LONDON, April 3,
2023 /PRNewswire/ -- Digital magazine and
newspaper app Readly has announced its latest Sustainability Report
with insights into the environmental, social and governance
performance (ESG) during the past year. The highlights include a 24
percent lower travel emission intensity per employee and an 8
percent increase of emissions saved from digital reading on Readly
in comparison to the previous year. Overall, 70 percent of Readly's
sustainability goals were fulfilled in 2022.
– "The majority of our subscribers believe it is important
that their reading habits are as environmentally friendly as
possible and the calculations we have made together with
environmental researchers confirm that digital reading is a climate
friendly way of consuming magazines and newspapers," says Mats Brandt, CEO of Readly.
Another key focus for Readly is providing subscribers with
responsible content and countering the spread of fake news. An
important part of that work has been to grow the portfolio of
newspapers and add popular titles from reputable and trusted
publishers over the last year. During 2022 a total of 222 national
and regional newspapers were added to the platform as well as 1260
magazines.
According to the latest Readly user survey, the concern around
fake news is still apparent and is in fact increasing in some
markets. In 2021, 66 percent of subscribers across Europe and the US said that they were
concerned about the spread of fake news. At the beginning of 2023
that figure had increased to 79 percent.
– "Our research suggests that the willingness to pay for
verified news will continue to increase as people realise that fake
news is an ongoing problem that might influence their lives. Our
product development is therefore focused on making it easier for
subscribers to discover and consume qualitative, verified
journalism as much and often as possible," says Mats Brandt.
Out of the ten targets that Readly set up for its ESG priorities
during 2022, seven were achieved, including a decrease in business
travel emission intensity per employee, initiated measurement of
the share of renewable energy sources (46%) and delivering four
editorial campaigns that were focused on topics related to
sustainability.
– "One target we did not hit was reaching a 20 percent
increase in saved emissions from digital reading on Readly. We hope
to achieve double digits in 2023 as we continue our path towards
profitable subscriber growth. The more people that use our service,
the stronger positive impact we have on the planet and in
society," says
Mats Brandt.
Key findings of the report include:
- The total digital reading on Readly during 2022 resulted in a
reduction of CO2 emissions corresponding to approximately 16,600
tonnes of CO2e.
- The energy intensity per FTE was 6 percent lower in 2022
compared to 2021. The main reason was a higher share of renewable
energy and a continued high share of employees working remote.
- In markets where Readly controls the choice of electricity
provider, the energy consumption consists of 83 percent fossil free
and 46 percent renewable electricity.
- According to Readly's global user survey, 67 percent of 6,000
respondents say they read titles they have never read before since
they started using Readly. 36% say they read a wider variety of
categories and topics.
- For the second year in a row, Readly is presented on the Green
List in The Allbright Report 2022 that monitors gender diversity in
the management teams of listed companies in Sweden. Readly has a 43/57 percent ratio of
women and men on the Senior Leadership team and among managers the
split is 50/50 percent.
The Readly Sustainability Report is available at:
https://corporate.readly.com/about-us/sustainability/
For more details
contact: kate.tegelaars@readly.com or 07879 818
711
About Readly
Readly is the European category leader for digital magazines.
The company offers a digital subscription service where customers
have unlimited access to 7000 national and international magazines
- all in one app and at a fixed monthly fee. Readly has subscribers
in 50 countries and content available in 17 different languages. In
collaboration with around 1,200 publishers worldwide, Readly is
digitising the newspaper and magazine industry. In 2022, revenues
amounted to SEK 592 million. The
Readly share is listed on Nasdaq Stockholm. For more information,
please visit https//corporate.readly.com.
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