CORRECT: NPD: New US Video Game Hardware Sales Dropped 26% In October
17 11월 2010 - 10:01AM
Dow Jones News
U.S. video game industry sales fell in October despite the
release of new motion-based game technologies, painting a
potentially grim picture for the holiday shopping season.
U.S. sales of video game hardware, software and accessories fell
about 4% to $1.07 billion from roughly $1.11 billion in the same
month a year earlier, according to market research firm NPD
Group.
The video game industry is suffering as recession-weary
customers pinch pennies, in part by buying used games rather than
new ones. Some people are switching to cheaper mobile and
Internet-based games.
Anita Frazier, an NPD analyst, said the slowdown particularly
hit video game hardware makers, whose sales fell 26% from the
previous year. Frazier added that sales figures would have been
worse if not for higher unit prices this year.
NPD results are possibly overly dramatic because the research
firm's reporting method includes only new retail sales. Electronic,
used game and mobile app sales, for example, are not included.
Take-Two Interactive Software Inc.'s (TTWO) "NBA 2K11" was the
best-selling game of the month, followed by privately-held Bethesda
Softworks LLC's "Fallout: New Vegas" and Electronic Arts Inc.'s
(ERTS) "Medal of Honor."
Frazier said that encouraging sales figures for new motion-based
controllers designed for Sony Corp.'s (SNE, 6758.TO) PlayStation 3
and Microsoft Corp.'s (MSFT) Xbox 360 could help offset softening
sales throughout the rest of the industry.
-By Ian Sherr, Dow Jones Newswires; 415-439-6455;
ian.sherr@dowjones.com
Nintendo (PK) (USOTC:NTDOY)
과거 데이터 주식 차트
부터 6월(6) 2024 으로 7월(7) 2024
Nintendo (PK) (USOTC:NTDOY)
과거 데이터 주식 차트
부터 7월(7) 2023 으로 7월(7) 2024
Nintendo Co Ltd (PK) (OTC 시장)의 실시간 뉴스: 최근 기사 0
More Nintendo Co. Ltd. ADS News Articles