REDLANDS, Calif., May 14, 2013 /PRNewswire/ -- Esri announces that
it is teaming up with strategic partner eSite to bring unique trip
and traffic flow insights to the ArcGIS platform. The insights are
derived from eSite tools using origin and destination data from
TomTom, the leading provider of navigation and location-based data,
and will be delivered through Esri's ArcGIS Online. Retailers,
merchandisers, restaurants, banks, and others, will be able to
define real-world trade areas and market potential for their
stores, restaurants, clinics, branches, and facilities. To see this
exciting new location analytics tool, visit Esri booth #933 during
RECon.
(Logo:
http://photos.prnewswire.com/prnh/20110425/LA88950LOGO)
The trip data exposes the origin and destination for any
consumer trip to or from a trade area. When combined with Esri
Location Analytics, these new eSite tools will allow retailers to
move beyond inferred trade area demographics to do the
following:
- Filter data by parts of the day, a full day, or week
- Better understand where their potential customers come from and
where they go
- See how potential customers interact with their stores as well
as their competitors' stores
Now, instead of relying on typical residence-based trade area
reporting, end-to-end market modeling and forecasting will be based
on fact, not intuition.
"We are pleased to work with Esri and TomTom to provide access
to this data for location-based customers," said Tom Blazer, CEO of eSite. "TomTom is the world's
leading supplier of location and navigation products, and Esri is
the only vendor that provides a complete platform that allows us to
deliver our data solution to desktop, mobile, server, and cloud
users."
"TomTom is always excited to see our products used in new and
innovative ways," said Dan Adams,
vice president of Location and Live Services, TomTom. "This
collaboration extends the use of our origin and destination
information to a new audience, providing them with trade area
information never before available."
"This is a breakthrough in retail analysis," said Simon Thompson, Esri's commercial industry
director. "Most location-based businesses have very little customer
data. With this data, retailers have real trips to their store's
trade area from real shoppers. Retailers can easily see who core
shoppers are, find more like them living both inside and outside
their trade area, and understand what drives them."
To set up a meeting to talk about how Esri and eSite can help
your business understand and use location to understand customers
better, visit esri.com/RECon.
About eSite, Inc.
Founded in 1998, eSite is one of the first business intelligence
companies to create location-based analysis tools combined with
consulting services for national brands. With a focus on spatial
analytics, the company makes it easy for national retailers,
restaurant chains, health insurance providers, convenience stores,
and others, to evaluate their current real estate portfolio and
find their best locations. eSite customers include Charming
Charlie, Harley-Davidson, and The Container Store, which utilize
eSite's user-friendly tools and round-the-clock analysis to abate
the risks inherent in making location decisions. For further
information, please visit www.esite-usa.com.
About TomTom
Founded in 1991, TomTom (AEX:TOM2) is the world's leading
supplier of in-car location and navigation products and services
focused on providing all drivers with the world's best navigation
experience.
Headquartered in Amsterdam,
TomTom has 3,500 employees and sells its products in over 40
countries. Our products include portable navigation devices,
in-dash infotainment systems, fleet management solutions, maps, and
real-time services, including the award winning TomTom Traffic.
TomTom is one of the world's leading companies with an advanced
cloud-based Location Based Services Platform environment that
allows developers easy access to TomTom's map content and software
services. With this new Location Based Services Platform,
developers are equipped with the content and tools to create
location-enabled applications for various markets, including
consumer, enterprise, and governmental. As a pioneer in the growing
location-based services market, TomTom offers a Global Geocoder web
service that offers batch geocoding in 52 countries. For further
information, please visit www.tomtom.com.
About Esri
Since 1969, Esri has been giving customers around the world the
power to think and plan geographically. The market leader in GIS
technology, Esri software is used in more than 300,000
organizations worldwide including each of the 200 largest cities in
the United States, most national
governments, more than two-thirds of Fortune 500 companies, and
more than 7,000 colleges and universities. Esri applications,
running on more than one million desktops and thousands of web and
enterprise servers, provide the backbone for the world's mapping
and spatial analysis. Esri is the only vendor that provides
complete technical solutions for desktop, mobile, server, and
Internet platforms. Visit us at esri.com/news.
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logo, GIS by Esri, esri.com, ArcGIS, and @esri.com are trademarks,
service marks, or registered marks of Esri in the United States,
the European Community, or certain other jurisdictions. Other
companies and products or services mentioned herein may be
trademarks, service marks, or registered marks of their respective
mark owners.
SOURCE Esri