ASC Asos Plc

 

TIDMASC 
 
RNS Number : 3616U 
ASOS PLC 
14 October 2010 
 

 
ASOS plc 
Leading online fashion store 
Trading Statement for the 3 months ended 30 September 2010 
 
+---------------+---------+---------+----------+---------+---------+----------+ 
|               |      Q2 |      Q2 |          |      H1 |      H1 |          | 
+---------------+---------+---------+----------+---------+---------+----------+ 
| GBP'000s      | 2010/11 | 2009/10 | Increase | 2010/11 | 2009/10 | Increase | 
|               |         |         |          |         |         |          | 
+---------------+---------+---------+----------+---------+---------+----------+ 
| Retail sales  |  69,697 |  47,456 |      47% | 131,409 |  87,657 |      50% | 
+---------------+---------+---------+----------+---------+---------+----------+ 
| -  UK sales   |  43,680 |  36,045 |      21% |  82,438 |  65,356 |      26% | 
+---------------+---------+---------+----------+---------+---------+----------+ 
| -  Total      |  26,017 |  11,411 |     128% |  48,971 |  22,301 |     120% | 
| International |         |         |          |         |         |          | 
| sales         |         |         |          |         |         |          | 
+---------------+---------+---------+----------+---------+---------+----------+ 
| -       US    |   3,752 |     955 |     293% |   6,564 |   1,896 |     246% | 
| sales         |         |         |          |         |         |          | 
+---------------+---------+---------+----------+---------+---------+----------+ 
| -       EU    |  13,880 |   8,118 |      71% |  28,056 |  16,435 |      71% | 
| sales         |         |         |          |         |         |          | 
+---------------+---------+---------+----------+---------+---------+----------+ 
| -       ROW   |   8,385 |   2,338 |     259% |  14,351 |   3,970 |     261% | 
| sales         |         |         |          |         |         |          | 
+---------------+---------+---------+----------+---------+---------+----------+ 
| Group         |  73,849 |  51,942 |      42% | 139,656 |  96,503 |      45% | 
| revenues*     |         |         |          |         |         |          | 
+---------------+---------+---------+----------+---------+---------+----------+ 
*Includes retail sales, postage and packaging (P&P) income and 3rd party 
revenues 
 
Q2 Highlights (July - September 2010) 
·      Retail sales up 47% year on year (UK +21% / International +128%) 
·      US dedicated website went live during September 2010 
·      New warehouse "fit out" on track for commissioning in Spring 2011 
 
H1 Highlights (April - September 2010) 
·      Retail sales up 50% year on year (UK +26% / International +120%) 
·      International sales mix 37% 
·      Retail gross margin ahead of prior year 
Nick Robertson, CEO, commented: 
 
"I am pleased to report continued strong sales growth, both in the UK and 
Internationally.  Our US website launched during September and we expect to be 
live with both our French and German websites by the end of October 2010. With 
retail gross margin ahead of prior year and costs tightly managed, we expect our 
full year results to be in line with market expectations." 
 
Investor and Analyst Conference call 
 
There will be a conference call for investors and analysts that will take place 
at 8.30am today.  Dial in details for the call are as follows: 
 
Dial in                     +44 (0)1452569335         PIN 15902307 
 
Interim Results 
ASOS PLC will announce its interim results for the six months ended 30 September 
2010 on Monday 8 November 2010. 
 
 
14 October 2010 
 
For further information: 
 
ASOS plc 
 
Nick Robertson, Chief Executive 
                                       Tel: 020 7756 1000 
Nick Beighton, Finance Director 
 
Website: www.asos.com 
 
College Hill 
Matthew Smallwood / Justine Warren / Jamie Ramsay 
                         Tel: 020 7457 2020 
 
JPMorgan Cazenove 
Luke Bordewich / Gina Gibson 
                                       Tel: 020 7588 2828 
 
Numis Securities 
Alex Ham 
                                                Tel: 020 7260 1000 
 
Background note 
Established in June 2000 and admitted to AIM in October 2001, ASOS.com is the 
UK's largest independent online fashion and beauty retailer and offers over 
40,000 branded and own label product lines across womenswear, menswear, 
footwear, accessories, jewellery and beauty with approximately 1,500 new product 
lines being introduced each week. 
Aimed primarily at fashion forward 16-34 year olds, ASOS.com attracts over 9 
million unique visitors a month and as at 30 September 2010 had 4.3 million 
registered users and 1.6 million active customers (defined as having shopped in 
the last 6 months). 
www.asos.com 
Appendix: Split of Retail Sales by Quarter for the Year Ended 2009/2010 
+---------------+---------+------+---------+------+---------+------+---------+------+----------+------+ 
| GBP'000s      |      Q1 | YOY% |      Q2 | YOY% |      Q3 | YOY% |      Q4 | YOY% |  2009/10 | YOY% | 
|               |         |      |         |      |         |      |         |      |          |      | 
+---------------+---------+------+---------+------+---------+------+---------+------+----------+------+ 
| UK sales      | 29,311  |  34% | 36,045  |  33% | 45,934  |  11% | 36,281  |  19% | 147,571  |  22% | 
+---------------+---------+------+---------+------+---------+------+---------+------+----------+------+ 
| International | 10,890  | 145% | 11,411  | 110% | 17,050  | 110% | 18,569  |  76% |  57,920  | 103% | 
| sales         |         |      |         |      |         |      |         |      |          |      | 
+---------------+---------+------+---------+------+---------+------+---------+------+----------+------+ 
| -       US    |     941 | 216% |     955 | 141% |   1,445 |  71% |   2,195 | 128% |    5,536 | 121% | 
| sales         |         |      |         |      |         |      |         |      |          |      | 
+---------------+---------+------+---------+------+---------+------+---------+------+----------+------+ 
| -       EU    |   8,317 | 125% |   8,118 |  96% |  12,114 |  96% |  12,087 |  45% |   40,636 |  82% | 
| sales         |         |      |         |      |         |      |         |      |          |      | 
+---------------+---------+------+---------+------+---------+------+---------+------+----------+------+ 
| -             |   1,632 | 205% |   2,338 | 189% |   3,491 | 257% |   4,287 | 203% |   11,748 | 215% | 
| ROW sales     |         |      |         |      |         |      |         |      |          |      | 
+---------------+---------+------+---------+------+---------+------+---------+------+----------+------+ 
| Total         | 40,201  |  53% | 47,456  |  45% | 62,984  |  28% | 54,850  |  34% | 205,491  |  38% | 
| retail        |         |      |         |      |         |      |         |      |          |      | 
| sales         |         |      |         |      |         |      |         |      |          |      | 
+---------------+---------+------+---------+------+---------+------+---------+------+----------+------+ 
 
Appendix: Split of Retail Sales by Quarter for H1 2010/2011 
+---------------+--------+------+--------+------+---------+------+ 
| GBP'000s      |     Q1 | YOY% |     Q2 | YOY% |      H1 | YOY% | 
|               |        |      |        |      | 2010/11 |      | 
|               |        |      |        |      |         |      | 
+---------------+--------+------+--------+------+---------+------+ 
| UK sales      | 38,758 |  32% | 43,680 |  21% |  82,438 |  26% | 
+---------------+--------+------+--------+------+---------+------+ 
| International | 22,954 | 111% | 26,017 | 128% |  48,971 | 120% | 
| sales         |        |      |        |      |         |      | 
+---------------+--------+------+--------+------+---------+------+ 
| -       US    |  2,812 | 199% |  3,752 | 293% |   6,564 | 246% | 
| sales         |        |      |        |      |         |      | 
+---------------+--------+------+--------+------+---------+------+ 
| -       EU    | 14,176 |  70% | 13,880 |  71% |  28,056 |  71% | 
| sales         |        |      |        |      |         |      | 
+---------------+--------+------+--------+------+---------+------+ 
| -             |  5,966 | 266% |  8,385 | 259% |  14,351 | 261% | 
| ROW sales     |        |      |        |      |         |      | 
+---------------+--------+------+--------+------+---------+------+ 
| Total         | 61,712 |  54% | 69,697 |  47% | 131,409 |  50% | 
| retail        |        |      |        |      |         |      | 
| sales         |        |      |        |      |         |      | 
+---------------+--------+------+--------+------+---------+------+ 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
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