NEW YORK, Aug. 1, 2012 /PRNewswire/ -- Sixty years
ago, Marimekko revolutionized the textile industry with its bold
and brilliant, unconventional patterns. At first, Marimekko was a
phenomenon. Then it grew into an outlook on life: courageous,
egalitarian and positive. Its strikingly inventive patterns and
clever use of color translated into strong contemporary collections
of interior decor, clothing and accessories. In the years that
followed, it has flourished in the boundary between art and
design.
Now, Marimekko brings its striking point of view to Boston's vibrant Newbury Street with a 3200 square foot,
experience-rich shop just moments away from where the brand first
entered the US market decades ago. The new environment will feature
the entire range of Marimekko products, from signature fashions to
home furnishings, and showcase new products each season.
The new shop is located in the heart of the city at 140 Newbury
Street in a circa 1880's brownstone renovated by architect
Darwin Earl Gardner in the late
1920's. Inspired by Florentine architecture, he marked the
building's facade with decorative elements such as the fleur de lis
over the entrance. Marimekko will occupy the entire retail area on
first floor, lower level and mezzanine with a goal of maintaining
the integrity of the building and neighborhood while elevating its
mood.
"The Newbury Street shopping area is an ideal match for
Marimekko. This excellent location will support our strategy
of building Marimekko's profile and strengthening the brand image,"
states Lynn Shanahan, President,
Marimekko North America. "We are so pleased with the support that
we have received thus far in the US, and are greatly looking
forward to bringing a richer Marimekko experience to our valued
customers."
The opening celebration takes place on Tuesday, August 7th and will be
highlighted with Marimekko designer Aino-Maija Metsola talking about Marimekko's Art
of Printmaking from 12:00pm –
1:00pm on August 8 when the store opens to the
public. All are welcome to attend.
______________________________________________________________________
Marimekko is a Finnish textile and clothing design company
renowned for its original prints and colours. The company designs
and manufactures high-quality interior decoration items ranging
from furnishing fabrics to tableware as well as clothing, bags and
other accessories. When Marimekko was founded in 1951, its
unparalleled printed fabrics gave it a strong and unique identity.
Marimekko products are sold in approximately 40 countries. In 2011,
brand sales of Marimekko products worldwide amounted to
approximately EUR 170 million and the
company's net sales were EUR 77
million. The number of Marimekko stores totaled 90 at the
year end. The key markets are North
America, Northern Europe
and the Asia-Pacific region. The
Group employs around 500 people. The company's share is quoted on
NASDAQ OMX Helsinki Ltd. www.marimekko.com.
SOURCE Marimekko