0G7N Myfc Holding Ab (publ)

STOCKHOLM, Feb. 19, 2019 /PRNewswire/ -- myFC has decided to develop a smart smartphone case with fuel cells. The case will be the first commercial application of LAMINA MAX, the company's platform for fuel cell integration. LAMINA INcase will be developed in collaboration with premium case manufacturer Krusell. myFC has entered into a non-exclusive partnership with Krusell, the Jays-owned mobile accessories manufacturer in the premium segment. The purpose of the agreement is to create products that combine the technologies, knowledge and market relations of the two companies. The collaboration has so far resulted in prototypes of the fuel cell charger JAQ Hybrid, and also a prototype on a fuel cell integrated smartphone case ­­– LAMINA INcase.

"Our reference platform LAMINA MAX is ready for its first commercial application, and Krusell is a very good partner for us. In addition to the high quality of their products, we are in agreement on environmental concerns, and Krusell has a long tradition in questions of sustainability. The company is guided by "sustainability forever" which we at myFC of course fully subscribe to. I look forward to exploring what smart, stylish, powerful and green products we can create together," says Björn Westerholm, CEO of myFC.

Most smartphone users buy one or more cases today. The case has several functions: shock and scratch protection, to express personality and belonging, and, to an increasing extent, to extend battery life with the help of integrated batteries. myFC will now, with the support of Krusell, develop a smart case with integrated fuel cells – LAMINA INcase, based on the LAMINA MAX platform.

LAMINA INcase is a smartphone case with fuel cells that can be charged anywhere, anytime with myFC's fuel card or wall outlet. As previously announced, even a modest share of the market would mean significant revenues from the fuel for myFC.

"A combination of smart products with innovative and sustainable technology is the core of what we want to contribute with. The customer benefit is great, as is the contribution to a better environment. To work in an innovative environment with a Swedish cutting-edge company is an honor and also rewarding. We look forward to continuing to develop new products together with myFC," says Ulf Sandberg CEO at Krusell.

"With LAMINA INcase, users get relief from depleted batteries and we get benefits such as faster time-to-market to meet some of our goals, such as increasing the penetration of fuel cells on the market and then increasing sales of our fuel. The latter is expected to generate recurring revenues of between 5-10 times the revenue for the fuel cell – the same logic as for full integration of smartphones," says Björn Westerholm, CEO of myFC.

The first model of LAMINA INcase is planned to be designed for a leading supplier's flagship model, followed by additional models for more brands. Sales are planned through the channels where myFC today markets its fuel cell-based power bank JAQ Hybrid and the LAMINA MAX platform: telecom operators, mobile distributors, smartphone manufacturers and case manufacturers.

This information is information that myFC is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out below, at 11:00 CET on 19 February 2019.

About Krusell.

Krusell United AB is a wholly owned subsidiary of Jays Group AB (publ). Krusell has manufactured mobile phone accessories since 1991 and has its head office in Gothenburg. Manufacturing is conducted in its fully owned production in Thailand. Krusell's vision is "To be the natural choice for all who long for timeless tech accessories and a sustainable future."

Contact:
Henrik Andersson
Jays Group AB
Email: henrik@jaysheadphones.com
Tel: +46-76-199-35-55

Jays Group AB (publ) is traded on Nasdaq OMX First North. Certified Adviser is Mangold Fondkommission AB. Engelbrektsplan 2, 114 34 Stockholm, tel. 08-503 015 50.

For further information, please contact: 

myFC Press Office 
Email: press@myfc.se 
Phone: +46(0)738-09-33-83

Certified Advisor

Avanza Bank
Mail: corp@avanza.se 
Phone: +46 (8) 409-421 20

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