NEWTON, Mass., Aug. 29, 2011 /PRNewswire/ -- TripAdvisor®, the
world's largest travel site*, today announced a new travel app to
be available on the new TomTom GO LIVE 1535 M navigation device,
beginning October 2011.
Featuring TripAdvisor's wealth of traveler reviews and
opinions of hotels, restaurants and attractions, the app provides
those traveling by car access to trusted TripAdvisor content for
the first time on a navigation device.
(Logo:
http://photos.prnewswire.com/prnh/20080902/TRIPADVISORLOGO )
The new connected TomTom device will combine the most
comprehensive road and traffic information, with the insights of a
custom TripAdvisor app and other travel-specific apps. Travelers
using TomTom's connected services will now be able to access the
latest reviews and opinions posted to TripAdvisor, in real time.
Users will have access to hundreds of thousands of TripAdvisor
reviews and opinions on hotels, restaurants and attractions and
allow them to conveniently call for reservations through their
compatible Bluetooth® connected device.
According to a recent survey conducted by TomTom, the majority
of users most commonly search restaurants, lodging facilities and
things to do on their navigation devices*. TripAdvisor content will
now enhance their searches with trusted opinions from TripAdvisor
travelers:
|
|
|
Place of
interest
|
At least
sometimes use
|
|
|
Restaurants
|
78%
|
|
|
Lodging
facilities
|
71%
|
|
|
Tourism
related (e.g. tourist attraction,
panoramic view, tourist office)
|
59%
|
|
|
Leisure
facilities (e.g. amusement park, casino,
disco, zoo)
|
62%
|
|
|
Culture
related ( e.g. concert building,
cultural centers, museum, opera)
|
50%
|
|
|
|
|
|
*According to a TomTom survey of 3,482 U.S. TomTom users from
July 2010 to July 2011.
"We're thrilled to partner with respected brands, such as
TripAdvisor, to bring relevant local content to the portable
navigation device," said Tim Roper,
president of TomTom, Inc. "By giving people the most up-to-date
traffic details as well as relevant local content provided by
travel apps, we believe TomTom is bringing a new level of
connectivity to drivers by providing information in the most
effective platform available."
"We're excited to bring TripAdvisor reviews and opinions to
travelers via TomTom GPS devices," said Barbara Messing, chief marketing officer for
TripAdvisor. "This enhancement will enable drivers to make their
travel planning easier by tapping into the wealth of knowledge from
TripAdvisor's more than 50 million reviews and opinions from real
travelers on hotels, restaurants and attractions along their
route."
About TomTom
Founded in 1991, TomTom (AEX: TOM2) is the world's leading supplier
of in-car location and navigation products and services
focused on providing all drivers with the world's best navigation
experience. Headquartered in Amsterdam, TomTom has over 3,500 employees and
sells its products in over 40 countries.
Our products include portable navigation devices, in-dash
infotainment systems, fleet management solutions, maps and
real-time services, including the award winning TomTom HD
Traffic.
For the world's most up-to-date route planner, including live
traffic information go to www.tomtom.com/livetraffic
For further information, please visit www.tomtom.com
About TripAdvisor
TripAdvisor® is the world's largest travel site, enabling travelers
to plan and have the perfect trip. TripAdvisor offers trusted
advice from real travelers and a wide variety of travel choices and
planning features (including Flights search, TripAdvisor Mobile and
Instant Personalization) with seamless links to booking tools.
TripAdvisor® Media Group, operated by TripAdvisor LLC, attracts
more than 65 million unique monthly visitors* across 19 popular
travel brands**. TripAdvisor-branded sites make up the largest
travel community in the world, with more than 50 million unique
monthly visitors***, 20 million members, and over 50 million
reviews and opinions. The sites operate in 30 countries
worldwide****, including China
under daodao.com. TripAdvisor also operates TripAdvisor for
Business, a dedicated division that provides the tourism industry
access to TripAdvisor's millions of monthly visitors. The division
includes Business Listings, which allows hoteliers to connect
directly to millions of researching travelers, and Vacation
Rentals, which helps property managers and individual home owners
list their properties and showcase hotel alternatives.
TripAdvisor Media Group websites have been recognized as top
travel resources in 2010 by Conde Nast Traveller, Good
Housekeeping, TIME magazine and Travel + Leisure.
TripAdvisor Media Group generated $486
million in revenue in 2010. TripAdvisor and the sites
comprising the TripAdvisor Media Group are operating companies of
Expedia, Inc. (NASDAQ: EXPE).
TripAdvisor and the TripAdvisor logo are trademarks or
registered trademarks of TripAdvisor LLC in the U.S. and/or other
countries. All other trademarks are the property of their
respective owners.
©2011 TripAdvisor LLC. All rights reserved.
*Source: comScore Media Metrix for TripAdvisor Media Group
Sites, Worldwide, July 2011
** In addition to TripAdvisor, The TripAdvisor Media Group of
websites includes: www.airfarewatchdog.com, www.bookingbuddy.com,
www.cruisecritic.com, www.everytrail.com,
www.familyvacationcritic.com, www.flipkey.com,
www.holidaylettings.co.uk, www.holidaywatchdog.com,
www.independenttraveler.com, www.onetime.com, www.seatguru.com,
www.sniqueaway.com, www.smartertravel.com, www.travel-library.com,
www.travelpod.com, www.virtualtourist.com, www.whereivebeen.com,
and www.kuxun.cn.
***Source: comScore Media Metrix for TripAdvisor Sites,
Worldwide, July 2011
**** TripAdvisor sites operate in 30 countries worldwide:
www.tripadvisor.com, www.tripadvisor.co.uk, www.tripadvisor.ca,
www.tripadvisor.it, www.tripadvisor.es, www.tripadvisor.de,
www.tripadvisor.fr, www.tripadvisor.jp, www.daodao.com,
www.tripadvisor.in, www.tripadvisor.se, www.tripadvisor.nl,
www.tripadvisor.com.br, www.tripadvisor.com.tr, www.tripadvisor.dk,
www.tripadvisor.com.mx, www.tripadvisor.ie, www.tripadvisor.com.au,
www.tripadvisor.com.sg, www.tripadvisor.co.kr, no.tripadvisor.com,
pl.tripadvisor.com, th.tripadvisor.com, www.tripadvisor.ru,
www.tripadvisor.com.gr, www.tripadvisor.co.id,
www.tripadvisor.com.ar, www.tripadvisor.tw, www.tripadvisor.com.my,
and www.tripadvisor.com.eg.
SOURCE TripAdvisor