PUPS Pick Ups Plus Inc (CE)

Pickups Plus (OTCBB:PUPS) a retail company that specializes in restoring, personalizing and protecting new and used vehicles worldwide, is announcing a shift in focus that will target the lucrative Automotive Appearance Market. COMPANY REFOCUSES EFFORTS As announced in our press release of April 12, 2006, the Company launched a turnkey vehicle preparation service with The BMW Store of Cincinnati. This relationship has proven to be an overwhelming success. The company has now started to refocus its efforts in this Automotive Appearance Market. The main reason for this refocus is the overwhelming positive feedback it has received from dealerships to its unique ability to offer them a single source for all of their outsourcing needs. Since introducing its full menu of services the company has secured longer term commitments from the dealerships and are now processing 100% of the vehicles sold in these dealerships. This will, in the long run, create a steady revenue stream for a longer period of time thereby increasing revenues for the Company. The company is the first full service automotive appearance provider that is able to offer dealerships across the nation a Zero Cost vehicle preparation and appearance program. The program encompasses a full array of dealership services. These services include drop ship vehicle inspection services, new and used vehicle preparation, environmental protection packages, a full line of car & truck accessories and a complete menu of detailing services for the service department to offer to its customers. RESTORING, PERSONALIZING AND PROTECTING Each Automotive Appearance Center will base their business model on: 1. Restoring - All pre-owned vehicles will receive the company's ValuGard products that will restore the automobiles appearance as close as possible to its original state. In addition the company will provide glass repair, used car detailing, and micropaint repair services. 2. Personalizing - With a wide array of accessories, window treatments, full body graphics, custom tires and rims and pinstriping options any new and pre-owned automobile enthusiast will be able to personalize their car as they see fit. 3. Protecting - Of course the dealerships will continue to be able to offer consumers the full line of ValuGard Environmental Protection Products, including Paint Sealant, Fabric Protector, Rust Inhibitor, Undercoating, and Leather Protector. Other vehicle protection products will include the most advanced GPS tracking and mapping systems, wireless communications and security systems. The company would like to reassure the investment community that it will continue to open stores under the "Auto Preservation" and "Pickups Plus" banners. Pickups Plus will continue to market its products aggressively to the Chinese market as evidenced by our Press Release dated April 19, 2006. This new focus will only enhance the company's desire to be able to create greater market value for its shareholders and continue long term commitment to profitability. Pickups Plus Chairman Merritt Jesson stated, "I am proud to be able to present this update to the investment community. I am committed to the long term profitability of this company and will continue to research and develop strategic marketing plans that will create higher shareholder value." Investors can visit the Pickups Plus IR Hub at http://www.agoracom.com/IR/PickupsPlus where they can post questions and receive answers within the same day, or simply review questions and answers posted by other investors. Alternatively, investors are able to email all questions and correspondence to PUPS@agoracom.com where they can also request addition to the investor email list to receive all future press releases and updates in real time. About Pickups Plus, Inc.: Pickups Plus, Inc. (OTCBB:PUPS) (www.pickupsplus.com) is a full service provider in the automotive appearance market, restoring, personalizing, and protecting new and used vehicles worldwide, with five franchised locations in the U.S. and two company owned-stores. It markets and distributes the ValuGard line of professional car care and environmental protection products through its Automotive Preservation, Inc., subsidiary to automotive dealerships for new vehicle preparation, as well to detailing shops and automotive specialty stores. For More Information Please Visit (http://www.pickupsplus.com/) Certain statements contained herein are "forward-looking" statements (as such term is defined in the Private Securities Litigation Reform Act of 1995). Because such statements include risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements.