WPKS World Poker Store Inc (PK)

The World Poker Store, Inc. (PINKSHEETS: WPKS), an international entertainment company, began membership sales efforts for its Chinese upscale executive and entertainment club, Palace, this week in multiple cities in China. Initial quantities of VIP memberships are available with tiered levels of benefits and corresponding prices including a premium Life Time membership offered for just under One Million Yuan ($146,000 US). Considering the success of Life Time membership sales at other exclusive clubs in China, the company believes the prestige of the Life Time membership status will help drive sales for Palace as well. With scheduled Palace openings in Loudi China in 2008 and in Sanya on Hainan Island in 2009, members will enjoy VIP treatment at both venues, at additional Palace partner establishments and at all future Palace locations. Members will also have the opportunity to compete with international Bar Poker League members in the United States and Europe through free live Texas Hold 'em tournaments and a world wide point system calculated and displayed on www.theworldpokerstore.com. Recent European developments for the league include the scheduled launch in Germany with a team poker tour in October and continued support of a poker television show in the Netherlands through use of league systems and tournament execution as entertainment in bars throughout Holland. With close to 200,000 potential television poker participants the league will consult and execute tournaments for the third season of the show. The company continues its efforts to launch the league in other European countries as well.

About The World Poker Store, Inc.

The World Poker Store is currently expanding The Bar Poker League and its proprietary Player Card system through license agreements and league sponsorships in the United States and Europe. Further expansion into China continues with company owned and operated upscale, membership based, entertainment clubs that offer Las Vegas style entertainment, Texas Hold 'em poker tournaments and VIP amenities. The World Poker store also continues to benefit from the support of its advisory board of world class poker players Marcel Luske, Phil Hellmuth, Johnny Chan, Patrik Antonius, Hoyt Corkins and Liz Lieu as they promote the company and the league world wide. Additional information about The World Poker Store can be found on its website www.theworldpokerstore.com.

This press release contains information that constitutes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Any such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from any future results described within the forward-looking statements. The forward-looking information provided herein represents the Company's estimates as of the date of the press release, and subsequent events and developments may cause the Company's estimates to change. The Company specifically disclaims any obligation to update the forward-looking information in the future. Therefore, this forward-looking information should not be relied upon as representing the Company's estimates of its future financial performance as of any date subsequent to the date of this press release.

CONTACT: Mike Sikkink PHONE: 651-286-8918 EMAIL: investorrelations@theworldpokerstore.com