Admission to AIM
03 10월 2001 - 6:19PM
UK Regulatory
RNS Number:0473L
asSeenonScreen Holdings PLC
3 October 2001
Date: 03 October 2001
Contact: Nick Robertson, Chief Executive Officer
asSeenonScreen Holdings plc 0207 240 7070
Ewan Leggat
Seymour Pierce 0207 648 8700
David Bick
Holborn Public Relations 0207 929 5599
asSeenonScreen Holdings plc
Marketing services and retail group to float on AIM
Summary
* Acquisition of Brindle Limited, a private company cash shell, with
net cash of #350,000, and a placing of 1,125,000 shares at 20p per share, to
raise gross proceeds of #225,000, to be used primarily to develop the group's
retail business
* The market capitalisation at the Placing Price will be around #12.3m
* Dealings in the shares expected to commence on 3 October 2001
* Group comprises two businesses:
Entertainment Marketing, established in 1995, specialises in brand placement
and TV public relations for clients such as Carlsberg and Pepsi. It is also
the preferred supplier to Carat, a subsidiary of Aegis, one of Europe's
largest media buying agencies
ASOS, launched in the U.K. in 2000, retails products over the web and through
concessions which have been seen on film or TV and are used or worn by
celebrities. In the six months to 30 June 2001, turnover in this business
increased by 80% over the previous six months to #466,000
* Both businesses were founded by Nick Robertson, Chief Executive
Officer, and Quentin Griffiths, Business Development Director, whose careers
had been spent in the advertising and public relations sectors. The board also
includes The Lord Waheed Alli, formerly Chairman of Carlton Productions, and
John Morgan, Finance Director.
Commenting on the flotation, Chief Executive Officer, Nick Robertson, said:
"Our ASOS retail concept has developed from our more established brand
placement business, and we have demonstrated that it lends itself well to both
the web and the physical retail environment. Sales in this business have grown
and continue to grow strongly. We have also achieved significant recognition
in the celebrity media segment and our strategy is based on becoming a lead
consumer brand in the 'buy what you see on screen' market ."
- ENDS -
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