LITTLE ASOS LAUNCH
20 2월 2009 - 6:33PM
RNS Non-Regulatory
TIDMASC
ASOS PLC
20 February 2009
?
FOR IMMEDIATE RELEASE
20 February 2009
ASOS PLC
asos.com announces the launch of its newest arrival- 'Little asos'
Leading online fashion e-tailer asos.com, is today entering the kidswear market
with the launch of a branded kidswear offering.The collection, called 'Little
asos' will cater for babies up to 24 months and girls and boys aged from 2 to 6
years. The collection will have an impressive line-up of over 40 of the coolest
kidswear fashion labels with clothing prices ranging from GBP6 - GBP120 and
accessories from GBP4 - GBP120.
As well as stocking ranges from high fashion brands including Diesel, Tommy
Hilfiger, Miss Sixty and True Religion, 'Little asos' will offer a number of
boutique and independent labels such as Cath Kidston, No Added Sugar and Bob &
Blossom.
The collection will also feature a number of UK and online exclusives. 'Little
asos' will be the sole UK stockist of Lee Kidz, a denim and casual wear range
for girls and boys from classic US denim brand Lee. Online brand exclusives come
from Rock Star Baby, a collection of rock and roll inspired designs by Tico
Torres of Bon Jovi fame, Danish brand Ticket to Heaven which specialises in
outdoor and skiwear, plus the Boden mini and Boden baby collections from the
popular English mail order boutique.
For top to toe style, accessories come from well-loved footwear labels including
Converse, Havaianas.
www.asos.com
+---------------------------------------+----------------------------------------+
| For more information: | |
+---------------------------------------+----------------------------------------+
| Amy Davies | Brian Coleman-Smith / Nicola Krafft |
+---------------------------------------+----------------------------------------+
| asos.com Press Office | Cubitt Consulting |
+---------------------------------------+----------------------------------------+
| 020 7756 1020 | 020 7367 5100 / 07802 724 400 |
+---------------------------------------+----------------------------------------+
| amyd@asos.com | brian.coleman-smith@cubitt.com |
+---------------------------------------+----------------------------------------+
| | Nicola.krafft@cubitt.com |
+---------------------------------------+----------------------------------------+
LITTLE ASOS LAUNCH BRANDS LIST
+--------------------------------+------------------------------+------------------------------+
| 3 Pommes | Fabric | Ringspun |
| | Flavours | |
+--------------------------------+------------------------------+------------------------------+
| Absorba | French | Rock Star |
| | Connection | Baby |
+--------------------------------+------------------------------+------------------------------+
| Amplified | Frilly | Snuglo |
| | Lily | |
+--------------------------------+------------------------------+------------------------------+
| Angels with | Green Baby | Starchild |
| dirty faces | | |
+--------------------------------+------------------------------+------------------------------+
| Baby cup | Havaiannas | Storksak |
| cakes | | |
+--------------------------------+------------------------------+------------------------------+
| Bob & | Just | Tales from |
| Blossom | Sheepskin | the Earth |
+--------------------------------+------------------------------+------------------------------+
| Boden | Lee Kidz | Ticket to |
| | | Heaven |
+--------------------------------+------------------------------+------------------------------+
| Bombay Duck | Levis | Toby Tiger |
+--------------------------------+------------------------------+------------------------------+
| Cath Kidston | Lipfish | Tommy |
| | | Hilfiger |
+--------------------------------+------------------------------+------------------------------+
| Converse | Miss Sixty | True |
| | | Religion |
+--------------------------------+------------------------------+------------------------------+
| Crocs | No added | Trumpette |
| | Sugar | |
+--------------------------------+------------------------------+------------------------------+
| D&G Junior | Nurtured | Ugg |
| | by Nature | |
+--------------------------------+------------------------------+------------------------------+
| Diesel | Ollie | Worn by |
+--------------------------------+------------------------------+------------------------------+
| Evisu Kizzu | Pumpkin | |
| | Patch | |
+--------------------------------+------------------------------+------------------------------+
Background note
ASOS is rapidly becoming the market leader in the UK online fashion world. The
business continues to generate profitable growth despite continued investment in
operational resources and enjoys strong and increasing barriers to entry.
Established in June 2000 and admitted to AIM in October 2001, ASOS.com is the
UK's largest independent online fashion and beauty retailer and offers over
17,500 branded and own label product lines across womenswear, menswear,
footwear, accessories, jewellery and beauty with approximately 1,150 new product
lines being introduced each week.
Aimed primarily at fashion forward 16-34 year olds, ASOS.com attracts over 5.2
million unique visitors a month and as at 16 January 2009 had 2.2 million
registered users and 1.2 million active customers (defined as having shopped in
the last 6 months).
www.asos.com
This information is provided by RNS
The company news service from the London Stock Exchange
END
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