OLVI Oliveda International Inc (PK)

Heritage Media Corporation (PINK SHEETS:HMCP) today announced that its Screen Giant subsidiary has executed an initial Master Services Agreement with a Chinese multimedia advertising agent for the purpose of identifying and jointly participating in multimedia advertising opportunities in The Peoples Republic of China. Negotiations are currently underway with a Taiwanese LED manufacturer regarding Screen Giant�s possible participation in the placement of a large number of computer-controlled LED video billboards in key metro markets throughout China. Digital billboards are making waves in the outdoor advertising world. According to the Outdoor Advertising Association of America, ad spend in the U.S. for digital billboards doubled from 2006 to 2007, and it should double again by 2009. The number of outdoor digital displays throughout the U.S. is small, far less than 1% of the 400,000+ standard billboards. The advantages these displays offer to advertisers looking for the best returns on monies spent have produced a strong and growing demand for available digital space. About Heritage & Screen Giant Heritage Media Corporation, through its subsidiary Screen Giant Media Corporation, engages in the strategic placement of large, computer-controlled, multimedia video billboards and the subsequent management of all programming content. Established in 2003, Screen Giant has positioned itself to be an industry leader in outdoor digital advertising and promotions. Discover more about this innovative company at www.screengiant.com. Heritage Media Corporation currently has 25.6 million shares issued and outstanding.