TIDMASC 
 
RNS Number : 8953Z 
ASOS PLC 
30 September 2009 
 

FOR RELEASE 
7.00 AM 
30 September 2009 
ASOS plc 
("ASOS") 
UK's leading online fashion store 
 
 
AGM Statement 
and 
Trading Update 
  *  ASOS sales up 47% for the 6 months to 30 September 2009 
  *  International sales up 110% for the 6 months to 30 September 2009 
  *  1.2m active customers at 30 September 2009 compared to 890,000 at 28 September 
  2008 
  *  Trading in line with expectations 
  *  View the outlook for the full year with confidence 
 
Lord Waheed Alli, the Chairman, will make the following comments on current 
trading at the Annual General Meeting to be held at 11.00 am today at JPMorgan 
Cazenove, 20 Moorgate, London, EC2R 6DA. 
"I am pleased to report another strong first half performance for ASOS. Sales 
for the 6 months to 30 September are 47% ahead of the comparable period last 
year with International sales increasing by over 110%, representing around 25% 
of total sales for the period. 
The results to date are in line with management's expectations. We expect the 
first half outcome to be marginally ahead of the prior year and continue to view 
the outlook for the full year with confidence. 
As at 30 September 2009, ASOS has 1.2m active customers, up from 890,000 at the 
same point last year. 
Highlights from the period include; the introduction of Gap and Mango, the 
launch of Menswear into our Outlet offer and the introduction of 'free returns' 
for all our UK customers.  Additionally, we added a further 56 countries to our 
International shipping list taking the total to 114 compared to 58 at the time 
we issued our full year results.  We also enhanced our delivery options for 
International customers, introducing fixed rate and express shipping options." 
 
 
A further trading update will be provided at the time of the interim results for 
the six months ended 30 September 2009, which will be released on 16 November 
2009. 
 
For further information: 
ASOS plc 
Nick Robertson, Chief Executive 
                                                      Tel: 0207 756 1000 
Nick Beighton, Finance Director 
Website: www.asosplc.com 
Cubitt Consulting 
Brian Coleman-Smith / Nicola Krafft 
                                                  Tel: 020 7367 5100 
JPMorgan Cazenove 
Luke Bordewich / Gina Gibson 
                                                       Tel: 020 7588 2828 
Numis Securities 
Alex Ham / Mark Lander Tel: 020 7260 1000 
 
 
Background note 
ASOS is rapidly becoming the market leader in the UK online fashion world. The 
business continues to generate profitable growth despite continued investment in 
operational resources and enjoys strong and increasing barriers to entry. 
Established in June 2000 and admitted to AIM in October 2001, ASOS is the UK's 
largest independent online fashion and beauty retailer and offers over 25,000 
branded and own label product lines across womenswear, menswear, footwear, 
accessories, jewellery and beauty with approximately 1,000 new product lines 
being introduced each week. 
Aimed primarily at fashion forward 16-34 year olds, ASOS attracts over 5.6 
million unique visitors a month and, as at 30 September 2009, had 2.7 million 
registered users and 1.2 million active customers (defined as having shopped in 
the last 6 months). www.asos.com 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 AGMUKVVRKBRKUAR 
 

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