DALLAS, Sept. 25 /PRNewswire-FirstCall/ -- Wilhelmina International, Inc. (OTC:WHLM) (BULLETIN BOARD: WHLM) announced today that its special event activities have been extended to the category of fitness, and that the first-ever Wilhelmina Hot Body Model Search presented by Shape and Men's Fitness is off to a firm start. In partnership with American Media Inc.'s leading publications, the Wilhelmina Hot Body Model Search seeks to discover the next hot body and it could be you! Through Wilhelmina Models and its other subsidiaries, Wilhelmina International is one of the world's leading model and talent management companies. Wilhelmina Models represents a wide range of talent including top fashion models and celebrities, as well as professional athletes, fitness models, Olympians, personal trainers, yoga instructors, and fitness enthusiasts. The Wilhelmina Hot Body Model Search presented by Shape and Men's Fitness is Wilhelmina's first model search focused on the growth category of fitness. Model searches play an important part in Wilhelmina's special events business and its scouting activities, and also highlight the power and dynamism of the Wilhelmina brand. Men and women ages 18 or over can enter the search in person at one of several nationwide open call events, online by visiting wilhelminamodelsearch.com or by submitting an entry in the mail, subject to applicable rules. The first open casting calls are in New York City and Salt Lake City on Saturday, September 26, 2009. A complete schedule of open calls is located at wilhelminamodelsearch.com/pages/opencallevents. Event sponsors include Bulova, The Vitamin Shoppe, Beaches Resorts and Gold's Gym. LifeStyle Beverages' TrimWater -- an emerging four-calorie water beverage for health and weight conscious people -- will be available at selected castings for the search. About Wilhelmina International, Inc. and Wilhelmina Models, Inc. (http://www.wilhelmina.com)/ Through Wilhelmina Models and its other subsidiaries, Wilhelmina International, Inc. provides traditional, full-service fashion model and talent management services, specializing in the representation and management of leading models, entertainers, artists, athletes and other talent to various customers and clients including retailers, designers, advertising agencies and catalog companies. Wilhelmina Models was founded in 1967 by Wilhelmina Cooper, a renowned fashion model, and is one of the oldest and largest fashion model management companies in the world. Wilhelmina Models is headquartered in New York and, since its founding, has grown to include operations located in Los Angeles and Miami, as well as a growing network of licensees comprising leading modeling agencies in various local markets across the U.S. About American Media, Inc. American Media, Inc. is the leading publisher of celebrity journalism and health and fitness magazines in the U.S. These include Star, Shape, Men's Fitness, Fit Pregnancy, Natural Health, and The National Enquirer. In addition to print properties, AMI manages 14 different web sites. The company also owns Distribution Services, Inc., the country's #1 in-store magazine merchandising company. CONTACT: John Murray, Chief Financial Officer, 214-661-7480 DATASOURCE: Wilhelmina International, Inc. CONTACT: John Murray, Chief Financial Officer of Wilhelmina International, Inc., +1-214-661-7480 Web Site: http://www.wilhelmina.com/

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