SUNR Sun Sports and Entertainment Inc (CE)

SUN Sports & Entertainment, Inc. (PINKSHEETS: SUNR) today announced the return of its premiere Mixed Martial Arts (MMA) Series "Art of War" back to Dallas, TX on Saturday, October 31st 2009 at the Mesquite Resistol Arena. Tickets to the public go on sale September 1st, 2009 at (www.tickets.com).

The stage is set for another action packed Night of MMA, (America's fastest growing Sport), when SUN presents "Art of War" in a special Halloween Theme "Fright Night - Fight Night" that will feature a surprise Musical Performance Guest, Spectacular Pre-Fight and Post Fight Parties, In-Arena Promotions and extensive media exposure. SUN will be showcasing some of the best pound-for-pound talent, with ten exciting professional fights scheduled to take place in the circular cage starting at 7pm.

There is a growing MMA fan base around the country and the opportunity to produce another "Art of War" Event is a great milestone for the company. SUN looks forward to building its brand as a household name in the MMA industry. SUN has had numerous top MMA veterans previously fight in the cage, including: Pedro Rizzo, Jeff Monson, Ron Waterman, Jeremy Horn, Wes Simms, David Loiseau, Jorge Santiago, Alex Andrade and many more.

SUN President Clyde Gentry III stated, "This will be one night that Dallas has not seen in a long time. We are preparing a Fight Night that will have tremendous entertainment value on Halloween with numerous contests and promotions. 'Art of War' has a great fan base here in Dallas and we will deliver a show to remember!"

The SUN MMA series will return back to the newly renovated Mesquite Resistol Arena (www.mesquiterodeo.com). The venue, which seats over 6,000 people, also includes standard and custom Sky Boxes for up to 80 people. The Arena provides full service for all guests to include complete wine, beer, liquor and food service.

Tickets start at $20 for General Admission, and up to $100 for VIP Cage Side Seats. There are also a limited number of Sky Boxes available for groups of 10 people for $1,250, which include: In-Suite Buffet, Beer/Wine and VIP pre-fight and post-fight party access. Corporate Sponsorship Opportunities are also available, as well as In-Arena Booths and Program Advertising. Corporate Sponsor packages are available by contacting the company at: admin@sunorganization.com. For up-to-date information relating to the fight card and festivities, please visit www.artofwarlive.com.

About SUN:

SUN Sports & Entertainment, Inc. (www.sunorganization.com) is a Professional Mixed Martial Arts (MMA) Event Production and Promotion Company specializing in concept-driven MMA events. SUN is a Certified and Licensed Combative Sports Promoter that produces World Class MMA Events under the brand, "Art of War" (www.artofwarlive.com).

Safe Harbor Statement -- This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. SUN Sports & Entertainment Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

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