TIDMASC 
 
RNS Number : 6753F 
ASOS PLC 
18 January 2010 
 

ASOS plc 
 
 
 
 
CHRISTMAS TRADING STATEMENT 
 
 
Leading online fashion store 
 
 
· Sales +30% year on year for the 5 weeks to 3 January 2010 
· Gross margin up 80bps for the 5 weeks to 3 January 2010 
· Sales +38% year on year for the 42 weeks to 17 January 2010 (UK +25% / 
International +102%) 
· 1.5 million active customers as at 17 January 2010 (+25% on prior year) 
· Trading in line with board expectations 
 
 
Nick Robertson, Chief Executive of ASOS, said: 
"I am pleased to report another excellent Christmas for ASOS. Sales and margin 
were both strong and we exited the Christmas period with a clean stock position. 
 We continue to trade in line with the board's expectation and remain confident 
for the outcome for the full year." 
 
 
18 January 2010 
For further information: 
 
 
+---------------------------------------------+-----------------------------------+ 
| ASOS plc                                    | 0207 756 1000                     | 
+---------------------------------------------+-----------------------------------+ 
| Nick Robertson, Chief Executive             |                                   | 
+---------------------------------------------+-----------------------------------+ 
| Nick Beighton, Finance Director             |                                   | 
+---------------------------------------------+-----------------------------------+ 
| Website: www.asos.com                       |                                   | 
+---------------------------------------------+-----------------------------------+ 
|                                             |                                   | 
+---------------------------------------------+-----------------------------------+ 
| College Hill                                | 020 7457 2020                     | 
+---------------------------------------------+-----------------------------------+ 
| Matthew Smallwood                           |                                   | 
+---------------------------------------------+-----------------------------------+ 
| Justine Warren                              |                                   | 
+---------------------------------------------+-----------------------------------+ 
| Jamie Ramsay                                |                                   | 
+---------------------------------------------+-----------------------------------+ 
|                                             |                                   | 
+---------------------------------------------+-----------------------------------+ 
| JPMorgan Cazenove                           | 020 7588 2828                     | 
+---------------------------------------------+-----------------------------------+ 
| Luke Bordewich                              |                                   | 
+---------------------------------------------+-----------------------------------+ 
| Gina Gibson                                 |                                   | 
+---------------------------------------------+-----------------------------------+ 
|                                             |                                   | 
+---------------------------------------------+-----------------------------------+ 
| Numis Securities                            | 020 7260 1000                     | 
+---------------------------------------------+-----------------------------------+ 
| Alex Ham                                    |                                   | 
+---------------------------------------------+-----------------------------------+ 
|                                             |                                   | 
+---------------------------------------------+-----------------------------------+ 
Background note 
Established in June 2000 and admitted to AIM in October 2001, ASOS.com is the 
UK's largest independent online fashion and beauty retailer and offers over 
35,000 branded and own label product lines across womenswear, menswear, 
footwear, accessories, jewellery and beauty with approximately 1,500 new product 
lines being introduced each week. 
Aimed primarily at fashion forward 16-34 year olds, ASOS.com attracts over 6.9 
million unique visitors a month and as at 17 January 2010 had 2.9 million 
registered users and 1.5 million active customers (defined as having shopped in 
the last 6 months). www.asos.com 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
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