ASC Asos Plc

RNS Number:6489L
asSeenonScreen Holdings PLC
15 October 2001


           AS SEEN ON SCREEN HOLDINGS PLC ("ASOSH" or the "Group")

             Interim Report for the Six Months Ended 30 June 2001

ASOSH was incorporated in June 2000 and in September 2000 acquired the Groups
two subsidiaries, Entertainment Marketing UK Ltd ("EM") and asSeenonScreen.com
Ltd ("ASOS")

ASOSH is a marketing services and retail group providing product placement
services to a number of national and international companies via EM and
operates a retail division, specialising in the sale of products and brands
associated with celebrities and film stars via ASOS.



KEY POINTS

  * Group turnover - #787,000
  * Loss - #623,000
  * Successful placing of 1,125,000 placing shares at 20p each raising #
    225,000 on 3 October 2001
  * Successful acquisition of Brindle Ltd, a cash shell with net funds of #
    350,000, on 3 October 2001
  * Admission of the Group's entire issued ordinary share capital to trading
    on the Alternative Investment Market ("AIM") of the London Stock Exchange
    on 3 October 2001



Chief Executive's Report

I am pleased to report a positive six months trading for the Group following
the acquisition of Entertainment Marketing UK Ltd and asSeenonScreen.com Ltd
in September 2000.

In the six months to 30 June 2001, ASOS sales grew 100% to #466,000 on the
previous six months and EM revenues grew 12% to #321,000 on the previous six
months.

The Group is already a leading provider of product placement services in the
UK via EM and ASOS is quickly establishing a reputation for e-commerce
excellence, voted one of 'The World's 20 Best Online Stores' by The Net
magazine in July 2001 and described as 'Brilliant' by The Sunday Times 'Doors
Section' in October 2001.

Since the period covered by this statement, the Group was successfully
admitted to AIM on 3 October 2001, at which time it placed 1,125,000 ordinary
shares of 20p, which raised #225,000 before expenses. Simultaneously, it
acquired the entire issued share capital of Brindle Ltd, a non-trading cash
shell.

In July 2001, ASOS commenced its off-line concession programme in Top Man's
Oxford Street Branch and has since extended this to include Liverpool.

Sales for ASOS continue to grow on the Internet via a number of partnerships
including Warner Brothers and News International. We also expect to be
operating across most major interactive TV Platforms by the end of the year as
well as extending our off-line concession activity into additional Top Man
stores.

EM has had a good start to the year picking up additional business from
Philips, Red Bull, and The London Eye and since the period covered by this
statement has consolidated the Mars business by adding Master Foods and
Pedigree to its existing Mars Confectionery business.



Nick Robertson

Chief Executive Officer





Unaudited Consolidated Profit and Loss Account

for the six months ended 30 June 2001

                                     Unaudited 6 months     Audited Period from

                                        to 30 June 2001    20 September 2000 to

                                                               31 December 2000

                                                   #000                    #000
Turnover                                            787                     335
Costs of Sales                                    (299)                   (142)
Gross Profit                                        488                     193
Adminstrative Expenses                            (998)                   (612)
Amortisation of goodwill                          (113)                    (64)
Profit / (loss) before taxation                   (623)                   (483)
Taxation                                              -                       -
Profit / (loss) after taxation                    (623)                   (483)



Unaudited Consolidated Balance Sheet at 30 June 2001

                                                 Unaudited 6     Audited Period
                                                      months               from

                                             to 30 June 2001  20 September 2000
                                                                             to
                                                        #000
                                                               31 December 2000

                                                                           #000
Fixed Assets
Intangible Assets                                      2,106              2,219
Tangible Assets                                          121                123
Current Assets
Stock                                                    177                 88
Debtors                                                  227                286
Cash at bank and in hand                                   -                 81
Creditors: amounts falling due within one
year
                                                       (439)              (388)
Loan Stock                                           (2,301)            (1,895)
Net Assets                                             (109)                514

Capital and reserves
Called up share capital                                1,000              1,000
Profit and loss account                              (1,109)              (486)
Shareholders funds                                     (109)                514



Notes to the Accounts

 1. The results for the six months ended 30 June 2001 have been prepared on the
    basis of the accounting policies set out in the audited accounts of the
    Company for the year ended 31 December 2000.
 2. The interim accounts for the six months ended 30 June 2001 are unaudited
    and do not constitute statutory accounts in accordance with section 240 of
    the Companies Act 1985.
 3. The Directors are not declaring a dividend for the six months ended 30 June
    2001.

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