OLVI Oliveda International Inc (PK)

Heritage Media Corporation (PINKSHEETS: HMCP) today announced a corporate activities update for its digital video billboard subsidiary, Screen Giant Media Corporation. Established in 2003, Screen Giant is a specialty digital advertising company engaged in the strategic placement of large, multimedia video billboards and the subsequent management of all programming content. The company pioneered the introduction of state-of-the-art LED video billboards, installing its first outdoor display in 2004. Screen Giant also provides customized services to organizers of major sporting events, including the Calgary Stampede, FIS World Cup Ski Races and the World Championship Bull Riding Association. These short-term rental opportunities are a significant source of corporate revenue. Each long-term video billboard placement requires from $150,000 to $250,000 of corporate or partner capital to subsequently generate gross advertising revenue of $250,000 to $450,000 per year. Site contracts are usually ten-year agreements, with a ten-year renewal option. Screen Giant expects this business segment to be the primary focus of its multi-year international expansion initiatives. With a current market penetration of less than 1%, outdoor digital video billboards are destined for dramatic future growth. Over $3,000,000 of private capital has been employed during Screen Giant�s development phase. Today Screen Giant is ready to leverage its industry experience and expertise by partnering with companies seeking to replace existing traditional billboards with much more lucrative LED video displays. Key global markets are being addressed. Negotiations are currently under way with several prospective international partners considering the installation of as many as 100 or more LED video billboards over the next 24 months. Although growth of this magnitude would be transformational for Screen Giant, it would still be only a tiny fraction of potential market share. In its home Canadian market, Screen Giant provides customized video billboard advertising opportunities for dozens of clients, including blue-chip organizations Coca Cola, Westjet Airlines, Warner Brothers and Alberta Treasury Branches. These clients gain significant increased brand exposure and message retention as a direct result of this new digital medium. The company is working to establish a network presence throughout Canada in order to maximize the reach and value of its digital advertising services. Screen Giant�s displays are always available on a pro bono basis for community needs such as Amber Alerts, weather warnings and searches for criminal suspects. When an emergency situation occurs, pertinent photographs and other information can be uploaded onto its outdoor video billboards within a few minutes of their receipt by the company. About Heritage & Screen Giant Heritage Media Corporation, through its subsidiary Screen Giant Media Corporation, engages in the strategic placement of large, multimedia video billboards and the subsequent management of all programming content. Established in 2003, Screen Giant has moved quickly to become an industry leader in digital advertising and promotions. Discover more about this innovative company at www.screengiant.com.