TIDMASC 
 
RNS Number : 6371U 
ASOS PLC 
29 June 2009 
 
FOR RELEASE 
7.00 AM 
29 June 2009 
ASOS plc ("Group" or "ASOS") 
UK's leading online fashion store 
Final Results for the year ended 31 March 2009 
Summary results 
+----------------------------+---------------+----------------+--------------------+ 
| GBP'000s                   |       2008/09 |        2007/08 |           Increase | 
+----------------------------+---------------+----------------+--------------------+ 
| Group revenues             |       165,395 |         81,044 |               104% | 
+----------------------------+---------------+----------------+--------------------+ 
| Gross profit               |        71,699 |         37,284 |                92% | 
+----------------------------+---------------+----------------+--------------------+ 
| Operating profit*          |        13,935 |          6,962 |               100% | 
+----------------------------+---------------+----------------+--------------------+ 
| Profit before tax*         |        14,125 |          7,311 |                93% | 
+----------------------------+---------------+----------------+--------------------+ 
| Earnings per share* (fully |         12.8p |           6.6p |                94% | 
| diluted)                   |               |                |                    | 
+----------------------------+---------------+----------------+--------------------+ 
| Net cash                   |        13,587 |         10,369 |                31% | 
+----------------------------+---------------+----------------+--------------------+ 
*2007/08 included a warehouse provision of GBP934,000 
Key business highlights: 
  *  Record sales, profits and earnings per share 
  *  Successful launch of ASOS Outlet, Designer Brands at ASOS and Little ASOS 
  *  Significant own-label expansion and launch of ASOS Maternity and ASOS Black 
  *  Number of active customers up 68% year on year to 1.2 million at the end of May 
  2009 
  *  International sales up 303% to GBP32.2m 
 
 
 
Current trading and outlook: 
  *  The online retail market continues to outperform the overall retail market 
  *  Positive start to current year with sales for the 13 weeks to 26 June 2009 +52% 
  year on year 
  *  Significant opportunity for international expansion 
  *  Board confident of another year of strong growth 
 
 
 
 
For further information: 
ASOS plc 
Nick Robertson, Chief Executive      Tel: 0207 756 1000 
Nick Beighton, Finance Director 
Website: www.asos.com 
Cubitt Consulting 
Brian Coleman-Smith / Nicola Krafft      Tel: 020 7367 5100 
JPMorgan Cazenove 
Luke Bordewich / Gina Gibson      Tel: 020 7588 2828 
Numis Securities 
Alex Ham / Mark LanderTel: 020 7260 1000 
 
 
Background note 
ASOS is rapidly becoming the market leader in the UK online fashion world. The 
business continues to generate profitable growth despite continued investment in 
operational resources and enjoys strong and increasing barriers to entry. 
Established in June 2000 and admitted to AIM in October 2001, ASOS is the UK's 
largest independent online fashion and beauty retailer and offers over 24,700 
branded and own label product lines across womenswear, menswear, footwear, 
accessories, jewellery and beauty with approximately 1000 new product lines 
being introduced each week. 
Aimed primarily at fashion forward 16-34 year olds, ASOS attracts over 5.4 
million unique visitors a month and as at 31 May 2009 had 2.4 million registered 
users and 1.2 million active customers (defined as having shopped in the last 6 
months). www.asos.com 
 
ASOS plc ("Group" or "ASOS") 
UK's leading online fashion store 
Final Results for the year ended 31 March 2009 
Chairman's statement 
It gives me great pleasure to present another outstanding set of results for 
ASOS plc.  Against the worst economic climate for retailers in recent memory, 
the Group has produced top line growth of over 100%, has again increased its 
market share and has delivered outstanding profit growth. 
It highlights the strength of the internet as a retail channel and its potential 
position in the retail landscape of the future. 
The outlook for 2009/10 remains uncertain. Whilst some indicators are showing 
positive signs, the effect of unemployment, job security and consumer debt has 
yet to be fully felt. Therefore, we have been more conservative in our planning 
for the 2009/10 financial year. 
That said, the future of online clothing retail remains bright, with the 
internet set to take an ever increasing share of the clothing market.  ASOS is 
ideally positioned to continue to exploit this, both in the UK and 
increasingly internationally, and we remain confident that this will be another 
year of strong growth. 
Management incentive plan 
During the 2009/10 financial year, the Remuneration Committee of ASOS will be 
implementing a new management incentive plan for Executive Directors and 
selected other key employees of the Group. 
 
 
The purpose of the plan is to incentivise and reward the management of ASOS for 
superior performance through the achievement of challenging Earnings per Share 
("EPS") growth targets and to align the interests of management with those of 
shareholders through a demanding Total Shareholder Return ("TSR") condition. 
Both the EPS and TSR conditions will have to be met for awards to vest. 
 
 
Dividend 
Sustaining the levels of growth delivered to date has required and will continue 
to require significant capital investment in the Group. The Board believes it is 
in the best interests of shareholders to continue to exploit the significant 
growth opportunities available to the business and consequently, does not 
propose paying a dividend this year. This policy remains under constant review. 
People 
On behalf of the Board I would like to welcome our new employees who joined us 
during the year and to thank the team for their outstanding contribution to the 
ongoing success of ASOS.  During the year ASOS won 17 industry and consumer 
awards, an achievement of which they can all be very proud. 
I would also like to welcome Nick Beighton, who joined us from Luminar Group 
Holdings plc, as Finance Director and Company Secretary and wish Jon Kamaluddin 
all the best in his new role as International Director. 
 
 
 
 
 
 
 
 
Lord Alli 
Chairman 
 
 
 
 
Chief Executive's statement 
Business review 
I am pleased to report another exceptional year for ASOS.  Despite the 
challenging economic conditions, sales grew by 104% to GBP165.4m and profit 
before tax increased by 93% to GBP14.1m. 
We continued our programme of investment throughout the year, delivering a 
number of product initiatives whilst building our team and infrastructure to 
support these superior levels of growth.  The continued popularity of internet 
shopping provided a strong back-drop and, with the weakness in Sterling, our 
international sales took a significant step-up. 
This year has started positively, with sales for the 13 weeks to 26 June 52% 
ahead of the same period last year. This compares to an increase of 95% for the 
same period last year. Clearly we are facing much tougher comparables, and there 
is now some evidence to suggest that the rate of growth in online sales has 
begun to moderate. In May 2009, the Interactive Media in Retail Group (IMRG) 
reported an 8% year on year growth in clothing sales, the lowest year on year 
increase since the index was launched nine years ago. 
That said, according to a report by Verdict the percentage of clothing bought on 
line is expected to double in the next 3 to 4 years, from 5.7% at the end of 
2008 to over 11% by 2013.  At ASOS, we remain committed to winning the online 
fashion race. According to Hitwise, ASOS remains the second most visited apparel 
and accessories site on the internet in the UK and in May 2009, we became a top 
10 UK e-commerce site for the first time, coming in 10th place, a rise of eight 
places on the year. We will continue our programme of investment, albeit at more 
conservative levels in the short term, in order to exploit the opportunities 
that exist both in the UK and internationally. 
+--------------------------------------------------+----------+---------+------------+ 
| KEY PERFORMANCE INDICATORS                       |  2008/09 | 2007/08 |   Increase | 
+--------------------------------------------------+----------+---------+------------+ 
| Sales (GBP'000)                                  |  165,395 |  81,044 |       104% | 
+--------------------------------------------------+----------+---------+------------+ 
| Retail margin (excludes 3rd party revenues and   |    46.3% |   47.6% |          ? | 
| delivery)                                        |          |         |            | 
+--------------------------------------------------+----------+---------+------------+ 
| Average basket value (GBP, inc. VAT)             |     59.5 |    53.0 |        12% | 
+--------------------------------------------------+----------+---------+------------+ 
| Average units per basket                         |     2.58 |    2.54 |          ? | 
+--------------------------------------------------+----------+---------+------------+ 
| Average selling price per unit (GBP, inc. VAT)   |    23.09 |   20.89 |        11% | 
+--------------------------------------------------+----------+---------+------------+ 
| Returns % to sales (by value)                    |    26.0% |   26.1% |          ? | 
+--------------------------------------------------+----------+---------+------------+ 
| % International sales                            |    19.5% |   10.0% |          ? | 
+--------------------------------------------------+----------+---------+------------+ 
| Number of orders ('000)                          |    3,979 |   2,235 |        78% | 
+--------------------------------------------------+----------+---------+------------+ 
 
 
International 
Our international business has grown strongly over the year and now represents 
19% of our sales, up from 10% in 2007/08. Sterling's weakness, particularly 
against the US Dollar and the Euro, has assisted with this growth as has an 
increase in marketing activity in Northern Europe and the US. During the year we 
increased the number of countries that we ship to from 34 to 58. Our top five 
performing countries outside the UK were Ireland, Denmark, Sweden, France and 
the US. 
 
 
The Board believes that international expansion represents the largest growth 
opportunity open to ASOS. Accordingly, Jon Kamaluddin was appointed 
International Director in April 2009. Jon is responsible for developing and 
implementing our international strategy. 
 
 
We will continue to add to the number of countries that we ship to, we will 
introduce flat rate shipping charges and we will increase our digital marketing 
activity. Ultimately we will introduce stand alone, country specific, ASOS 
sites. 
 
 
During the first phase of our international expansion all orders will be 
fulfilled from our UK warehouse. This will enable us to offer the full ASOS 
range of over 20,000 lines without introducing significant additional stock 
risk. This approach allows us to build scale in each local market ahead of 
significant infrastructure investment. 
 
Delivering incredible choice 
During the year, our product ranges grew by 157%, resulting in 21,300 options on 
site at the end of March 2009 (up from 8,300 at the end of March 2008). As at 20 
June 2009, there were 24,700 options on the ASOS website, up from 12,260 a year 
prior. We anticipate that we will extend this to approximately 30,000 options 
for the Autumn / Winter season. 
In September 2008 we launched ASOS Outlet, a dedicated shop within ASOS selling 
separately sourced, last season's brands at up to 70% off. In February 2009, we 
launched Designer Brands at ASOS and Little ASOS (Childrenswear). Our own label 
ranges were also extended with the introduction of Maternity and ASOS Black, a 
premium range. We plan to launch an own label childrenswear range and an 
own-label plus size range later in the year. 
We welcomed a number of new brands to the site including G-Star, Reiss, 
Warehouse and Polo Ralph Lauren and we look forward to introducing both Gap and 
Mango in August 2009. This takes the total number of brands now represented on 
ASOS to 820 compared to 600 12 months ago. 
Delivering uncompromising presentation 
The website received a complete overhaul in March 2009 and we introduced a 
number of new navigation features to enable quick and easy browsing of the 
extended product ranges. We also introduced a 360 degree view of all shoes and 
accessories and we introduced catwalk for menswear and for ASOS Outlet. 
Our 20 biggest brands are now represented by a 'shop in shop' providing a rich 
brand experience for our customers and a unique distribution platform for our 
brand partners. 
Delivering impeccable service 
Following considerable investment in new warehouse and carrier management 
systems, we will shortly be introducing a number of new service propositions. 
Our next day delivery service will be extended allowing customers to place 
orders up to 6.00pm. This includes a Saturday delivery for orders placed on a 
Friday. We will also be introducing a super saver option and premium 'same day' 
service within London. Today, approximately 85% of our orders are trackable. 
Community and Social media 
In 2008 we joined the conversation with customers through various social media, 
starting official ASOS pages on Facebook, MySpace and Bebo. On Twitter, our 
approach was slightly different: in addition to officially providing real time 
News & Offers, Customer Care and Service Updates there are 55 members of the 
ASOS team across various departments actively talking to customers. This more 
immediate and personal approach is resonating with our customers and we now have 
the largest Twitter following of all UK retailers. We have also introduced ASOS 
Life, which allows customers to talk to each other and key people within ASOS. 
Investing in infrastructure 
Over the past year, we have invested in systems to support our back office 
operations of buying, merchandising and fulfilment, recently installing a new 
warehouse management system at our Hemel Hempstead warehouse. This system will 
support our increasing range size, international expansion, as well as our 
demands for advanced delivery and returns options. 
During the next 12 months we plan to continue our investment in systems 
(focusing on merchandise management and stock planning) and will further develop 
our website systems in preparation for our international expansion. 
Subject to further investment in storage and handling equipment, our site in 
Hemel Hempstead is capable of supporting annual sales of approximately GBP350m. 
 
 
Third Party revenues 
We have strengthened the team responsible for deriving revenue from advertising 
banners, inserts, list sales and display advertising in our magazine. 
Consequently, after what was a somewhat disappointing year in this area, we 
expect third party revenues to grow in the coming year. 
Summary and outlook 
We are firmly established as the UK's premier online fashion business and I 
remain positive about the outlook for ASOS. First quarter sales are growing at 
52%, an exceptional performance, given the current economic climate. It is clear 
that the structural shift to online continues and I believe that ASOS is ideally 
placed to exploit it. Moreover, international expansion is a key opportunity for 
ASOS and I expect our international business to grow substantially in the years 
to come. 
With three-quarters of the financial year to go, including the key Christmas 
period, it is too early to assess whether our current performance will continue 
for the full year. That said, I believe ASOS can look forward to another year of 
strong progress and development. 
 
 
 
 
 
 
Nick Robertson 
Chief Executive 
 
Finance Director's Review 
The year ending March 2009 was another excellent year for ASOS with sales more 
than doubling and pre-tax profit increasing to GBP14.1 million, up 93% from 
GBP7.3 million in the financial year 2007/08. 
Revenues 
An analysis of our revenues is shown below: 
+--------------------+--------------------+--------------------+--------------------+ 
| GBP'000s           |           2008/09  |           2007/08  |          Increase  | 
+--------------------+--------------------+--------------------+--------------------+ 
| Retail sales       |            149,343 |             71,685 |               108% | 
+--------------------+--------------------+--------------------+--------------------+ 
| Delivery receipts  |             15,084 |              8,117 |                86% | 
+--------------------+--------------------+--------------------+--------------------+ 
| Third party        |                968 |              1,242 |               -22% | 
| revenues*          |                    |                    |                    | 
+--------------------+--------------------+--------------------+--------------------+ 
| Group revenues     |            165,395 |             81,044 |               104% | 
+--------------------+--------------------+--------------------+--------------------+ 
*Advertising revenues 
Strong retail sales, up 108%, were driven by a combination of higher customer 
traffic, enhanced product choice and compelling customer promotions. The sales 
growth rates were evenly split over the year. Delivery receipts increased less 
strongly than retail sales, as we offered a range of delivery incentives over 
the Christmas trading period. 
We saw a disappointing performance in third party revenues, which declined 22% 
over the year. This area of our business has now been strengthened significantly 
to address this performance going forward. 
Segmental analysis of revenues: 
+--------------------+--------------------+--------------------+--------------------+ 
| GBP'000s           |           2008/09  |           2007/08  |          Increase  | 
+--------------------+--------------------+--------------------+--------------------+ 
| UK                 |            133,165 |             73,044 |                82% | 
+--------------------+--------------------+--------------------+--------------------+ 
| International      |             32,230 |              8,000 |               303% | 
+--------------------+--------------------+--------------------+--------------------+ 
| Group revenues     |            165,395 |             81,044 |               104% | 
+--------------------+--------------------+--------------------+--------------------+ 
 
 
Our revenues from international territories have grown by 303% over the last 
year, assisted by a weaker Sterling against the Euro and US Dollar. The largest 
sales territories outside the UK are Ireland, Denmark, Sweden, France and the 
US. 
Gross profit 
Our gross profit increased 92% on the prior year, and the Group gross margin 
achieved was 43.3% (2007/8: 46.0%). The enhanced branded mix and promotional 
investment drove a 130 basis point dilution in the retail margin. Additionally 
we offered our customers several free delivery periods over the Christmas 
trading period, which, although offering better value for our customers and 
incremental cash, diluted our percentage gross margin. This movement accounted 
for most of the decline in the Group gross margin. 
During 2009/10 we expect a further easing of the Group gross margin as a result 
of a continued increase in the mix of branded versus own label products and 
increased sourcing costs resulting from adverse foreign currency movements. 
 
Operating costs 
Operating costs increased by 91% to GBP57.8m: 
+------------------------+------------------+------------------+--------------------+ 
| GBP'000s               |         2008/09  |         2007/08  |          Increase  | 
+------------------------+------------------+------------------+--------------------+ 
| Payroll and staff      |          22,298  |          10,279  |              117%  | 
| costs                  |                  |                  |                    | 
+------------------------+------------------+------------------+--------------------+ 
| Warehousing            |          15,566  |           9,992  |               56%  | 
+------------------------+------------------+------------------+--------------------+ 
| Marketing              |           6,430  |           4,226  |               52%  | 
+------------------------+------------------+------------------+--------------------+ 
| Production             |           1,764  |             891  |               98%  | 
+------------------------+------------------+------------------+--------------------+ 
| Other operating costs  |           9,856  |           3,954  |              149%  | 
+------------------------+------------------+------------------+--------------------+ 
| Depreciation           |           1,850  |             980  |               89%  | 
+------------------------+------------------+------------------+--------------------+ 
| Operating costs        |          57,764  |          30,322  |               91%  | 
+------------------------+------------------+------------------+--------------------+ 
| % of sales             |           34.9%  |           37.4%  |            -250bps | 
+------------------------+------------------+------------------+--------------------+ 
During the year, we invested again in recruiting people across the Group 
(including a significant strengthening of senior management), resulting in a 
117% increase in payroll and staff costs. Our headcount at the end of the year 
(excluding the logistics team which is outsourced) amounted to 441 people, up 
from 222 at the end of the last financial year. 
Warehouse costs rose by 56% to GBP 15.6m, but delivered greater productivity 
year on year. This operating cost ratio reduced from 11.1% last year (excluding 
the warehouse provision) to 9.4% in 2008/09. 
Marketing costs increased by 52% to GBP6.4m. These costs include the ASOS 
magazine production, direct marketing, creative and PR costs. The largest 
element of this expenditure relates to the production of the magazine. Cost 
growth is this area was substantially lower than sales growth due to the timing 
of the Easter edition and a more targeted mailing approach during the financial 
year. 
Production costs were previously included in marketing costs and have been split 
out separately for this financial year. The costs relate to preparing, 
photographing, editing and placing product images on the website. 
As a result of the significant increase in the number of lines introduced to our 
website, production costs increased 98% to GBP 1.8m. 
Other costs include the head office running costs, IT infrastructure and legal 
and professional fees. During the course of the year there were a number of 
investment step changes that have precipitated a higher running cost 
particularly in improving the system infrastructure and software. The high 
growth rates experienced in the overseas territories has led to a number of 
one-off costs relating to managing the legal and fiscal environment. 
A key element of our financial strategy for the 2009/10 financial year will be 
to maximise the efficiency from our operational resources invested in the 
business while continuing to invest in supporting growth where necessary. 
Operating profit 
Operating profit for the financial year 2008/09 increased by 100% to GBP13.9m. 
The operating margin weakened slightly from 8.6% in 2007/08 to 8.4% in 2008/09. 
The 270 basis points gross margin decline was therefore largely offset by an 
improvement in operating cost ratios. 
Finance income 
While our cash balance increased during the financial year by GBP3.2m, 
the financial income derived from these balances declined from GBP0.35m in 
2007/08 to GBP0.27m in 2008/09 as a result of lower interest rates. 
 
Interest in joint venture 
In September 2008, we acquired a 50% stake in a business called Crooked Tongues 
Ltd. for a nominal sum. Our share of losses for the first six months of this 
start-up entity was GBP78,000. The business website, www.crookedtongues.com, is 
a leading authority in trainers and sneakers. This investment allows us to 
participate in sales from an additional customer segment. 
Taxation 
The effective tax rate for the group was 29.1%, 110 basis points above the UK 
corporation tax rate of 28.0%. Going forward, we expect the effective rate of 
tax to be maintained around 1% ahead of the statutory rate. 
Earnings per share 
Fully diluted earnings per share grew by 94%. 
Capital expenditure 
Capital expenditure during the year amounted to GBP 8.2m against GBP 4.7m in the 
prior year: 
+---------------------------+---------------------------+---------------------------+ 
| GBP'000                   |                   2008/09 |                   2007/08 | 
+---------------------------+---------------------------+---------------------------+ 
| IT                        |                     4,781 |                       944 | 
+---------------------------+---------------------------+---------------------------+ 
| Warehouse                 |                     2,749 |                     2,942 | 
+---------------------------+---------------------------+---------------------------+ 
| Office fixtures and       |                       670 |                       854 | 
| fit-out                   |                           |                           | 
+---------------------------+---------------------------+---------------------------+ 
| Total                     |                     8,200 |                     4,740 | 
+---------------------------+---------------------------+---------------------------+ 
 
 
During the year we commenced our IT strategy of migrating to tier 1 system and 
software solutions. Our capital expenditure was directed towards delivering an 
improved warehouse management system, more robust data centre and better 
management information systems. 
We anticipate that our capital expenditure in the 2009/10 financial year will be 
approximately GBP11m and will be deployed in a similar profile to the 2008/09 
financial year spend. 
Cash flow and net cash 
The Group ended the financial year with a net cash position of GBP13.6m, up from 
GBP10.4m at the end of March 2008. Major sources of cash inflow consisted of 
GBP15.8m of EBITDA, trade payables of GBP10.6m and other creditors of GBP4.2m. 
During the year, the Group spent GBP1.9m funding the employee benefit trust 
(EBT). Share options under the Group's share option schemes were exercised 
during the period, raising GBP0.3m. 
All of the Group's investments continue to be funded from operating cash flow. 
Surplus funds are invested in short-term deposits with the objective of 
maximising fixed interest rate returns whilst providing the flexibility to fund 
ongoing operations. It is not the Group's policy to engage in speculative 
activity or to use complex financial instruments. 
 
 
 
 
 
 
Nick Beighton 
Finance Director 
 
 
                         ASOS PLC 
CONSOLIDATED INCOME STATEMENT 
for the year ended 31 MARCH 
_______________________________________________________________________________ 
_______ 
 
 
 
 
 
+-----------------------------------------+----+------+-------------+------------+------------+ 
|                                         |    |      |             |            | 
+-----------------------------------------+----+------+-------------+------------+ 
|                                         |    |      |    31 March |   31 March | 
+-----------------------------------------+----+------+-------------+------------+ 
|                                         |    |      |        2009 |       2008 | 
+-----------------------------------------+----+------+-------------+------------+ 
|                                         |    |      |     GBP'000 |    GBP'000 | 
+-----------------------------------------+----+------+-------------+------------+ 
|                                         |    |      |             |            | 
+-----------------------------------------+----+------+-------------+------------+ 
| Revenue                                 |    |      |     165,395 |     81,044 | 
+-----------------------------------------+----+------+-------------+------------+ 
| Cost of sales                           |    |      |    (93,696) |   (43,760) | 
+-----------------------------------------+----+------+-------------+------------+ 
|                                         |    |      |             |            | 
+-----------------------------------------+----+------+-------------+------------+ 
| Gross profit                            |    |      |      71,699 |     37,284 | 
+-----------------------------------------+----+------+-------------+------------+ 
|                                         |    |      |             |            | 
+-----------------------------------------+----+------+-------------+------------+ 
| Administrative expenses                 |    |      |    (57,764) |   (30,322) | 
+-----------------------------------------+----+------+-------------+------------+ 
|                                         |    |      |             |            | 
+-----------------------------------------+----+------+-------------+------------+ 
| Operating profit                        |    |      |      13,935 |      6,962 | 
+-----------------------------------------+----+------+-------------+------------+ 
|                                         |    |      |             |            | 
+-----------------------------------------+----+------+-------------+------------+ 
| Share of post tax losses of joint       |    |      |        (78) |          - | 
| venture                                 |    |      |             |            | 
+-----------------------------------------+----+------+-------------+------------+ 
|                                         |    |      |             |            | 
+-----------------------------------------+----+------+-------------+------------+ 
| Finance income                          |    |      |         268 |        349 | 
+-----------------------------------------+----+------+-------------+------------+ 
|                                         |    |      |             |            | 
+-----------------------------------------+----+------+-------------+------------+ 
| Profit before tax                       |    |      |      14,125 |      7,311 | 
+-----------------------------------------+----+------+-------------+------------+ 
|                                         |    |      |             |            | 
+-----------------------------------------+----+------+-------------+------------+ 
| Income tax expense                      |    |      |     (4,116) |    (2,258) | 
+-----------------------------------------+----+------+-------------+------------+ 
|                                         |    |      |             |            | 
+-----------------------------------------+----+------+-------------+------------+ 
| Profit for the year from continuing     |    |      |      10,009 |      5,053 | 
| operations                              |    |      |             |            | 
+-----------------------------------------+----+------+-------------+------------+ 
|                                              |      |             |            |            | 
+----------------------------------------------+------+-------------+------------+------------+ 
| Profit for the year                     |    |      |      10,009 |      5,053 | 
+-----------------------------------------+----+------+-------------+------------+ 
|                                         |    |      |             |            | 
+-----------------------------------------+----+------+-------------+------------+ 
| Earnings per share                      |    |      |             |            | 
+-----------------------------------------+----+------+-------------+------------+ 
|                                         |    |      |             |            | 
+-----------------------------------------+----+------+-------------+------------+ 
| Basic                                   |    |      |       13.6p |       6.9p | 
+-----------------------------------------+----+------+-------------+------------+ 
| Fully diluted                           |    |      |       12.8p |       6.6p | 
+-----------------------------------------+----+------+-------------+------------+ 
|                                         |    |      |             |            | 
+-----------------------------------------+----+------+-------------+------------+------------+ 
 
 
 
 
 
 
                        ASOS PLC 
CONSOLIDATED BALANCE SHEET 
for the year ended 31 MARCH 
_______________________________________________________________________________ 
_______ 
 
+-------------------------------+--------+------------------+----------+--+------------+ 
|                               |        |                             |  |            | 
+-------------------------------+--------+-----------------------------+--+------------+ 
|                               |        |                        2009 |  |       2008 | 
+-------------------------------+--------+-----------------------------+--+------------+ 
|                               |        |                  |          |  |    GBP000 | 
|                               |        |          GBP000 |  GBP000 |  |            | 
+-------------------------------+--------+------------------+----------+--+------------+ 
| Non-current assets            |        |                  |          |  |            | 
+-------------------------------+--------+------------------+----------+--+------------+ 
| Goodwill                      |        |                  |    1,060 |  |      1,060 | 
+-------------------------------+--------+------------------+----------+--+------------+ 
| Property, plant and equipment |        |                  |   11,578 |  |      5,590 | 
+-------------------------------+--------+------------------+----------+--+------------+ 
| Interest in joint venture     |        |                  |      162 |  |          - | 
+-------------------------------+--------+------------------+----------+--+------------+ 
| Deferred tax asset            |        |                  |    3,562 |  |      2,876 | 
+-------------------------------+--------+------------------+----------+--+------------+ 
|                               |        |                  |          |  |            | 
+-------------------------------+--------+------------------+----------+--+------------+ 
|                               |        |                  |   16,362 |  |      9,526 | 
+-------------------------------+--------+------------------+----------+--+------------+ 
|                               |        |                  |          |  |            | 
+-------------------------------+--------+------------------+----------+--+------------+ 
| Current assets                |        |                  |          |  |            | 
+-------------------------------+--------+------------------+----------+--+------------+ 
| Inventories                   |        |           28,085 |          |  |     11,694 | 
+-------------------------------+--------+------------------+----------+--+------------+ 
| Trade and other receivables   |        |            3,404 |          |  |      4,778 | 
+-------------------------------+--------+------------------+----------+--+------------+ 
| Cash and cash equivalents     |        |           13,587 |          |  |     10,369 | 
+-------------------------------+--------+------------------+----------+--+------------+ 
|                               |        |           45,076 |          |  |     26,841 | 
+-------------------------------+--------+------------------+----------+--+------------+ 
|                               |        |                  |          |  |            | 
+-------------------------------+--------+------------------+----------+--+------------+ 
|                               |        |                  |          |  |            | 
+-------------------------------+--------+------------------+----------+--+------------+ 
| Current liabilities           |        |                  |          |  |            | 
+-------------------------------+--------+------------------+----------+--+------------+ 
| Trade and other payables      |        |         (34,135) |          |  |   (18,648) | 
+-------------------------------+--------+------------------+----------+--+------------+ 
| Current tax liabilities       |        |          (1,594) |          |  |    (1,095) | 
+-------------------------------+--------+------------------+----------+--+------------+ 
|                               |        |         (35,729) |          |  |   (19,743) | 
+-------------------------------+--------+------------------+----------+--+------------+ 
|                               |        |                  |          |  |            | 
+-------------------------------+--------+------------------+----------+--+------------+ 
|                               |        |                  |          |  |            | 
+-------------------------------+--------+------------------+----------+--+------------+ 
| Net current assets            |        |                  |    9,347 |  |      7,098 | 
+-------------------------------+--------+------------------+----------+--+------------+ 
|                               |        |                  |          |  |            | 
+-------------------------------+--------+------------------+----------+--+------------+ 
| Non-current liabilities       |        |                  |          |  |            | 
+-------------------------------+--------+------------------+----------+--+------------+ 
| Provisions for other          |        |                  |        - |  |      (680) | 
| liabilities and charges       |        |                  |          |  |            | 
+-------------------------------+--------+------------------+----------+--+------------+ 
|                               |        |                  |          |  |            | 
+-------------------------------+--------+------------------+----------+--+------------+ 
| Net assets                    |        |                  |   25,709 |  |     15,944 | 
+-------------------------------+--------+------------------+----------+--+------------+ 
|                               |        |                  |          |  |            | 
+-------------------------------+--------+------------------+----------+--+------------+ 
| Equity                        |        |                  |          |  |            | 
+-------------------------------+--------+------------------+----------+--+------------+ 
| Called up share capital       |        |                  |    2,590 |  |      2,564 | 
+-------------------------------+--------+------------------+----------+--+------------+ 
| Share premium                 |        |                  |    3,608 |  |      3,356 | 
+-------------------------------+--------+------------------+----------+--+------------+ 
| Treasury shares               |        |                  |  (2,872) |  |      (943) | 
+-------------------------------+--------+------------------+----------+--+------------+ 
| Retained earnings             |        |                  |   22,383 |  |     10,967 | 
+-------------------------------+--------+------------------+----------+--+------------+ 
|                               |        |                  |          |  |            | 
+-------------------------------+--------+------------------+----------+--+------------+ 
| Shareholders equity          |        |                  |   25,709 |  |     15,944 | 
+-------------------------------+--------+------------------+----------+--+------------+ 
 
 
 
 
 
 
 
 
 
                       ASOS PLC 
CONSOLIDATED CASH FLOW STATEMENT 
for the year ended 31 MARCH 
_______________________________________________________________________________ 
_______ 
 
 
 
 
 
+----------------------------------+--+--+--+------+--------------+--------------+--------------+ 
|                                  |        |      |              |              | 
+----------------------------------+--------+------+--------------+--------------+ 
|                                  |        |      |     31 March |     31 March | 
+----------------------------------+--------+------+--------------+--------------+ 
|                                  |        |      |         2009 |         2008 | 
+----------------------------------+--------+------+--------------+--------------+ 
|                                  |        |      |      GBP'000 |      GBP'000 | 
+----------------------------------+--------+------+--------------+--------------+ 
|                                  |        |      |              |              | 
+----------------------------------+--------+------+--------------+--------------+ 
| Operating profit                       |  |      |       13,935 |        6,962 | 
+----------------------------------------+--+------+--------------+--------------+ 
| Adjusted for                           |  |      |              |              | 
+----------------------------------------+--+------+--------------+--------------+ 
| Depreciation charge                    |  |      |        1,850 |          963 | 
+----------------------------------------+--+------+--------------+--------------+ 
| Loss on disposal of property, plant    |  |      |            - |           17 | 
| and equipment                          |  |      |              |              | 
+----------------------------------------+--+------+--------------+--------------+ 
| (Decrease) in inventories              |  |      |     (16,391) |      (6,011) | 
+----------------------------------------+--+------+--------------+--------------+ 
| Decrease / (increase ) in trade and    |  |      |        1,374 |      (3,109) | 
| other receivables                      |  |      |              |              | 
+----------------------------------------+--+------+--------------+--------------+ 
| Increase in trade and other payables   |  |      |       15,487 |       11,418 | 
+----------------------------------------+--+------+--------------+--------------+ 
| (Decrease) / Increase in provision for |  |      |        (680) |          680 | 
| other liabilities and charges          |  |      |              |              | 
+----------------------------------------+--+------+--------------+--------------+ 
| Impairment of property, plant and      |  |      |          362 |          254 | 
| equipment                              |  |      |              |              | 
+----------------------------------------+--+------+--------------+--------------+ 
| Share options charge                   |  |      |          262 |          477 | 
+----------------------------------------+--+------+--------------+--------------+ 
|                                        |  |      |              |              | 
+----------------------------------------+--+------+--------------+--------------+ 
| Cash generated from operations         |  |      |       16,199 |       11,651 | 
+----------------------------------------+--+------+--------------+--------------+ 
|                                        |  |      |              |              | 
+----------------------------------------+--+------+--------------+--------------+ 
| Taxation paid                          |  |      |      (3,158) |      (1,811) | 
+----------------------------------------+--+------+--------------+--------------+ 
|                                        |  |      |              |              | 
+----------------------------------------+--+------+--------------+--------------+ 
|                                        |  |      |              |              | 
+----------------------------------------+--+------+--------------+--------------+ 
|                                        |  |      |              |              | 
+----------------------------------------+--+------+--------------+--------------+ 
| Net cash generated from operating         |      |       13,041 |        9,840 |              | 
| activities                                |      |              |              |              | 
+-------------------------------------------+------+--------------+--------------+--------------+ 
|                                        |  |      |              |              | 
+----------------------------------------+--+------+--------------+--------------+ 
| Cash flow from investing activities    |  |      |              |              | 
+----------------------------------------+--+------+--------------+--------------+ 
| Payments to acquire property, plant    |  |      |      (8,200) |      (4,740) | 
| and equipment                          |  |      |              |              | 
+----------------------------------------+--+------+--------------+--------------+ 
| Payments to acquire interest in joint  |  |      |        (240) |            - | 
| venture                                |  |      |              |              | 
+----------------------------------------+--+------+--------------+--------------+ 
| Finance income                         |  |      |          268 |          349 | 
+----------------------------------------+--+------+--------------+--------------+ 
|                                        |  |      |              |              | 
+----------------------------------------+--+------+--------------+--------------+ 
| Net cash from investing activities     |  |      |      (8,172) |      (4,391) | 
+----------------------------------------+--+------+--------------+--------------+ 
|                                        |  |      |              |              | 
+----------------------------------------+--+------+--------------+--------------+ 
| Cash flow from financing activities    |  |      |              |              | 
+----------------------------------------+--+------+--------------+--------------+ 
| Proceeds from issue of ordinary shares |  |      |          278 |          248 | 
+----------------------------------------+--+------+--------------+--------------+ 
| Purchase of own shares by Employee     |  |      |      (1,929) |        (707) | 
| Benefit Trust                          |  |      |              |              | 
+----------------------------------------+--+------+--------------+--------------+ 
|                                        |  |      |              |              | 
+----------------------------------------+--+------+--------------+--------------+ 
| Net cash from financing activities  |     |      |      (1,651) |        (459) | 
+-------------------------------------+-----+------+--------------+--------------+ 
|                                        |  |      |              |              | 
+----------------------------------------+--+------+--------------+--------------+ 
| Net cash generated from continuing        |      |        3,218 |        4,990 |              | 
| operations                                |      |              |              |              | 
+-------------------------------------------+------+--------------+--------------+--------------+ 
|                                        |  |      |              |              | 
+----------------------------------------+--+------+--------------+--------------+ 
| Opening cash and cash equivalents      |  |      |       10,369 |        5,379 | 
+----------------------------------------+--+------+--------------+--------------+ 
|                                        |  |      |              |              | 
+----------------------------------------+--+------+--------------+--------------+ 
| Closing cash and cash equivalents      |  |      |       13,587 |       10,369 | 
+----------------------------------+--+--+--+------+--------------+--------------+--------------+ 
 
 
 
                     ASOS PLC 
statement of changes in equity 
for the year ended 31 MARCH 2009 
 
 
 
 
 
 
+-------------------------+----------+-----------+-----------+-----------+----------+ 
|                         |   Called |     Share |  Retained |  Treasury |    Total | 
|                         | up share |   premium |  earnings |    shares |          | 
|                         |  capital |           |           |           |          | 
+-------------------------+----------+-----------+-----------+-----------+----------+ 
|                         |  GBP'000 |   GBP'000 |   GBP'000 |   GBP'000 |  GBP'000 | 
+-------------------------+----------+-----------+-----------+-----------+----------+ 
|                         |          |           |           |           |          | 
+-------------------------+----------+-----------+-----------+-----------+----------+ 
| Balance as at 1 April   |    2,564 |     3,356 |    10,967 |     (943) |   15,944 | 
| 2008                    |          |           |           |           |          | 
+-------------------------+----------+-----------+-----------+-----------+----------+ 
|                         |          |           |           |           |          | 
+-------------------------+----------+-----------+-----------+-----------+----------+ 
| Shares allotted in the  |       26 |       252 |         - |         - |      278 | 
| year                    |          |           |           |           |          | 
+-------------------------+----------+-----------+-----------+-----------+----------+ 
| Purchase of shares by   |        - |         - |         - |   (1,929) |  (1,929) | 
| Employee                |          |           |           |           |          | 
| Benefit Trust           |          |           |           |           |          | 
+-------------------------+----------+-----------+-----------+-----------+----------+ 
| Share options charge    |        - |         - |       262 |         - |      262 | 
+-------------------------+----------+-----------+-----------+-----------+----------+ 
| Profit for the year     |        - |         - |    10,009 |         - |   10,009 | 
+-------------------------+----------+-----------+-----------+-----------+----------+ 
| Tax on share options    |        - |         - |     1,145 |         - |    1,145 | 
+-------------------------+----------+-----------+-----------+-----------+----------+ 
|                         |          |           |           |           |          | 
+-------------------------+----------+-----------+-----------+-----------+----------+ 
| Balance as at 31 March  |    2,590 |     3,608 |    22,383 |   (2,872) |   25,709 | 
| 2009                    |          |           |           |           |          | 
+-------------------------+----------+-----------+-----------+-----------+----------+ 
 
 
+-------------------------+----------+-----------+-----------+-----------+----------+ 
| Balance as at 1 April   |    2,544 |     3,128 |     2,949 |     (236) |    8,385 | 
| 2007                    |          |           |           |           |          | 
+-------------------------+----------+-----------+-----------+-----------+----------+ 
|                         |          |           |           |           |          | 
+-------------------------+----------+-----------+-----------+-----------+----------+ 
| Shares allotted in the  |       20 |       228 |         - |         - |      248 | 
| year                    |          |           |           |           |          | 
+-------------------------+----------+-----------+-----------+-----------+----------+ 
| Purchase of shares by   |        - |         - |         - |     (707) |    (707) | 
| Employee                |          |           |           |           |          | 
| Benefit Trust           |          |           |           |           |          | 
+-------------------------+----------+-----------+-----------+-----------+----------+ 
| Share options charge    |        - |         - |       477 |         - |      477 | 
+-------------------------+----------+-----------+-----------+-----------+----------+ 
| Profit for the year     |        - |         - |     5,053 |         - |    5,053 | 
+-------------------------+----------+-----------+-----------+-----------+----------+ 
| Tax on share options    |        - |         - |     2,488 |         - |    2,488 | 
+-------------------------+----------+-----------+-----------+-----------+----------+ 
|                         |          |           |           |           |          | 
+-------------------------+----------+-----------+-----------+-----------+----------+ 
| Balance as at 31 March  |    2,564 |     3,356 |    10,967 |     (943) |   15,944 | 
| 2008                    |          |           |           |           |          | 
+-------------------------+----------+-----------+-----------+-----------+----------+ 
 
 
SELECTED Notes to the financial information 
 
BASIS OF PREPARATION 
 
 
The financial information contained in this announcement does not constitute the 
Group's statutory financial statements within the meaning of Section 240 of the 
Companies Act 1985. The Group's auditors have issued an unqualified report on 
the statutory financial statements for the 12 months ended 31 March 2009 and 
have not made any statement under section 237(2) or (3) of the Companies Act 
1985. A copy of the Group's statutory financial statements will be delivered to 
the Registrar of Companies in due course. Statutory accounts for the 12 months 
ended 31 March 2008, which were prepared under IFRS and on which our auditors 
expressed an unqualified opinion, have been filed with the Registrar of 
Companies. 
 
 
The directors approved this announcement on 26 June 2009. 
 
The financial statements for both the parent company and the Group have been 
prepared in accordance with International Financial Reporting Standards (IFRS) 
and International Financial Reporting Interpretation Committee (IFRIC) 
interpretations as adopted by the European Union and those parts of the 
Companies Act 1985 and 2006 as applicable to companies reporting under IFRS. The 
directors have taken advantage of the exemption available under section 230 of 
the Companies Act 1985 and have not presented an Income Statement for the 
company alone.The financial statements have been prepared on a going concern and 
historical cost basis. The principal accounting policies adopted are consistent 
with the accounting policies set out in the Group's 2008 annual report. The 
Group financial statements are presented in sterling and all values are rounded 
to the nearest thousand pounds except where otherwise indicated. 
 
 
 
EARNINGS PER SHARE 
 
 
Basic earnings per share amounts are calculated by dividing the profit 
attributable to equity holders of the Parent Group by the weighted average 
number of ordinary shares in issue during the year. 
 
 
Diluted earnings per share amounts are calculated by dividing the profit 
attributable to equity holders of the Parent Company by the weighted average 
number of ordinary shares in issue during the year, adjusted for the effects of 
potentially dilutive share options. 
 
 
The dilution effect is calculated on the full exercise of all ordinary share 
options granted by the Group, including performance-based options which the 
Group considers to have been earned. 
 
The calculations of earnings per share are based on the following: 
 
 
+----------------+------------+-------------+------------+------------+-----------+---+----------+ 
|                |                 2009                  |                 2008                  | 
+----------------+---------------------------------------+---------------------------------------+ 
|                |      Basic | Potentially |    Diluted |      Basic |   Potentially |  Diluted | 
|                |            |    dilutive |            |            |      dilutive |          | 
|                |            |       share |            |            |         share |          | 
|                |            |     options |            |            |       options |          | 
+----------------+------------+-------------+------------+------------+---------------+----------+ 
|                |            |             |            |            |           |              | 
+----------------+------------+-------------+------------+------------+-----------+--------------+ 
| Profit         |     10,009 |           - |     10,009 |      5,053 |         - |        5,053 | 
| attributable   |            |             |            |            |           |              | 
| to share       |            |             |            |            |           |              | 
| holders        |            |             |            |            |           |              | 
| (continuing    |            |             |            |            |           |              | 
| operations)    |            |             |            |            |           |              | 
| (GBP'000)      |            |             |            |            |           |              | 
+----------------+------------+-------------+------------+------------+-----------+--------------+ 
|                |            |             |            |            |           |              | 
+----------------+------------+-------------+------------+------------+-----------+--------------+ 
| Weighted       | 73,635,398 |   4,508,766 | 78,144,164 | 72,865,070 | 4,275,246 |   77,140,316 | 
| average number |            |             |            |            |           |              | 
| of shares      |            |             |            |            |           |              | 
+----------------+------------+-------------+------------+------------+-----------+--------------+ 
|                |            |             |            |            |           |              | 
+----------------+------------+-------------+------------+------------+-----------+--------------+ 
| Earnings per   |      13.6p |           - |      12.8p |       6.9p |         - |         6.6p | 
| share          |            |             |            |            |           |              | 
+----------------+------------+-------------+------------+------------+-----------+---+----------+ 
 
 
There have been no transactions involving ordinary shares between the reporting 
date and the date of the approval of these financial statements which would 
significantly change the earnings per share calculations shown above. 
 
 
 
 
SEGMENTAL ANALYSIS 
 
 
+-------------------+----------------------+----------------+------------------+ 
|                   |                      |           2009 |             2008 | 
+-------------------+----------------------+----------------+------------------+ 
|                   |                      |        GBP'000 |          GBP'000 | 
+-------------------+----------------------+----------------+------------------+ 
| Internet          |                      |                |                  | 
| retailing         |                      |                |                  | 
+-------------------+----------------------+----------------+------------------+ 
| UK                |                      |        133,165 |           73,044 | 
+-------------------+----------------------+----------------+------------------+ 
| EU                |                      |         23,182 |            5,255 | 
+-------------------+----------------------+----------------+------------------+ 
| North America     |                      |          3,223 |              659 | 
+-------------------+----------------------+----------------+------------------+ 
| Rest of the world |                      |          5,825 |            2,086 | 
+-------------------+----------------------+----------------+------------------+ 
|                   |                      |        165,395 |           81,044 | 
+-------------------+----------------------+----------------+------------------+ 
 
 
Revenue consists primarily of internet and advertising sales as well as postage 
and packaging receipts. Revenue is recorded net of returns, relevant vouchers, 
and value added tax when the significant risks and rewards of ownership have 
been transferred to the buyer. 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 FR UBSORKNRNUAR 
 

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