SUUB Sub Urban Brands Inc (CE)

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has announced a new strategic initiative to drive growth from the premium denim market, the fastest growing category in the apparel industry for the past four years. �Sub-Urban is committed to driving shareholder growth through the acquisition of promising brands that address major opportunities in the fashion marketplace, premium denim is one of the most important segments in fashion today,� said Joseph Shortal, Sub-Urban�s Chief Executive Officer. Sub-Urban recently announced the execution of a non-binding letter of intent to acquire premium fashion denim company Reo Starr. �The premium denim industry has seen extraordinary growth over the past four years and that growth is projected to continue,� said Mr. Shortal. �As jeans have become an increasingly acceptable component of business and evening wear, a wardrobe staple suitable for any occasion, the appetite for premium jeans has grown exponentially.� The worldwide denim market has been valued at approximately $55 billion, with the U.S. market comprising $14.2 billion, according to ImagesFashion.com. These revenues have been validated by nationwide retailers such as Macy�s and Nordstrom�s, among other retailers, which are dedicating significant floor space to jeans that cost $150 and up. Major department stores have cited premium denim as the fastest growing categories, according to Bloomberg. Statistics of the denim marketplace include: A recent survey from the Monitor shows that 28 percent of women will buy dark blue denim as their next purchase, up from 17 percent in 1997 According to a recent survey 72% of women say they �enjoy wearing denim, according to Cotton Inc. Reflecting a positive trend towards denim�s ubiquitous popularity, imports of denim jeans expanded 15.8% to a record $4.6 billion, according to Cotton Incorporated�s Supply Chain Insights. �More and more consumers purchase premium denim to design their personal style," said Mr. Shortal. "As you add dimensions to blue jeans, you add ways in which people can further distinguish themselves.� �At the end of the day, Sub-Urban will enter the premium denim market sooner rather then later with proven product that reflects the integrity and a style that connects with today�s growing denim consumer,� said Mr. Shortal. About Sub-Urban Brands Sub-Urban Brands, Inc. is a multi-brand company which designs and markets cutting-edge lifestyle apparel that targets the rapidly-growing multibillion-dollar youth consumer marketplace. The Company pursues robust revenue-generating opportunities within multi-tiered retail markets that leverage multiple brands and market segments to create financial success. Sub-Urban is committed to further expansion and increased shareholder value through both the internal development of intellectual property and acquisition of additional brands, as well as to the establishment of new international marketing alliances that will reinforce its recurring and non-recurring revenue streams. Inspired by the energy and vigor of youth, urban and music culture, Sub-Urban is initially focused on creating a family of non-competing brands for its key target consumer, an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio of trademarked apparel and accessory brands includes WHITEBOY� for Men, WHITEBOY� Girl, Mash Culture Lab(TM), BLACK JESUS� streetwear apparel and PYT(TM) styles for younger girls. Consistent with the company's high growth strategies, the Company will be actively marketing these brand offerings to Japan, Canada, Australia and 25 European countries. For additional information, please visit www.whiteboy.com, www.whiteboygirl.com, www.mashculturelab.com, and www.getcocky.com. For more investor oriented information about Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html. Forward-Looking Statements This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's products and services in the marketplace, competitive factors, dependence upon third-party vendors, availability of capital and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release. Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has announced a new strategic initiative to drive growth from the premium denim market, the fastest growing category in the apparel industry for the past four years. "Sub-Urban is committed to driving shareholder growth through the acquisition of promising brands that address major opportunities in the fashion marketplace, premium denim is one of the most important segments in fashion today," said Joseph Shortal, Sub-Urban's Chief Executive Officer. Sub-Urban recently announced the execution of a non-binding letter of intent to acquire premium fashion denim company Reo Starr. "The premium denim industry has seen extraordinary growth over the past four years and that growth is projected to continue," said Mr. Shortal. "As jeans have become an increasingly acceptable component of business and evening wear, a wardrobe staple suitable for any occasion, the appetite for premium jeans has grown exponentially." The worldwide denim market has been valued at approximately $55 billion, with the U.S. market comprising $14.2 billion, according to ImagesFashion.com. These revenues have been validated by nationwide retailers such as Macy's and Nordstrom's, among other retailers, which are dedicating significant floor space to jeans that cost $150 and up. Major department stores have cited premium denim as the fastest growing categories, according to Bloomberg. Statistics of the denim marketplace include: -- A recent survey from the Monitor shows that 28 percent of women will buy dark blue denim as their next purchase, up from 17 percent in 1997 -- According to a recent survey 72% of women say they "enjoy wearing denim, according to Cotton Inc. -- Reflecting a positive trend towards denim's ubiquitous popularity, imports of denim jeans expanded 15.8% to a record $4.6 billion, according to Cotton Incorporated's Supply Chain Insights. "More and more consumers purchase premium denim to design their personal style," said Mr. Shortal. "As you add dimensions to blue jeans, you add ways in which people can further distinguish themselves." "At the end of the day, Sub-Urban will enter the premium denim market sooner rather then later with proven product that reflects the integrity and a style that connects with today's growing denim consumer," said Mr. Shortal. About Sub-Urban Brands Sub-Urban Brands, Inc. is a multi-brand company which designs and markets cutting-edge lifestyle apparel that targets the rapidly-growing multibillion-dollar youth consumer marketplace. The Company pursues robust revenue-generating opportunities within multi-tiered retail markets that leverage multiple brands and market segments to create financial success. Sub-Urban is committed to further expansion and increased shareholder value through both the internal development of intellectual property and acquisition of additional brands, as well as to the establishment of new international marketing alliances that will reinforce its recurring and non-recurring revenue streams. Inspired by the energy and vigor of youth, urban and music culture, Sub-Urban is initially focused on creating a family of non-competing brands for its key target consumer, an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio of trademarked apparel and accessory brands includes WHITEBOY(R) for Men, WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) streetwear apparel and PYT(TM) styles for younger girls. Consistent with the company's high growth strategies, the Company will be actively marketing these brand offerings to Japan, Canada, Australia and 25 European countries. For additional information, please visit www.whiteboy.com, www.whiteboygirl.com, www.mashculturelab.com, and www.getcocky.com. For more investor oriented information about Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html. Forward-Looking Statements This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's products and services in the marketplace, competitive factors, dependence upon third-party vendors, availability of capital and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.