27       530               -            -       557 
 Purchase of shares 
  by Employee 
  Benefit Trust                  -         -               -        (805)     (805) 
 Employee share schemes          -         -           1,420          480     1,900 
 Total comprehensive 
  income                         -         -          14,580            -    14,580 
 Deferred tax on share 
  options                        -         -           2,683            -     2,683 
 Current tax on items 
  taken directly to 
  equity                         -         -             854            -       854 
 
 Balance as at 31 
  March 2010                 2,617     4,138          41,920      (3,197)    45,478 
                          ========  ========  ==============  ===========  ======== 
 
 
 
 
 Shares allotted in 
  the year                    44   1,056        -         -     1,100 
 Purchase of shares 
  by Employee 
  Benefit Trust                -       -        -   (1,406)   (1,406) 
 Employee share schemes        -       -    (163)     1,328     1,165 
 Total comprehensive 
  income                       -       -   10,849         -    10,849 
 Deferred tax on share 
  options                      -       -   10,199         -    10,199 
 Current tax on items 
  taken directly to 
  equity                       -       -    4,735         -     4,735 
 
 Balance as at 31 March 
  2011                     2,661   5,194   67,540   (3,275)    72,120 
                          ======  ======  =======  ========  ======== 
 

(1) Retained earnings includes the share-based payments reserve

Audited Consolidated Statement of Financial Position

As at 31 March 2011

 
 
                                            2011       2010 
                                         GBP'000    GBP'000 
 Non-current assets 
 Goodwill                                  1,060      1,060 
 Other intangible assets                   9,529      3,918 
 Property, plant and equipment            24,893     12,777 
 Interest in joint venture                     -        153 
 Deferred tax asset                       16,877      6,636 
                                       ---------  --------- 
                                          52,359     24,544 
                                       ---------  --------- 
 
 Current assets 
 Inventories                              66,094     37,728 
 Trade and other receivables              10,122      4,835 
 Derivative financial assets                   -         18 
 Current tax asset                         2,914          - 
 Cash and cash equivalents                 4,679     15,645 
                                       ---------  --------- 
                                          83,809     58,226 
                                       ---------  --------- 
 
 Assets of disposal group classified 
  as held for sale                         2,800          - 
                                       ---------  --------- 
 
 
 Current liabilities 
 Trade and other payables               (64,947)   (34,839) 
 Provisions                              (1,901)          - 
 Current tax liabilities                       -    (2,453) 
                                       ---------  --------- 
                                        (66,848)   (37,292) 
                                       ---------  --------- 
 
 Net current assets                       19,761     20,934 
 
 Net assets                               72,120     45,478 
                                       =========  ========= 
 
 
 Equity attributable to owners 
  of the parent 
 Called up share capital                   2,661      2,617 
 Share premium                             5,194      4,138 
 Employee Benefit Trust reserve          (3,275)    (3,197) 
 Retained earnings                        67,540     41,920 
 
 Total equity                             72,120     45,478 
                                       =========  ========= 
 

Audited Consolidated Statement of Cash Flows

For the year ended 31 March 2011

 
 
                                                           31 March   31 March 
                                                               2011       2010 
                                                            GBP'000    GBP'000 
 
 Operating profit                                            15,907     20,311 
 
 Adjusted for: 
 Operating exceptional items                                 12,943          - 
 Depreciation of property, plant 
  and equipment                                               3,290      3,103 
 Amortisation of other intangible 
  assets                                                      1,642        219 
 Increase in inventories                                   (28,366)    (9,643) 
 Increase in trade and other receivables                    (5,119)    (1,449) 
 Increase in trade and other payables                        25,944      1,622 
 Share-based payments charges                                 1,165        918 
 Income taxes paid                                          (5,509)    (4,373) 
                                                          ---------  --------- 
 Net cash generated from operating 
  activities before exceptional 
  items                                                      21,897     10,708 
 Cash outflow relating to exceptional 
  operating items                                           (6,615)          - 
                                                          ---------  --------- 
 Net cash generated from operating 
  activities                                                 15,282     10,708 
 
 Investing activities 
 Payments to acquire other intangible 
  assets                                                    (7,748)    (2,892) 
 Payments to acquire property, 
  plant and equipment                                      (17,995)    (5,547) 
 Payments to acquire investments 
  in joint venture                                                -       (60) 
 Finance income                                                  16         97 
 
 Net cash outflow used in investing 
  activities                                               (25,727)    (8,402) 
 
 Financing activities 
 Proceeds from issue of ordinary 
  shares                                                      1,100        557 
 Purchase of own shares by Employee 
  Benefit Trust                                             (1,406)      (805) 
 Finance expense                                              (215)          - 
                                                          ---------  --------- 
 
 Net cash used in financing 
  activities                                                  (521)      (248) 
 
 Net (decrease)/increase in cash 
  and cash equivalents                                     (10,966)      2,058 
                                                          =========  ========= 
 
 Opening cash and cash equivalents                           15,645     13,587 
 
 Closing cash and cash equivalents                            4,679     15,645 
                                                          =========  ========= 
 
 

Notes to the financial information

1. Preparation of the audited condensed consolidated financial information

a) Basis of preparation

Whilst the information included in this audited condensed consolidated financial information ("preliminary announcement") has been prepared in accordance with the recognition and measurement criteria of International Financial Reporting Standards ("IFRSs") as adopted for use in the European Union and as issued by the International Accounting Standards Board, this preliminary announcement does not itself contain sufficient information to comply with IFRSs.

The preliminary announcement for the 12 months to 31 March 2011 has been prepared on a consistent basis with the financial accounting policies set out in the Accounting Policies section of the ASOS Plc Annual Report and Accounts 2011.

b) Preliminary announcement

The financial information contained within this preliminary announcement for the 12 months to 31 March 2011 and 12 months to 31 March 2010 do not comprise statutory financial statements for the purpose of the Companies Act 2006, but are derived from those statements. The statutory accounts for ASOS Plc for the 12 months to 31 March 2010 have been filed with the Registrar of Companies and those for the 12 months to 31 March 2011 will be filed following the Company's annual general meeting. The auditors' reports on the accounts for the 12 months to 31 March 2011 and 12 months to 31 March 2010 were unqualified and did not include a statement under Section 498 (2) or (3) of the Companies Act 2006.

In preparing the preliminary announcement, the Directors have also made reasonable and prudent judgements and estimates and prepared the preliminary announcement on the going concern basis. The preliminary announcement and management report contained herein give a true and fair view of the assets, liabilities, financial position and profit and loss of the Group.

2. Segmental analysis

IFRS 8 'Operating Segments' requires operating segments to be determined based on the Group's internal reporting to the Chief Operating Decision Maker ("CODM"). The CODM has been determined to be the Operating Board. The Operating Board has determined that the primary segmental reporting format is geographical, based on the Group's management and internal reporting structure. The Operating Board assesses the performance of each segment based on revenue and gross profit which excludes unallocated central costs such as warehouse costs, staff costs and other administration costs.

Due to the rapid expansion of the International business during the year, the Operating Board has expanded its primary reporting segments and split the previously reported "International" segment into USA, EU and Rest of World ("RoW"). Comparative information has been restated to reflect the new reportable segments.

 
                                                 2011 
                               UK        USA         EU        RoW       Total 
                          GBP'000    GBP'000    GBP'000    GBP'000     GBP'000 
 Revenue                  193,392     19,276     76,448     50,575     339,691 
 Cost of sales          (117,515)   (12,336)   (47,299)   (30,851)   (208,001) 
                       ----------  ---------  ---------  ---------  ---------- 
 Gross profit              75,877      6,940     29,149     19,724     131,690 
 Administrative 
  expenses                                                           (102,840) 
                                                                    ---------- 
 Operating profit 
  before exceptional 
  items                                                                 28,850 
 Exceptional items                                                    (12,943) 
 Share of post tax 
  losses of joint 
  venture                                                                  (3) 
 Finance income                                                             16 
 Finance expense                                                         (215) 
                                                                    ---------- 
 Profit before tax                                                      15,705 
                                                                    ---------- 
 
                                           2010 (restated) 
                               UK        USA         EU        RoW       Total 
                          GBP'000    GBP'000    GBP'000    GBP'000     GBP'000 
 Revenue                  160,014      5,938     42,936     14,111     222,999 
 Cost of sales           (93,710)    (3,239)   (25,351)    (7,563)   (129,863) 
                       ----------  ---------  ---------  ---------  ---------- 
 Gross profit              66,304      2,699     17,585      6,548      93,136 
 Administration 
  expenses                                                            (72,825) 
                                                                    ---------- 
 Operating profit                                                       20,311 
 Share of post tax 
  losses of joint 
  venture                                                                 (69) 
 Finance income                                                             97 
                                                                    ---------- 
 Profit before tax                                                      20,339 
                                                                    ========== 
 

Due to the nature of its activities, the Group is not reliant on any individual major customers.

No analysis of the assets and liabilities of each operating segment is provided to the CODM in the monthly management accounts therefore no measure of segments assets or liabilities is disclosed in this note.

There are no significant non-current assets located outside the UK.

3. Exceptional items

During the year to March 31 2011, exceptional costs of GBP12.9 million were charged to administrative expenses to reflect the direct costs of the ongoing reorganisation of distribution following the leasing of a new distribution centre to meet the increasing capacity needs of the business.

The main components of the exceptional charge are as follows:

 
                                    2011 
                                 GBP'000 
 Dual site decollation costs       2,088 
 Pre go-live occupancy and 
  employee costs                   7,830 
 Impairment of assets              3,025 
 Total                            12,943 
                               ========= 
 

4. Earnings per share

Basic earnings per share is calculated by dividing the profit attributable to the owners of the Parent Company by the weighted average number of ordinary shares in issue during the year. Own shares held by the ASOS.com Limited Employee Benefit Trust are eliminated from the weighted average number of ordinary shares.

Diluted earnings per share amounts are calculated by dividing the profit attributable to the owners of the Parent Company by the weighted average number of ordinary shares in issue during the year, adjusted for the effects of potentially dilutive share options.

 
                                                        2011              2010 
                                                                        No. of 
                                               No. of shares            shares 
 Weighted average share capital 
 Weighted average shares in issue 
  for basic earnings per share                    74,375,042        72,956,550 
 Effect of dilutive options                        4,844,159         4,940,859 
 Weighted average shares in issue 
  for diluted earnings per share                  79,219,201        77,897,409 
                                      ======================  ================ 
 
 
                                                        2011              2010 
                                                     GBP'000           GBP'000 
 Earnings 
 Underlying earnings attributable to 
  shareholders                                        20,311            14,580 
 Exceptional items net of related taxation           (9,462)                 - 
                                            ----------------  ---------------- 
 Earnings attributable to shareholders                10,849            14,580 
                                            ================  ================ 
 
                                                        2011              2010 
                                                       pence             pence 
 Basic earnings per share 
 Underlying earnings per share (note i)                 27.3              20.0 
 Exceptional items net of taxation                    (12.7)                 - 
                                            ----------------  ---------------- 
 Earnings per share (note ii)                           14.6              20.0 
                                            ================  ================ 
 
                                                        2011              2010 
                                                       pence             pence 
 Diluted earnings per share 
 Underlying earnings per share (note i)                 25.6              18.7 
 Exceptional items net of taxation                    (11.9)                 - 
                                            ----------------  ---------------- 
 Earnings per share (note ii)                           13.7              18.7 
                                            ================  ================ 
 

i) Underlying earnings per share has been calculated using profit after tax but before exceptional items.

ii) Earnings per share has been calculated using profit after tax and exceptional items.

Under the Management Incentive Plan ("MIP"), the maximum dilution to existing shareholders will be limited to 5.8%, based on an issued share capital of 74,740,241 ordinary shares as at 29 January 2010. Assuming maximum dilution in relation to the MIP, weighted average shares in issue for diluted earnings per share as at 31 March 2011 would include an additional 3,359,215 shares.

5. Restatement for Future Changes in Accounting Classification

The Group is considering reclassifying its delivery costs to operating expenses as delivery investment is increasingly deployed as a marketing expenditure. Restated gross profit and operating expenses in 2010 and 2011 if we were to implement this change would be as follows:

 
                            2010                                2011 
-----------  ---------------------------------  ----------------------------------- 
              Reported   Adjustment   Restated   Reported    Adjustment   Restated 
-----------  ---------  -----------  ---------  ----------  -----------  ---------- 
 
 Gross 
  profit        93,136       18,060    111,196     131,690       34,959     166,649 
 Operating 
  expenses    (72,825)     (18,060)   (90,885)   (102,840)     (34,959)   (137,799) 
 Operating 
  profit*       20,311            -     20,311      28,850            -      28,850 
-----------  ---------  -----------  ---------  ----------  -----------  ---------- 
 

* Excluding exceptional items

Restated gross profit by segment would be as follows:

 
                    2010                        2011 
-------                              -------------------------- 
            H1       H2      Total      H1       H2      Total 
-------  -------  -------  --------  -------  -------  -------- 
 
 UK       35,485   42,502    77,987   42,388   48,960    91,348 
 USA       1,123    2,370     3,493    4,113    6,809    10,922 
 EU        8,873   12,282    21,155   15,344   22,517    37,861 
 RoW       2,495    6,066     8,561    8,665   17,853    26,518 
-------  -------  -------  --------  -------  -------  -------- 
 Total    47,976   63,220   111,196   70,510   96,139   166,649 
-------  -------  -------  --------  -------  -------  -------- 
 

This information is provided by RNS

The company news service from the London Stock Exchange

END

FR UARWRAAANRAR

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