--Porsche to join VW's stable of brands

--Companies to benefit from more cost savings faster

--VW labor chief dismisses concerns over tax bill

(Adds detail, comments throughout, starting in the third paragraph)

 
   By Christoph Rauwald 
 

FRANKFURT--Volkswagen AG (VLKAY, VOW.XE) said Wednesday it will take over in August the remaining 50.1% stake in Porsche Automobil Holding SE's (POAHY, PAH3.XE) sportscar unit it doesn't already own for 4.46 billion euros in cash plus one common share, as the two German auto makers hammered out an accelerated deal to reap more cost synergies faster.

"The unique Porsche brand will now become an integral part of the Volkswagen Group--that is good for Volkswagen, good for Porsche and good for Germany as an industrial location," Volkswagen Chief Executive Martin Winterkorn said in a statement.

The final agreement to add Porsche to Volkswagen's stable of 10 car and truck brands draws a line under one of the most spectacular takeover bids in the European car industry in recent years, which eventually backfired badly.

Porsche initially acquired a minority stake in Volkswagen to benefit from better economies of scale, but then bypassed disclosure rules through a complex set of stock options to acquire additional voting stock in Volkswagen. When Porsche revealed in October 2008 that it had direct and indirect access to almost 75% of Volkswagen's voting stock, VW's common stock skyrocketed above EUR1,000 per share and temporarily made the Wolfsburg, Germany, firm the world's most valuable company.

Mr. Winterkorn also became CEO of Porsche's holding company after Porsche's ill-fated attempt to take over the much larger Volkswagen finally collapsed in 2009. After a fierce power struggle that raged for more than two years, Porsche had to finally agreed to a deal under Volkswagen's leadership as its debt ballooned in the wake of the financial crisis.

Volkswagen, Europe's largest auto maker by sales volume, agreed at the time to pay EUR3.9 billion for a 49.9% stake in Porsche's sportscar business as part of a complex deal to bail out the holding company. Volkswagen and Porsche also granted each other options to integrate the remaining 50.1% into Volkswagen at a later stage, if a full-fledged merger including Porsche's holding company failed to be finalized by the end of 2011. The two companies had to abandon the plan last year due to legal obstacles. Porsche's holding firm, however, still holds a 50.7% voting stake in Volkswagen. But it will remain a separate entity for the time being amid several pending lawsuits that allege Porsche of cornering the market during its attempt to take over Volkswagen.

"Combining their operating businesses will make Volkswagen and Porsche even stronger--both financially and strategically," Winterkorn said.

"We can now cooperate even more closely and jointly leverage new growth opportunities in the high-margin premium segment," he said.

Porsche's sportscar unit, which sells the iconic 911 sportscar, the Cayenne sport-utility vehicle, the Panamera four-door coupe and the Boxter/Cayman models, is one of the world's most profitable auto makers.

Volkswagen said the cash component of Wednesday's deal is based on the equity value of EUR3.9 billion for the remaining shares in Porsche's sportscar business as agreed in 2009 plus additional items including anticipated dividend payments and Porsche's share in the expected cost synergies that can now be reaped faster. It said the net cost synergies through the accelerated deal are worth around EUR320 million.

Porsche said it will use the EUR4.46 billion in cash to repay bank liabilities of EUR2 billion, in line with previous statements. The remaining money is supposed to be used for strategic investments in automotive assets after Porsche changed its corporate statutes accordingly last month.

"The accelerated implementation of the shared goal will make Porsche SE a financially strong holding company," Porsche brand chief and management board member of Porsche's holding firm, Matthias Mueller, said in a statement.

Both Volkswagen's and Porsche's labor unions said they support the deal as it creates transparency for both companies and improves cooperation.

Volkswagen's labor chief, Bernd Osterloh, dismissed concerns voiced by German politicians in recent weeks that the accelerated deal including the transfer of one voting share means the companies avoid a large tax payment of more than EUR1 billion. Through the share transfer, the deal is viewed by tax authorities as a corporate reorganization instead of an outright sale.

"The deal agreed now leads to a tax payment of more than EUR100 million," Osterloh said. He said a deal for an outright sale before 2014, which would have triggered a much larger tax bill, wouldn't have been approved by the boards.

Mr. Winterkorn and Chief Financial Officer Hans Dieter Poetsch told Porsche shareholders last month that a faster integration of Porsche's sportscar unit into Volkswagen would improve earnings, which in turn would lead to higher tax payments.

Write to Christoph Rauwald at christoph.rauwald@dowjones.com

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